When should you rebrand?

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Asia IP : When should you rebrand?

“In Thailand, there is a very old brand for compact powder”

“When the younger generation of owner family members took over the management, they saw that the product that was popular 50 years ago was not suited for the consumers in a younger generation. The management started rebranding and re-packaging the overall product, making it more attractive to the new generation of consumers which are their targeted group. This local product now becomes an eye-catching compact powder fighting with many more western brands.”

Panisa Suwanmatajarn said in Asia IP When should you rebrand? on 17 January 2022.

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