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Asia IP – Lesson from Taylor Swift

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Asia IP – Lesson from Taylor Swift

“Taylor Swift’s extensive trademark portfolio is a best-practice strategy and not overprotection. It complements her copyright ownership by protecting brand elements (name, lyrics, tour titles, cats’ names) for indefinite renewal in commerce.”

Said by Panisa Suwanmatajarn, Managing Partner.

ASIA IP Magazine, Volume 18, Issue 3.

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