Telemedicine Practices and Data Protection Compliance in Thailand: Legal Brief

I. Introduction to Telemedicine in Thailand:

Telemedicine has emerged as one of the most transformative innovations in healthcare. By leveraging modern communication technologies, telemedicine enables the delivery of medical services regardless of geographic barriers. As the global demand for accessible, efficient, and cost-effective healthcare increases, many countries have embraced telemedicine to overcome traditional challenges such as distance, cost, and limited access to medical expertise.

Thailand, with its rapidly developing digital infrastructure and progressive approach to healthcare, is becoming a prominent destination for telemedicine providers. However, alongside its tremendous growth potential, Thailand presents unique challenges, particularly in the realm of data protection and privacy. For both local and international telemedicine platforms, understanding and complying with the local legal environment is critical. The country’s evolving legal landscape, especially concerning data protection, patient privacy, and healthcare standards, requires providers to implement robust compliance measures. Doing so not only safeguards sensitive patient information but also builds trust with users, ensuring sustainable business growth in a competitive market.

In this guide, we delve into the key considerations for data compliance, discuss the relevant regulatory frameworks under Thailand’s Personal Data Protection Act B.E. 2562 (2019) (“PDPA”), and outline practical steps for telemedicine platforms to navigate these regulations. By doing so, telemedicine providers can effectively mitigate risks, secure patient data, and maintain a competitive edge in the Thai market.


II. Health Information Protection Before the Enforcement of the Personal Data Protection Law:

  1. The National Health Act and Ministerial Regulation:

Thailand’s regulatory framework for data protection has undergone significant evolution over recent years. Prior to the enactment of the PDPA in 2019, Thailand relied on a combination of the Thai Constitution, the Thai Civil and Commercial Code, and sector-specific regulations like the National Health Act B.E. 2550 (2007) (“National Health Act”). The National Health Act mandated that personal health information be kept confidential. Specifically, Section 7 of the National Health Act required that such information not be disclosed in a manner that could harm the data subject, except when authorized by the individual or required by law.

The Ministerial Regulation on the Protection and Management of Personal Health Information B.E. 2561 (2018) (“MR”) provided further details on the scope and nature of personal health information. Clause 4 of the MR defined personal health information as encompassing a variety of documents, case files, reports, and other materials capable of identifying an individual’s health status. Clause 11 offered an exhaustive list of items considered personal health information, such as:

  1. Health History: Such as height, weight, blood type, and body shape.
    1. Medical Records: Such as nursing records, laboratory examinations, and x-ray films.
    1. Related Documents: Any documents or objects that relate to the above data.
    1. Photographic Evidence: Images of medical personnel or actions during treatment.
    1. Additional Information: Any further information as specified by the Personal Health Data Protection and Management Committee.
  2. Penalties for Non-Compliance:

Before the PDPA’s enactment, violations regarding the unlawful or unauthorized disclosure of personal health information were met with penalties prescribed under the NHA. Under Section 49 of the National Health Act, such violations could result in imprisonment of up to six months, fines of up to 10,000 THB, or both. Moreover, wrongful use of personal data was addressed under Section 420 of the Civil and Commercial Code, which provided for civil liability in cases where data misuse resulted in harm to the data subject.

  • Transition to the PDPA:

In 2019, the PDPA was published in the Royal Gazette, marking a significant shift in Thailand’s data protection landscape. With its comprehensive framework, the PDPA rendered the earlier MR obsolete. The Medical Council of Thailand subsequently issued a new Ministerial Regulation on the Revocation of the MR B.E. 2565 (2022). This evolution represents Thailand’s commitment to aligning its data protection standards with international best practices.


III. What Is Health Information?

As a result of the MR revocation, Thailand no longer has a statutory definition of health information, which is crucial in terms of personal data protection and compliance with obligations under the PDPA. Telemedicine platforms need to understand the personal data in their possession and handle such data according to the PDPA.

In the absence of subordinate regulations, directives, or guidelines to clarify the extent and scope of health information under the PDPA, it is worth exploring the definition given under the European Union General Data Protection Regulations (2016/679) (“EU GDPR”), which was a core foundation of the Thai PDPA, containing many similar provisions tailored to Thailand’s contexts.

Article 4 (15) of the EU GDPR defines ‘data concerning health’ as personal data related to the physical or mental health of a natural person, including the provision of health care services, which reveal information about his or her health status. Additionally, the European Parliament and the Council of the European Union opined that ‘personal data concerning health’ should include all data pertaining to the health status of a data subject, including information collected during registration or provision of health care services, testing results, disease history, clinical treatments, or physiological states.

By this principle, personal data that may not obviously qualify as health information could still be considered health information depending on the context of personal data processing activities.


IV. Overview of PDPA Compliance for Telemedicine Platforms:

The PDPA extends its reach not only to local businesses but also to international data controllers who process the personal data of Thai residents. This extraterritorial effect means that even telemedicine platforms headquartered outside Thailand must comply with the PDPA if they process the personal data of individuals located in the country.

  1. Extraterritorial Applicability:

According to Section 5, Paragraph 2 of the PDPA, foreign data controllers are subject to the PDPA if any of the following criteria are met:

  1. The offering of goods or services to the data subjects who are in the Kingdom of Thailand, irrespective of whether the payment is made by the data subject, or
    1. The monitoring of the data subject’s behavior, where the behavior takes place in the Kingdom of Thailand.
  • Obligations for Telemedicine Providers:

Once the PDPA applies, telemedicine providers (whether local or international) must adhere to various obligations under the PDPA, some of which include:

  1. Data Collection and Processing: Ensure that personal data is collected, used, and disclosed with legal bases supporting each processing activity.
    1. Privacy Notices: Clearly communicate to data subjects how their personal data will be used.
    1. Security Measures: Implement appropriate technical and organizational measures to safeguard personal data.
    1. Data Subject Rights: Provide mechanisms for data subjects to exercise their rights (e.g., access, correction, deletion).
    1. Breach Notification: Establish procedures to notify both the regulatory authority and affected data subjects in the event of a data breach.
    1. Record-Keeping: Maintain a Record of Processing Activities (ROPA) to document data processing practices.

V. Privacy Notice / Privacy Policy Under the PDPA:

One of the foundational requirements under the PDPA is the preparation and dissemination of a comprehensive privacy notice or privacy policy. This document serves to inform data subjects about how their personal data is collected, processed, stored, and shared.

  1. Content of Privacy Policy:

Under Section 23 of the PDPA, data controllers must notify data subjects of the purposes of data collection prior to or at the time of collection. Common practices include written notices, electronic pop-ups on websites or applications, or verbal communications as applicable.

  • Best Practices for Drafting a Privacy Policy:

For telemedicine platforms, drafting a privacy policy involves a deep understanding of the personal data flows within the organization. Understanding the customer journey is vital for telemedicine platforms in preparing the privacy policy, as each touchpoint involves the collection and processing of personal data.

  1. Sign-Up / Registration:

During the initial sign-up process, users are generally required to provide basic personal data such as their name, age, contact details, and, in some cases, initial health information, such as their height, weight, medical history, passport or national identification card, contact information, and information relating to personal allergies. This stage sets the foundation for subsequent interactions and must be handled with the highest level of security and clarity regarding data usage.

  • Know Your Customer (KYC) and Confirming the Identity of the Data Subject: To ensure compliance with Thailand’s PDPA and safeguard sensitive personal data, telemedicine platforms must implement robust KYC procedures during the sign-up phase. These procedures are designed to verify the identity of the data subject and establish trust between the platform and its users.
  • Verification of Identity: Platforms should require users to provide a valid
    • identification documents, such as a national ID card, passport, or other government-issued IDs, to confirm their identity.
    • The verification process may involve uploading scanned copies of these documents or using digital identity verification tools that comply with Thai legal standards.
  • Biometric Verification (Optional):

For enhanced security, telemedicine platforms may opt to incorporate biometric verification methods, such as facial recognition or fingerprint scanning, where applicable and permitted by law.

  • Data Matching:

Once the user submits their identification details, the platform should cross-check this information against official databases (e.g., government records) to ensure accuracy and prevent fraud.

  • Explicit Consent:

During the registration process, explicit consent must be obtained from the user for the collection, use, and disclosure of both general personal data and sensitive personal data. This includes clear explanations of how their data will be processed, stored, and shared.

If the user is under 20 years of age, additional consent from their legal representative, guardian, or curator may be required under Section 20 of the PDPA.

  • Booking / Appointment Scheduling:

Once registered, users schedule appointments with healthcare providers. The booking process may involve selecting a healthcare professional based on specialty, availability, or patient reviews. Additional forms might be used to capture medical history or current health conditions.

  • Consultation:

Consultations are the core of telemedicine services. Whether conducted via video calls, chat sessions, or telephone, these interactions involve real-time exchange of sensitive health information. Data from these sessions may include verbal communications, visual data, and records of diagnosis and treatment.

  1. Post-Consultation Services:

After the consultation, several processes may occur:

  • Payments: Patients make payments through integrated or third-party payment gateways. This process generally involves third-party service providers.
  • Insurance Claims: In some cases, patients may file insurance claims. Telemedicine platforms might assist in this process by forwarding relevant health information to insurers.
  • Medicine Delivery: If medication is prescribed, delivery logistics come into play. This may involve sharing personal data (such as address and contact information) with third-party courier services.
  • Follow-up Appointments: Follow-up consultations or treatment plans may be scheduled, requiring further data collection.
  • Feedback and Reviews: Post-consultation feedback is often solicited to improve service quality. While this may involve general data, any health-related feedback is treated with heightened sensitivity

n)


VI. Legal Bases for Each Activity:

Different stages of the customer journey require distinct legal bases under the PDPA. For example:

ActivityGeneral Personal DataSensitive Personal Data
Sign-up / RegistrationNecessary to enter into / Performance of a contract
(Section 24 (3))
Explicit Consent
(Section 26)
Booking / AppointmentNecessary to enter into / Performance of a contract
(Section 24 (3))
Explicit Consent
(Section 26)
ConsultationNecessary to enter into / Performance of a contract
(Section 24 (3))
Necessary for compliance with a law with respect to the provision of health or social care / Explicit Consent (Section 26 (5)(a) / Section 26)
Payment and BillingNecessary to enter into / Performance of a contract
(Section 24 (3))
Explicit Consent
(Section 26)
Insurance ClaimsLegitimate interest
(Section 24 (5))
Explicit Consent
(Section 26)
Medicine DeliveryNecessary to enter into / Performance of a contract
(Section 24 (3))
Explicit Consent
(Section 26)
Feedback / ReviewsLegitimate interest
(Section 24 (5))
Explicit Consent
(Section 26)

Important Remark: Please note that the table above shall only be used as a reference. The actual legal basis for each activity may differ based on the specific facts and circumstances.


VII. Processing Personal Data of Minors, Quasi-Incompetent Persons, or Incompetent Persons:

Where a patient is under 20 years of age or is a quasi-incompetent person or incompetent person, Section 20 of the PDPA requires their consent to be accompanied by consent from their respective legal representatives, guardians, or curators. However, if the patient is under 10 years of age, sole consent from the legal representative is sufficient.

Section 24 of the Thai Civil and Commercial Code provides an exemption for acts deemed suitable for a minor’s reasonable needs. Therefore, a minor (between 10 and 20 years of age) may give sole consent for telemedicine consultation purposes, as it deems suitable and actually required for their reasonable needs.


VIII. Data Subject Rights and Request Compliance Under the PDPA:

The PDPA enshrines several rights for data subjects. Telemedicine platforms must have robust processes to facilitate these rights.

A. Overview of Data Subject Rights:

The PDPA grants data subjects the following rights:

  1. Right to Access: Data subjects may request copies of their personal data.
  2. Right to Data Portability: Individuals can obtain their personal data in a structured, commonly used format.
  3. Right to Object: Data subjects may object to certain personal data processing activities.
  4. Right to Delete: Also known as the “right to be forgotten,” this allows data subjects to request deletion or anonymization of their personal data.
  5. Right to Restrict Processing: In certain circumstances, processing may be limited or suspended.
  6. Right to Rectification: Data subjects can have inaccurate or incomplete personal data corrected.
  7. Right to Lodge a Complaint: Data subjects can lodge complaints with regulatory authorities.
  8. Right to Withdraw Consent: Where processing is based on consent, data subjects may withdraw that consent at any time.

B. Procedures for Data Subject Rights Requests (DSRR):

Upon receiving a data subject request, telemedicine platforms should follow a set of protocols:

  1. Verification: Confirm the identity of the data subject or their representative.
  • Clarification: Request additional information if the request is ambiguous.
  • Documentation: Record all details of the request.
  • Data Retrieval: Locate and compile the relevant data.
  • Review for Exemptions: Determine if any exemptions apply.
  • Response: Communicate a clear response—either fulfilling the request, rejecting it, or outlining why an exception applies.
  • Record-Keeping: Maintain records of the requests and responses for regulatory audits.

IX. Record of Processing Activities (ROPA):

Maintaining a detailed ROPA is a regulatory requirement under Section 39 of the PDPA.

A comprehensive ROPA should include,

  1. the collected personal data;
    1. the purpose of the collection of personal data in each category;
    1. details of the data controller;
    1. the retention period of personal data;
    1. rights and methods for accessing personal data, including conditions for exercising these rights;
    1. the use or disclosure of personal data;
    1. rejection or objection to the data subject’s rights request; and
    1. explanation of the appropriate security measures.

However, SMEs may be exempt from maintaining a full ROPA if they employ fewer than 100 people and have an annual revenue of no more than 300,000,000 THB. Nevertheless, telemedicine platforms handling sensitive personal data must maintain a full ROPA due to the risks involved.


X. Appropriate Security Measures for Telemedicine Platforms:

Prescribed under Section 37 (1) of the PDPA, where a data controller is required to provide appropriate security measures to prevent unauthorized or unlawful loss, access to, use, alteration, correction, or disclosure of personal data. In this regard, the appropriate security measures for the telemedicine platforms shall focus on the maintenance of personal data’s confidentiality, integrity, and availability.

According to the PDPC’s Announcement on Security Measures for Personal Data,  the security measures should contain at least the following mechanism: (1) access controls, allowing access to personal data only on a need-to-know basis provided that there shall also be an identity proofing, authentication, and authorization procedure; (2) user access management including registration and de-registration of access provision; (3) user responsibilities shall be prescribed; (4) implement an audit trail to enable the reviewing of access, change, alteration, or deletion of personal data.

The duty to implement appropriate security measures shall be extended to the imposition of obligations on the data processor of the telemedicine platforms (such as medicine delivery service providers), to prevent unauthorized or unlawful loss, access to, use, alteration, correction, or disclosure of personal data.


XI. Personal Data Breach and Breach Notification Procedures:

Despite security measures, data breaches can occur. The PDPA requires prompt action in response to breaches.

A. Definition:

A personal data breach is defined as a breach of security measures resulting in the loss, access, use, alteration, modification, or disclosure of personal data without authorization or unlawfully.

B. Procedures:

Assess the reliability of the breach report and investigate the facts.

Notify the PDPC within 72 hours if the breach affects the rights and freedoms of data subjects.

Notify affected data subjects without delay if the breach poses a high risk.

Mitigate the situation and review security measures to prevent future breaches.


XII. Processing of Sensitive Personal Data by Data Processors:

Throughout the customer journey, a data processor may be involved in processes such as medicine delivery. A data controller must prepare a Data Processing Agreement (DPA) to control the activities of the data processor. Key provisions of a DPA include:

Restriction on use or disclosure of personal data.

Implementation of appropriate security measures.

Recording of personal data processing activities.

Notification of personal data breaches.


XIII. Designating a Representative and a Data Protection Officer (DPO) in Thailand:

A. Designating a Representative for Foreign Providers:

Foreign telemedicine providers offering services to Thai residents must designate a representative in Thailand under Section 5, Paragraph 2 of the PDPA.

B. Appointment of a Data Protection Officer (DPO):

Telemedicine platforms are obligated to designate a DPO if their core activities involve processing sensitive personal data. External or outsourced DPOs may be appointed for SMEs.


XIV. Use of Sensitive Personal Data (Health Information) for Telemarketing Purposes:

Sensitive personal data cannot be used for marketing purposes without explicit consent. Instead, telemedicine platforms may rely on general personal data (e.g., email addresses) for mass communications, provided an opt-out mechanism is available.


XV. Frequently Asked Questions (FAQs)

Q1: Does Weight and Height Qualify as Health Information?

Weight and height information may qualify as either general personal data or sensitive personal data, depending on the context. For example, in telemedicine services, weight and height may play a vital role in medical analysis and thus could be considered sensitive personal data.

Q2: Can a Patient Request Deletion of Their Health Information?

Patients have the right to request deletion of their personal data under certain conditions. However, telemedicine platforms are required to retain medical records for at least 5 years in accordance with the National Health Act.


XVI. Conclusion

As telemedicine continues to revolutionize the healthcare industry, ensuring robust compliance with data protection laws like the PDPA is critical. Health information, being sensitive personal data, demands the highest level of security and compliance to protect patient privacy and maintain trust in digital healthcare services.

For telemedicine platforms operating in Thailand, navigating the interplay between local regulations and international frameworks necessitates a meticulous approach to data processing. Failure to comply can lead to reputational damage, regulatory penalties, and legal liabilities. By adopting best practices such as transparent privacy policies, strong security measures, and compliance with data subject rights, telemedicine providers can create a safe and legally compliant environment.

In conclusion, the landscape of health information regulation is complex and continuously evolving. Telemedicine platform providers must proactively update their policies and compliance strategies to align with changing regulations, ensuring that patient rights remain protected while fostering innovation in digital healthcare solutions. By doing so, they can contribute to a more secure, efficient, and globally compliant telemedicine ecosystem.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

Government Support for Small and Medium Enterprises (SMEs): Four New Economic Working Groups

Introduction

On 10 August 2026, Ms. Suphajee Suthumpun, Deputy Prime Minister and Minister of Commerce (“MOC”), chaired the first 2026 meeting of the Sub-Committee on the Development of Trade, Tourism and the Community Economy (the “Sub-Committee”). The Sub-Committee resolved to establish four specialized working groups tasked with restructuring the Thai economy across four dimensions:

  • the creative and visitor economy;
  • high-value agriculture and food security;
  • the community economy and SMEs; and
  • international trade.

The initiative is built on a two-tier delivery model:

  • Quick Big Win (short-term): targets measurable results within 6 to 12 months, principally by reviewing and removing regulatory requirements that obstruct business. This tier is deliberately confined to measures achievable without amending primary legislation and without requiring substantial budget allocation.
  • Big Win (long-term): targets structural reform over a two-to-four-year horizon to strengthen Thailand’s international competitiveness.

For businesses — particularly SMEs — the initiative carries particular significance. The MOC has identified small operators as accounting for approximately 35 percent of total national income, and the working group dedicated to the community economy and SMEs has been given an express mandate covering the entire entrepreneurial lifecycle, from business formation through to scale-up.

The initiative also places strong emphasis on regulatory and administrative reform. In particular, the Quick Big Win framework is intended to deliver practical improvements through measures that can generally be implemented without amendments to primary legislation.

The Four Working Groups

  1. Creative Economy and Visitor Economy
    This group aims to extend the policy frame beyond conventional tourism to a broader visitor economy that includes those travelling to Thailand for education, business, and wellness purposes. Its work draws on Thailand’s cultural capital, identity, and visitor experience, and seeks to connect secondary cities and local communities to visitor spending.
  2. Agricultural Products, Food Security, and High-Value Agriculture
    This group addresses the agricultural sector across the full value chain — upstream production, midstream processing, and downstream marketing — with the goal of moving Thai agriculture toward higher-value output, linking the sector more closely to industry and investment, and reinforcing food security.
  3. Community Economy and Small and Medium Enterprises (SMEs)
    This group covers the entrepreneurial ecosystem as a whole: reducing licensing burdens, streamlining permit processes, building operator knowledge, upgrading goods and services, and promoting both scale-up and fair competition. Wholesale and retail trade is treated as a connected dimension of the same mandate. The group’s focus reflects the Government’s broader objective of improving the business environment for SMEs through practical regulatory and administrative reform.
  4. International Trade
    This group focuses on promoting a more balanced import-export position, opening new markets, increasing utilization of existing free trade agreements, and responding to geopolitical pressure and non-tariff measures. It also carries the specific objectives of increasing SMEs’ share of the export structure and reducing dependency on any single market, thereby strengthening the resilience and international competitiveness of Thai businesses.

Legal and Regulatory Context

The Quick Big Win initiative is expected to be implemented through existing legal and administrative mechanisms, including:

  • Facilitation of Licensing and Public Services Consideration Act B.E. 2569 (2026): streamlines licensing procedures and public service delivery through new administrative mechanisms, replacing and expanding the earlier framework under the Facilitation of Official Licensing Consideration Act B.E. 2558 (2015).
  • Act on Legislative Drafting and Evaluation of Law B.E. 2562 (2019): facilitates stakeholder participation in the law-making and regulatory reform process.
  • SME Promotion Act B.E. 2543 (2000): provides the institutional framework for SME development and policy coordination.

These instruments provide the legal and administrative foundation for implementing the Quick Big Win agenda, particularly in relation to licensing simplification, regulatory reform, public service efficiency, and SME development.

Key Takeaways

  • The initiative underscores the strategic importance of SMEs in driving inclusive and sustainable economic growth.
  • The Quick Big Win framework aims to deliver measurable regulatory and administrative improvements within 6 to 12 months, primarily through reforms that do not require legislative amendment.
  • The Community Economy and SMEs Working Group has been tasked with supporting businesses throughout the entrepreneurial lifecycle — from establishment and compliance to expansion and competitiveness.
  • Businesses should closely monitor developments over the next 6 to 12 months and take advantage of opportunities to raise regulatory concerns as reforms are implemented.
  • Although the initiative does not create binding legal obligations, it offers an early indication of the Government’s priorities for future economic and regulatory reform.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

Cabinet Approves Draft Ministerial Regulation Introducing Per-Item Fees for DBD Data Linkage Services

On August 7, 2026, The Deputy Government Spokesperson announced that the Cabinet of Thailand (“Cabinet”) has approved in principle a draft Ministerial Regulation Prescribing Fee Rates and Fee Exemptions for Registration, Requests for Document Inspection, Requests for Certified Copies, and Other Fees Relating to Partnerships and Limited Companies B.E. …. (“Draft Regulation”), as proposed by the Ministry of Commerce (“MOC”). The Draft Regulation has been referred to and is currently under the Office of the Council of State’s review. The Cabinet also instructed the MOC to take into account comments from the Office of the National Economic and Social Development Council regarding this Draft Regulation.

Background

Members of the public and businesses can currently verify juristic person information through a data linkage between the Department of Business Development (“DBD”) computer network and the user’s own system. Under the Ministerial Regulation Prescribing Fee Rates, Fee Reductions and Fee Exemptions Relating to Partnerships and Limited Companies B.E. 2563 (2020) (the “2563 Regulation”), a fee of THB 30 is charged per data set, with each set comprising six items:

  • name of the partnership or limited company
  • director information
  • number and names of authorized directors
  • registered capital
  • head office and branch locations
  • corporate objectives

The current system does not permit partial data requests: a user seeking only a single item — for example, registered capital — must nevertheless pay THB 30 for the full data set. The MOC considers this structure an unnecessary cost burden on both the public and private sectors, an obstacle to digital government development, and inconsistent with modern business practices that call for selective data access.

The Draft Regulation therefore aims to lower data-linkage service costs for juristic person verification by the public and private sectors. It also seeks to encourage corporate transactions through reliable electronic platforms, accelerate digital transformation in government, facilitate inter-agency data integration, and enable the DBD to expand its service coverage.

Key Changes

  • Introduction of a per-item fee. A new fee of THB 5 per individual item will apply to company certificate data. Users may still request the complete data set at the existing rate of THB 30, while the installation fee for the data linkage program remains THB 3,000 per instance. This allows users to select and pay only for the items they require.
  • Removal of the expired e-Registration discount. Clause 4 of the 2563 Regulation — which granted a 50 percent reduction on certain registration fees for partnerships and limited companies filing through the electronic juristic person registration system between 1 January 2021 and 31 December 2023 — will be deleted, as the discount period has already lapsed.

Key Takeaways

  • Users of the DBD data linkage service will be able to obtain individual certificate items at THB 5 each, rather than paying THB 30 for the full six-item data set.
  • For a typical two-item request, cost will fall from THB 30 to THB 10.
  • The THB 3,000 installation fee and the THB 30 full-set option are retained; all other registration and document fees are unaffected.
  • The Draft Regulation remains subject to review by the Office of the Council of State and is not yet in force. Businesses relying on the data linkage service should monitor the Royal Gazette for the effective date.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

Employee Benefits and the Personal Data of Family Members

Employee benefit programs frequently require employers to process personal data not only of their employees, but also of their employees’ spouses, children, parents, or other family members. Typical examples include medical benefits, insurance coverage, educational allowances, travel benefits, and other welfare programs. While such processing is routine from an HR perspective, it raises an important question under the Personal Data Protection Act B.E. 2562 (2019) (PDPA): can an employer rely on the same lawful basis for the employee and the employee’s family members?

This issue was addressed by the Office of the Personal Data Protection Committee (PDPC Office) in Consultation No. 10/2568 concerning a bank’s processing of personal data of employees and their family members for employee benefits. The consultation is particularly useful because it illustrates a point that is sometimes overlooked in HR privacy compliance: identifying a legitimate business purpose is not enough. The data controller must identify the appropriate lawful basis in relation to each data subject whose personal data is being processed. The consultation also refers to the PDPA provisions concerning minors and purpose limitation, making the issue especially relevant where employee benefits extend to children.

The Employee and the Family Member Are Different Data Subjects:

For the employee, the analysis is relatively straightforward. Where benefits form part of the employee’s employment package, the employer may need to process the employee’s personal data to administer those benefits. Section 24 of the PDPA permits processing without consent in several circumstances, including where processing is necessary for the performance of a contract to which the data subject is a party, compliance with a legal obligation, or legitimate interests, subject to the applicable conditions.

Accordingly, where a benefit arises from the employment relationship, the contractual basis may potentially support processing of the employee’s personal data if that processing is objectively necessary to perform the employer’s obligations under the employment arrangement. Other benefits may instead be supported by a legal obligation or legitimate interests, depending on their nature and purpose.

The position becomes more complicated when the same benefit requires information about the employee’s spouse, child, parent, or other family member. Those individuals are separate data subjects. More importantly, they will ordinarily not be parties to the employment contract between the employer and the employee. The fact that processing their data enables the employer to provide a contractual benefit to the employee does not automatically make the family member a party to that contract.

This distinction matters because the contractual basis under the PDPA focuses on a contract to which the data subject is a party. Employers should therefore be cautious about treating the employment contract as a blanket lawful basis covering everyone whose information happens to be required for HR administration.

What Lawful Basis Can Apply to Family Members?

The appropriate basis must instead be considered according to the particular processing activity. Depending on the circumstances, an employer may be able to rely on legitimate interests, provided that the processing is necessary for a legitimate purpose and the employer has appropriately considered the rights and interests of the affected family members. Consent may be relevant where no other lawful basis is available, although it should not automatically be treated as the default solution merely because the individual is not an employee.

This distinction becomes even more important where benefits involve sensitive personal data under Section 26, particularly health information. Medical reimbursement and health insurance schemes, for example, may require medical certificates, diagnoses, treatment information, disability information, or other health data concerning an employee or family member. A lawful basis for ordinary personal data under Section 24 does not by itself resolve the processing of sensitive personal data. The employer must separately determine whether one of the conditions under Section 26 applies or whether explicit consent is required.

Children introduce an additional layer of compliance. If an employee submits personal data concerning a child for educational, medical, insurance, or other benefits, the employer must consider the PDPA requirements applicable to minors, including the rules governing consent where consent is the basis relied upon. Consultation No. 10/2568 expressly refers to Section 20 of the PDPA, which contains the statutory framework governing consent involving minors.

Do Not Forget the Privacy Notice:

Another practical issue is transparency. Section 21 requires personal data to be collected, used, and disclosed consistently with the purposes communicated to the data subject, subject to the statutory exceptions. Employers therefore need to consider not only whether they have a lawful basis, but also whether the relevant family members have been properly informed about the processing of their data.

An employee privacy notice that describes how the employer processes employee information does not necessarily solve this problem. The spouse, child, or parent remains a separate data subject. In many organizations, however, the employer obtains the family member’s information indirectly through the employee rather than directly from that family member.

HR teams should therefore review how their privacy notices deal with this situation. Depending on the circumstances, organizations may consider a separate notice for family members and beneficiaries, or incorporate appropriately drafted provisions into the HR privacy framework together with a mechanism for ensuring that the relevant information reaches those individuals. The notice should explain, among other matters, the purposes of processing, categories of information involved, applicable lawful bases, disclosures to insurers or other benefit providers, retention arrangements, and data subject rights.

Practical Implications for Employers:

Consultation No. 10/2568 is a useful reminder that an HR database should not be analyzed simply as a database containing “employee information.” A single employee record may contain personal data belonging to several legally distinct data subjects, and the lawful basis may differ among them.

Employers should therefore map benefit-related processing at the data-subject level. For each benefit, HR and privacy teams should identify whose information is collected, why it is required, whether ordinary or sensitive personal data is involved, the lawful basis applicable to each category of data subject, how the required privacy information is provided, and whether information is transferred to insurers, hospitals, benefit administrators, payroll providers, or other third parties.

This approach is particularly important because many HR processes were designed long before privacy compliance became a formal legal requirement. Forms asking employees to provide the names, identification numbers, dates of birth, relationship information, bank details, or medical information of family members may have existed for years. Their operational familiarity does not remove the need to identify a lawful basis and comply with the PDPA’s transparency, data minimization, security, and retention requirements.

Key Takeaways:

  • Do not automatically extend the employee’s lawful basis to family members. The employee and each family member are separate data subjects.
  • Contractual necessity requires particular attention. A spouse, child, or parent will ordinarily not be a party to the employment contract merely because the employee receives a benefit relating to that person.
  • Consider legitimate interests or another appropriate lawful basis for family-member data rather than treating consent as the automatic solution.
  • Analyze sensitive personal data separately. Health and similar information requires a basis permitted under Section 26 in addition to the analysis applicable to ordinary personal data.
  • Children require additional consideration, particularly where processing relies on consent.
  • Review privacy notices and indirect collection procedures. An employee privacy notice should not automatically be assumed to satisfy transparency obligations toward family members.
  • Audit existing benefit forms and HR systems. Employers should identify exactly what family-member information they collect and whether each data field remains necessary for administering the relevant benefit.

Author: Panisa Suwanmatajarn, Managing Partner.

Related Articles in the “PDPA Insights: Building Effective Privacy Governance” Series

Consumer Protection: Proposed Labeling Rules for Solar Panels, Inverters and Energy-Storage Batteries

The Office of the Consumer Protection Board (OCPB) has opened a public consultation on three draft notifications of the Committee on Labels covering solar panels, inverters used with solar panels, and batteries for storing energy generated from solar panels. The consultation runs from 13–27 August 2026. Although, the notifications remain in draft form, they are an important development for manufacturers, importers, distributors, dealers, installers, and businesses supplying rooftop-solar and energy-storage systems.

The Proposed Labeling Rules:

The three draft notifications would regulate labeling requirements for the principal components of a solar-energy system: solar panels, inverters, and energy-storage batteries. The initiative follows increased regulatory attention to consumer protection in the solar sector, including concerns regarding the quality and safety of solar equipment and installations.

Designation of these products as label-controlled products is significant because labeling under the Consumer Protection Act is more than a product-branding requirement. The regulatory framework is intended to ensure that consumers receive sufficient and accurate information about the products they purchase, including information prescribed by the Committee on Labels. The precise disclosures, language requirements, and presentation requirements will ultimately depend on the final wording of each notification.

For solar products, compliance can be particularly complex because consumers frequently purchase an entire rooftop-solar or solar-plus-storage system rather than individual components. The panels, inverter, and battery may be manufactured by different companies, imported by different entities, and supplied to the consumer through a distributor or installer. As a result, businesses should consider labeling compliance across the entire supply chain rather than treating it solely as a manufacturer’s responsibility.

Key Compliance Issues for Businesses:

Manufacturers and importers should be particularly attentive to the proposals because they generally control product specifications, labels, packaging, and accompanying documentation. Imported equipment may present additional challenges where the original labels and manuals are prepared for international markets. Importers should therefore assess whether Thai-language supplementary labels will be required and whether information on those labels is consistent with the manufacturer’s original product information.

This review should extend beyond literal translation. Product names, model numbers, technical specifications, manufacturer and importer details, instructions, warnings, and other required disclosures should be consistent across the product label, packaging, manuals, technical specifications, warranties, and other customer-facing materials. Inconsistencies between these materials can create both regulatory and consumer-dispute risks.

Distributors, dealers, and installers should also monitor the proposals closely. A rooftop-solar provider may purchase panels, an inverter, and a battery from different suppliers and then offer them to the consumer as a single installed system. Businesses operating this model should consider incorporating label verification into their procurement and installation procedures, including checking that required labels are present, correspond to the correct product model, and are not removed or obscured during installation.

The proposals may therefore have consequences beyond the physical product label. Depending on the final requirements, businesses may need to review packaging, Thai-language disclosures, product specification sheets, user instructions, warranties, quotations, sales proposals, online product descriptions, and information provided by dealers and installers. Not all of these materials will necessarily constitute regulated labels, but consistency between mandatory product information and commercial representations should form part of the compliance review.

Supply-Chain Contracts and Existing Inventory:

Businesses should also review how responsibility for labeling compliance is allocated contractually. Supply, import, distribution, dealer, and installation agreements often contain general obligations to comply with applicable law but may not specifically address responsibility for preparing Thai-language labels, verifying technical information, implementing regulatory changes, or bearing the cost of relabeling noncompliant products.

For importers dealing with overseas manufacturers, this can be commercially important. Changes to factory-applied labels or packaging may require manufacturing lead times and additional costs. Agreements should therefore be reviewed to determine who must implement regulatory changes, who bears the associated costs, and what remedies apply where products supplied into the market do not satisfy mandatory labeling requirements.

Existing inventory will be another important issue when the final notifications are issued. Businesses may already hold substantial stocks of solar panels, inverters, and batteries bearing existing labels, while additional products may be in transit or subject to outstanding purchase orders. Companies should monitor the final rules for their effective dates and any transitional provisions, including whether existing inventory can continue to be sold or whether supplementary labeling will be permitted. Businesses should not assume that existing products will automatically be grandfathered.

Labeling, Product Safety, and Enforcement:

The proposed rules should also be considered alongside broader product-safety regulation. The OCPB has previously highlighted consumer concerns relating to allegedly substandard solar installations and has emphasized the importance of consumers being able to identify relevant product, manufacturer, importer, origin, and standards information.

Labeling compliance and technical compliance should therefore be managed as related but distinct requirements. A product’s compliance with an applicable industrial or technical standard does not necessarily establish compliance with consumer-labeling requirements, while a correctly labeled product may still fail to satisfy separate product-safety requirements.

Noncompliance with labeling requirements can carry criminal consequences under the Consumer Protection Act. The OCPB has stated that a seller of a label-controlled product without the required label, or with an incorrect label where the seller knows or ought to know of the noncompliance, may face imprisonment for up to six months, a fine of up to THB 100,000, or both. For manufacturers producing goods for sale and persons ordering or importing goods for sale, the potential penalty may increase to imprisonment for up to one year, a fine of up to THB 200,000, or both.

What Businesses Should Do Now:

As the notifications remain in draft form, immediate changes to product labels may be premature. However, businesses can begin preparing by identifying affected product models and collecting their current labels, packaging, manuals, and Thai-language product information. Importers should determine which labeling changes can be made locally and which would require cooperation from overseas manufacturers.

Businesses should also map responsibility throughout their distribution networks, review supply and dealer agreements, and identify existing inventory that could be affected by the new requirements. Once the final notifications are issued, particular attention should be given to the exact product scope, mandatory disclosures, Thai-language requirements, effective dates, and transitional arrangements.

Key Takeaways:

  • The OCPB is consulting on three draft labeling notifications covering solar panels, solar inverters, and batteries used for solar-energy storage.
  • The proposals are relevant to manufacturers, importers, distributors, dealers, installers, and integrated rooftop-solar and energy-storage providers.
  • Businesses should review not only physical labels but also packaging, Thai-language product information, technical documentation, sales materials, and downstream dealer practices.
  • Importers should assess whether existing global labels and packaging can satisfy the proposed requirements or whether local supplementary labeling or factory changes may be necessary.
  • Supply-chain agreements should clearly allocate responsibility and costs for labeling compliance and regulatory changes.
  • Businesses holding substantial inventory should monitor effective dates and transitional provisions carefully.
  • Companies can use the consultation period to conduct a preliminary product and labeling audit so they are prepared to implement the final requirements efficiently.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

From Grants to Equity: Government Innovation Agency Can Now Invest in Startups

A significant change to the legal framework for government support of innovation has opened the door to direct public-sector investment in startups and innovation businesses. The National Innovation Agency (Public Organization), the government agency responsible for promoting and supporting innovation (the “NIA”), has been granted expanded statutory powers to hold shares, become a partner, co-invest with other persons or entities, and participate in certain venture capital structures. This marks an important shift from the NIA’s traditional role as a provider of grants and financial support toward a model under which it may participate as an investor and acquire an economic interest in the businesses it supports.

The change was introduced by the Royal Decree Establishing the National Innovation Agency (Public Organization) (No. 3) B.E. 2569 (2026). In addition to expanding the NIA’s objectives to cover the development of innovation beyond the research and development stage toward commercialization, the amendment expressly authorizes the NIA to hold shares, become a partner, or participate in joint investments with individuals or legal entities in businesses connected with its statutory objectives. It may also invest in trusts established to conduct venture capital activities. Importantly, however, the NIA’s principal purpose in holding shares or participating in investments must not be the pursuit of profit, and the exercise of these investment powers is subject to criteria prescribed by the Council of Ministers.

From Funding Agency to Investor:

The distinction between a grant and an investment is significant. Under the traditional grant model, government funding supports a project or business without the government ordinarily acquiring an ownership interest. Equity investment creates a different relationship: the government agency may become part of the company’s capital structure, with its interest potentially affected by valuation, dilution, subsequent financing rounds, corporate restructurings, and an eventual exit. The amendment therefore does more than create another source of funding. It establishes the legal basis for the NIA itself to participate in the investment relationship.

This development may be particularly relevant for startups that have progressed beyond the stage at which grants alone can support their growth but remain too early or risky to attract sufficient private capital. The financing gap can be particularly significant for deep-tech and other innovation-driven businesses, where substantial capital may be required for product development, testing, regulatory approvals, manufacturing scale-up, intellectual property protection, and market entry before sustainable revenues are generated. Government equity or co-investment can potentially help bridge this gap and, by sharing part of the investment risk, encourage private investors to participate.

The NIA has announced that it intends to implement its expanded investment role through an initiative referred to as “NIA Venture,” using government funding as catalytic capital to encourage additional private investment. The announced framework includes investment through PE Trust structures, strategic investment through holding companies and other fund structures, and Corporate Co-Funding alongside qualified private investors, particularly for Seed to Series A businesses. The NIA has also announced an initial allocation model of approximately 40% for PE Trust, 30% for Holding Company, and 30% for Corporate Co-Funding. These investment channels and allocations are implementation measures announced by the NIA and should be distinguished from the statutory powers established by the Royal Decree itself.

What This Means for Startups and Investors:

The new powers do not give the NIA unrestricted authority to invest public funds in any startup. Investments must relate to the NIA’s statutory objectives, its principal purpose in participating in an investment must not be profit-seeking, and the relevant investment activities are subject to criteria prescribed by the Council of Ministers. Accordingly, the Royal Decree establishes the legal authority to invest, while the practical availability of NIA investment will depend on the applicable eligibility requirements, investment limits, approval procedures, governance arrangements, and other implementing conditions.

For founders, having a government organization on the cap table may create opportunities but also raises issues that should be considered at the outset. The investment terms will need to address valuation and dilution, the class and rights of shares acquired by the NIA, governance and information rights, and the company’s ability to raise subsequent financing. This is particularly important because later-stage venture capital investors may require preferred shares, liquidation preferences, anti-dilution protection, board representation, reserved matters, and other investor protections. An early government investment should therefore be structured in a way that does not unnecessarily complicate future financing rounds.

Exit arrangements may also require particular attention. Unlike a conventional venture capital fund, a public organization operates within a statutory and administrative framework governing its investments and assets. The ability of the NIA to sell, transfer, or otherwise realize its investment may therefore need to be considered when drafting shareholders’ agreements and investment documents, particularly in anticipation of a trade sale, secondary transaction, restructuring, or public offering. Startups should also anticipate potentially greater due diligence, reporting, and compliance requirements where public funds are involved.

The amendment is equally relevant to venture capital funds, corporate venture capital investors, and other private investors. Co-investment with the NIA could allow public and private capital to be combined in transactions that might otherwise be difficult to finance. However, the parties will need to consider how valuation is determined, whether investors subscribe for the same class of shares, how governance rights are allocated, how follow-on rounds are handled, and how exit decisions are made. Any conditions attached to government investment should also be assessed carefully to ensure that they do not unnecessarily restrict the company’s future operations, restructuring, overseas expansion, intellectual property arrangements, or ability to raise additional capital.

A New Model for Innovation Financing:

The amendment reflects a broader shift in the government’s approach to innovation financing. Grants and other forms of financial assistance remain important, particularly during research and early product-development stages, but they may not provide sufficient capital to take successful innovation from research to commercial scale. Allowing the government innovation agency to use equity and venture investment structures provides an additional tool for addressing that financing gap and may enable public capital to attract rather than replace private investment.

At the same time, the framework deliberately distinguishes the NIA from an ordinary commercial venture capital investor. Its investment activities must advance its statutory objectives, and profit cannot be the principal purpose of its participation. The success of the new model will therefore depend on achieving a balance between protecting public funds and providing sufficient commercial flexibility for startups to raise capital, grow, restructure, and eventually provide an exit for their investors.

Key Takeaways:

  • The government innovation agency now has express statutory authority to hold shares, become a partner, co-invest with other parties, and participate in specified venture capital structures.
  • This represents a shift from a model centered on grants and financial assistance toward one that can also include equity and co-investment.
  • The investment authority is subject to important limitations: investments must relate to the agency’s statutory objectives, profit must not be its principal purpose, and the exercise of the relevant powers is subject to criteria prescribed by the Council of Ministers.
  • The announced NIA Venture initiative includes PE Trust, Holding Company, and Corporate Co-Funding channels, but these are implementation arrangements rather than investment structures prescribed by the Royal Decree itself.
  • Startups should consider the effect of government investment on their cap table, governance, future fundraising, reporting obligations, and exit arrangements.
  • Private investors considering co-investment should assess how public-sector investment conditions interact with conventional venture capital terms and future financing rounds.
  • The practical impact of the reform will ultimately depend on the implementing criteria and the investment structures adopted under the new statutory framework.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

Cabinet Approves Major Expansion of Home Worker Protections

The Cabinet has approved a draft amendment to the Home Workers Protection Act that would significantly expand the scope of protection for individuals performing work outside an employer’s or business operator’s premises.

The proposed amendments are particularly significant for businesses using remote workers, home-based workers, freelancers, and other individuals who perform assigned work away from business premises. Importantly, the proposed framework is intended to address modern working arrangements, including work assigned or performed through online systems.

The draft has been approved by the Cabinet but has not yet become law. It must proceed through the legislative process before enactment.

Broader Scope of Protected Work:

The existing Home Workers Protection Act principally focuses on work assigned by an industrial business operator to individuals or groups to produce or assemble goods outside the operator’s establishment.

The proposed amendments would substantially broaden this framework.

The concept of “work taken to be performed at home” would extend beyond traditional industrial production and cover work associated with a wider range of economic activities, including:

  • agriculture;
  • industry;
  • services; and
  • commerce.

The amendments would also expressly accommodate work arrangements involving electronic or online systems.

This change is potentially important for businesses operating through digital platforms or engaging individuals remotely. The relevant question may no longer be limited to whether a person physically takes materials or manufacturing work home. Businesses may need to consider whether work assigned digitally and performed outside their premises falls within the expanded statutory definition.

The legislation should therefore not be viewed as regulating only traditional home manufacturing or piecework. Its potential application could extend considerably further into the modern service and digital economy.

Minimum Compensation Protection:

The draft strengthens the statutory protection relating to compensation.

Compensation payable to a home worker would be required to meet the statutory minimum applicable under the legislation and could not fall below the minimum wage standard under labor protection law.

The amendments also reinforce the requirement that compensation be paid in Thai currency.

For businesses that calculate compensation on a project, output, piece-rate, or task basis, compliance may therefore require more than simply agreeing on a lump-sum fee with the worker. The compensation structure should be reviewed to ensure that it satisfies the statutory minimum requirements applicable to the work.

This could be particularly relevant to businesses using high-volume outsourcing models where individual workers are compensated according to completed tasks or units of production.

Increased Financial Consequences for Non-Payment:

The proposed amendments would strengthen the financial consequences for failing to make payments required under the Act.

Where a business fails to pay compensation or other amounts owed to a home worker, or fails to return security that it is legally required to return, the business may be required to pay interest at a rate of 15% per annum.

The relatively high statutory interest rate creates a significant incentive for businesses to establish reliable payment and reconciliation procedures.

Businesses that require workers to provide deposits or other forms of security should also review when such security must be returned and ensure that internal processes allow this to occur within the statutory requirements.

Stronger Protection Against Child Labor:

Another significant amendment concerns child labor.

The draft would prohibit the engagement of children under 15 years of age to perform homework.

This represents a material strengthening of the existing framework. Under the current legislation, the prohibition concerning children under 15 is focused on work that may be hazardous to their health and safety. The proposed amendment would establish a broader prohibition against engaging children below that age for home work.

Violation of the prohibition could result in substantial criminal penalties, including imprisonment for up to two years, a fine ranging from THB 400,000 to THB 800,000, or both.

Businesses using subcontractors, intermediaries, community production networks, or multi-tier outsourcing arrangements should pay particular attention to this requirement. Compliance mechanisms should extend beyond the immediate contractual counterparty where work may ultimately be distributed to individuals performing it at home.

Implications for Online and Platform-Based Work:

Perhaps the most consequential aspect of the proposed amendments is their potential application to work performed through online systems.

Traditional distinctions between employees, contractors, freelancers, platform workers, and home workers have become increasingly difficult to apply as businesses adopt remote and digitally mediated working models.

The amendments indicate a legislative intention to bring at least some forms of digitally assigned work within the home-worker protection framework.

This does not necessarily mean that every freelancer or remote contractor will automatically become a protected home worker. Whether the Act applies will depend on the statutory definitions and the particular structure of the working arrangement.

Nevertheless, businesses should avoid assuming that describing an individual as an “independent contractor,” “freelancer,” or “service provider” will by itself determine the legal position.

The substance of the arrangement—including how work is assigned, where it is performed, how compensation is calculated, and the relationship between the work and the business’s activities—may become increasingly important.

What Businesses Should Review:

Businesses that outsource work to individuals outside their premises should begin assessing their arrangements before the amendments become effective.

Particular attention should be given to:

  1. Worker classification – identifying individuals who may fall within the expanded definition of home workers.
  2. Digital work arrangements – reviewing work assigned, managed, submitted, or delivered through websites, applications, platforms, messaging systems, or other electronic channels.
  3. Compensation structures – ensuring that piece-rate, task-based, project-based, and similar payment arrangements satisfy applicable minimum compensation requirements.
  4. Payment procedures – establishing systems to ensure timely payment and avoid exposure to statutory interest.
  5. Security and deposits – reviewing whether security is collected from workers and establishing procedures for its lawful and timely return.
  6. Age verification – implementing appropriate controls to prevent individuals under 15 from being engaged to perform covered home work.
  7. Subcontracting arrangements – reviewing contractual protections and compliance mechanisms where work is distributed through agents, contractors, subcontractors, or other intermediaries.
  8. Contract documentation – updating contractor, outsourcing, and home-work agreements to reflect the expanded statutory requirements.

Effective Date:

The Cabinet-approved draft provides for the amendments generally to take effect 180 days after publication in the Government Gazette, although certain provisions concerning the preparation of subordinate legislation would take effect from the day following publication.

Businesses will therefore have a transition period once the legislation is enacted, but organizations with substantial outsourcing, home-working, or platform-based workforces may benefit from conducting an impact assessment before that period begins.

The draft remains subject to the legislative process, and its provisions may be revised before enactment.

Key Takeaways:

  • The proposed amendments represent a significant modernization of the home-worker protection regime.
  • Most importantly, protection would no longer be centered primarily on traditional industrial homework. The expanded framework would cover work connected with agriculture, industry, services, and commerce and would expressly respond to work arrangements conducted through online systems.
  • Businesses engaging individuals to perform work outside their premises should therefore reassess whether arrangements currently treated simply as outsourcing or freelance relationships could fall within the expanded legislation.
  • The proposed minimum compensation requirements, 15% statutory interest exposure, strengthened child labor prohibition, and potentially broader application to online work make this an important compliance development for businesses using decentralized or digitally managed workforces.
  • As the legislation remains in draft form, businesses should continue monitoring the legislative process and review the final text when enacted before implementing definitive compliance changes.      

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

PDPA: New Section 30 Access Rules Put Data Subject Access Request Operations on a Compliance Clock

The Personal Data Protection Committee (PDPC) has issued a binding notification setting out detailed rules for data subjects exercising the right of access under section 30 of the Personal Data Protection Act B.E. 2562 (2019) (PDPA).

Published in the Royal Gazette on 16 July 2026, the Notification will take effect after the expiration of 60 days from publication. It should therefore be treated as an immediate implementation project rather than simply a regulatory development to monitor.

The importance of the Notification lies in its operational detail. Section 30 already gives data subjects the right to access and obtain copies of personal data concerning them that is under a controller’s responsibility, as well as to request disclosure of the source from which personal data was obtained without their consent. The new rules now specify how requests must be received, verified, assessed, fulfilled, refused, charged for, and recorded.

For controllers, this moves data subject access requests (DSARs) firmly from privacy-notice language into operational compliance.

Controllers Must Make Relevant Information Accessible:

The Notification requires controllers to make available information that enables data subjects to exercise the section 30 right. This includes personal data collected directly from the data subject, personal data collected from other sources, and information concerning the source or acquisition of personal data obtained without the data subject’s consent.

The controller must also make accessible relevant information that it is required to provide under section 23 of the PDPA and relevant items contained in the controller’s records of processing under section 39 that the data subject is entitled to access.

This requirement makes data inventory and data mapping particularly important. A controller cannot respond effectively to an access request if it does not know where an individual’s data is stored, how it was obtained, and which systems or service providers hold it.

Mandatory Request Channels:

The Notification does not leave request channels entirely to the controller’s discretion.

At a minimum, controllers must permit requests to be submitted:

  • in person at the controller’s place of business or another contact location notified to data subjects under section 23; and
  • by registered mail sent to that location.

Controllers may provide additional electronic or other channels. A data subject may exercise the right personally or through an authorized representative.

This is a significant implementation point. An organization that currently accepts DSARs only by email or through an online privacy portal should review whether its procedure accommodates the channels expressly required by the Notification.

Controllers should also determine how requests received at reception desks, branch offices, HR functions, customer-service centers, or by post will be recognized as section 30 requests and routed immediately to the responsible team.

Requests Must Contain Prescribed Information:

A request must be made in writing or electronically and must contain specified information and supporting evidence.

Among other things, the request must identify the data subject, specify the requested access or copy and, where relevant, disclosure of the source of personal data obtained without consent, provide sufficient details of the data requested, and carry the signature or electronic signature of the data subject or authorized representative.

The Notification also sets out identity-verification requirements.

Where a data subject submits a request in person, official identification may be required. Where a request is made by registered mail, certified copies of relevant identification documents may be required. The controller may use alternative verification methods, but those methods must not create an unreasonable obstacle to the exercise of the right. Controllers may also request additional information where necessary to establish identity, verify the request, or communicate with the data subject, including identifiers and contact information already known to the data subject.

The practical challenge is to strike the correct balance. Insufficient authentication can result in disclosure of personal data to the wrong person, while excessive authentication requirements may improperly obstruct the exercise of the right.

Representatives Require Proper Authority:

The Notification expressly addresses requests submitted through representatives. An authorized representative must provide a power of attorney identifying the matter for which authority has been given, with the required stamp duty and signatures, together with appropriate identification documentation for the relevant parties. Alternative verification methods may again be used, provided they do not create an unreasonable obstacle.

Controllers should therefore review their procedures for requests submitted by lawyers, family members, guardians, employee representatives, and other authorized persons. A generic assumption that an email from a representative is sufficient may no longer be appropriate.

A 15-Day Initial Review Stage:

One of the most important procedural features of the Notification is an initial review stage.

After receiving a request, the controller must examine the request details, supporting documents, and whether the requester is the data subject or a genuinely authorized representative. This review must be completed without delay and no later than 15 days from receipt of the request. If the request or supporting documents are incorrect or incomplete, or if the controller cannot verify the requester, the controller must notify the requester to correct the request or provide additional documents.

The controller must provide a period of not less than 10 days for the requester to correct the deficiency. For purposes of the subsequent process, the request is treated as received when the corrected request or complete supporting documentation has been received. If the requester does not correct the deficiency within the specified period, the request is treated as abandoned. The controller must notify the requester accordingly, although the data subject remains entitled to submit a new request.

This makes DSAR intake more than a logging exercise. Controllers should be able to distinguish between receipt of an initial request, completion of the verification process, requests for additional information, and the point from which the substantive response period runs.

The Substantive Response Period Is 30 Days:

Where the request is complete, the requester has been verified, and no ground for refusal applies, the controller must fulfill the request without delay and no later than 30 days from receipt of the request. The Notification allows an extension where the request concerns a large volume of information or where another necessity prevents the controller from completing the request within the ordinary period.

Importantly, the permitted extension is no more than an additional 30 days. The controller must inform the data subject or authorized representative of the necessity for the extension and the relevant details. This corrects an important point appearing in some descriptions of the new regime: the official Notification does not provide for a further 60-day extension. For implementation purposes, organizations should therefore build their DSAR workflow around a 30-day substantive response period, with only a limited additional 30-day period where the conditions for extension are satisfied.

How Access Can Be Provided:

The Notification permits several methods of fulfilling a request.

A controller may:

  • allow the data subject to inspect relevant personal data;
  • prepare and provide copies of documents containing the relevant personal data; or
  • provide access, copies, or source information electronically or in another format agreed between the controller and the data subject.

Where the data subject submits the request electronically and does not request another format, the controller must provide the response electronically where this can reasonably be done. Controllers should therefore consider not only whether data can be found, but also whether it can be extracted into a format that can safely and intelligibly be provided to the requester.

Refusal Grounds Are Now More Operationally Defined:

The Notification provides greater detail concerning circumstances in which a controller may refuse to comply with a request.

A request may be refused where compliance would be contrary to law or a court order. Refusal may also be permitted where compliance would adversely affect the legally protected rights and freedoms of another person. The Notification expressly refers to matters including another person’s personal data, official secrets, trade secrets, copyright, and other intellectual property rights.

A controller may also refuse a request that is manifestly unfounded or that would impose an unreasonable burden on the controller. However, third-party information does not automatically justify refusing the entire request.

Where disclosure would affect another person’s rights and freedoms, the controller must comply with the request to the extent reasonably possible after balancing the relevant rights and interests. The Notification expressly contemplates deletion, redaction, or other measures that prevent disclosure of information that would adversely affect the third party. This makes document review and redaction a core part of DSAR compliance.

Employee DSARs May Become Particularly Significant:

For HR functions, the new rules could have substantial practical consequences.

Employee personal data is rarely located in a single personnel file. It may be distributed across HR information systems, payroll platforms, performance evaluations, email, internal messaging systems, access-control records, CCTV, workplace monitoring tools, expense systems, disciplinary records, and documents held by external service providers.

A section 30 request may therefore require coordination between HR, legal, IT, information security, facilities, and other business functions. The 30-day substantive response period means that organizations should establish internal search and escalation procedures before requests are received, rather than attempting to construct the process after the clock has started.

AI Systems Should Be Included in DSAR Readiness Testing:

Organizations deploying AI should also consider whether personal data contained in or processed through AI systems can actually be identified and retrieved when a section 30 request is received.

Depending on the architecture, relevant personal data may exist in prompts, uploaded documents, user profiles, interaction histories, logs, retrieved contextual information, generated outputs linked to identifiable individuals, or data stores supporting an AI application.

The Notification does not create separate rules for AI. The practical point is that the same access obligation applies where relevant personal data is held within an AI-enabled environment. Accordingly, it is not sufficient for a privacy notice simply to state that data-subject rights are available. The technical architecture must allow the organization to operationalize those rights within the applicable timetable.

Processor and Vendor Cooperation Should Be Tested:

The Notification places the legal obligation to respond on the controller, but much of the relevant personal data may be held by processors or other service providers.

Controllers should therefore review processor and vendor agreements to determine whether they contain adequate obligations concerning:

  • assistance with data-subject requests;
  • data searches and retrieval;
  • response times;
  • provision of copies in usable formats;
  • identification of relevant systems and repositories;
  • preservation of data during the request process; and
  • assistance with deletion, redaction, or other measures needed to protect third-party information.

A processor that is contractually permitted to take several weeks simply to begin searching for data may make it difficult for the controller to comply with its own regulatory timetable.

Fees Are Permitted Only in Defined Circumstances

The Notification also contains detailed rules on fees.

Where access is provided electronically and the controller does not need to prepare data in a special medium or incur direct delivery costs, the controller must not charge a fee. Fees may be charged in other cases, but they must be reasonable and must not exceed actual costs. Certain copying charges are also subject to maximum rates specified in the annex to the Notification.

Where requests are repetitive, involve large volumes of information, or impose a greater-than-normal burden, the controller may charge a reasonable fee having regard to its costs. The controller may also limit the scope or method of compliance to the extent necessary, taking into account both the data subject’s rights and the burden involved.

The Notification further permits controllers to waive or reduce fees for low-income data subjects or in other appropriate circumstances. If a fee will be charged, the controller must notify the data subject before or when exercising the right to charge it. Controllers should therefore avoid adopting a standard DSAR fee without first determining whether charging is permitted in the particular circumstances.

Record-keeping Is Mandatory:

Controllers must maintain records of requests, supporting documentation, and the action taken or refusal to act on each request for at least two years for verification and evidentiary purposes. Those records may be kept electronically.

Where a request is refused, the controller must notify the data subject or representative of the refusal and the reasons, and the refusal and its basis must also be recorded in the controller’s records maintained under section 39 of the PDPA.

This makes a DSAR register or case-management system increasingly important. The record should allow the controller to reconstruct the lifecycle of the request, including receipt, identity verification, deficiencies, internal searches, processor involvement, redactions, extensions, fees, disclosure, refusal, and final closure.

What Controllers Should Do Before the Notification Takes Effect:

Controllers should use the remaining implementation period to test whether their existing DSAR procedure can comply with the new rules in practice.

Priority areas include:

  • request channels — ensuring that in-person and registered-mail requests can be received, recognized, and logged, in addition to any electronic channels;
  • identity verification — establishing proportionate procedures for verifying data subjects and representatives;
  • initial review — implementing the 15-day assessment process and procedures for curing incomplete requests;
  • internal routing — identifying responsible contacts in HR, IT, marketing, customer service, security, legal, and other relevant functions;
  • data discovery — determining how personal data can be located across email, HR, CRM, cloud services, CCTV, monitoring systems, archives, and other repositories;
  • processor cooperation — testing whether processors and vendors can retrieve relevant information quickly enough;
  • third-party information — establishing review and redaction procedures;
  • deadline controls — monitoring the 30-day response period and any justified additional 30-day extension;
  • response formats — determining how inspection, copies, and electronic access will be provided;
  • fees — ensuring that charges are imposed only where permitted and within the applicable limits;
  • refusals — developing a documented process for assessing refusal grounds and issuing required explanations; and
  • records — maintaining evidence of requests and their handling for at least two years.

A practical way to test readiness is to run a mock DSAR involving an employee or customer whose information is spread across several systems and at least one external processor. That exercise is likely to identify operational weaknesses more effectively than simply reviewing the wording of the organization’s privacy notice.

Key Takeaways:

The new Notification materially changes the operational expectations surrounding section 30 access requests.

Controllers will need more than a general statement in their privacy notices that data subjects have a right of access. They need an end-to-end process capable of receiving requests through the required channels, verifying identity and authority, identifying deficiencies within the initial review period, locating data across internal and external systems, protecting third-party rights, producing the requested information, managing statutory deadlines, documenting refusals, applying fee rules correctly, and preserving evidence of compliance.

Two timing points deserve particular attention: the controller must conduct the initial review without delay and within 15 days, while a valid request that proceeds to fulfillment must generally be completed within 30 days, subject to a justified extension of no more than an additional 30 days.

For organizations with mature DSAR procedures, the immediate task should be a gap analysis against the Notification. For organizations that have treated access rights primarily as privacy-notice language, a more substantial operational implementation project is required. The key compliance question is now straightforward: if a real section 30 request arrived today, could the organization authenticate the requester, find the relevant personal data across all relevant systems and processors, review it for third-party information, provide it in the required manner, and demonstrate that every step was completed within the prescribed timetable?

Author: Panisa Suwanmatajarn, Managing Partner.

Related Articles in the “PDPA Insights: Building Effective Privacy Governance” Series

Big Data: Thailand Approves National Strategy to Accelerate AI and Data-Driven Economy

Thailand’s Cabinet has acknowledged the draft National Big Data Strategy, establishing the country’s first comprehensive policy framework for the development and use of big data as a foundation for digital government, artificial intelligence (AI), and a data-driven economy.

The strategy is intended to provide a unified direction for government agencies to improve data management, strengthen digital infrastructure, and promote the practical use of data in both the public and private sectors.

Why the strategy matters:

Although the strategy is not legislation and does not itself impose new legal obligations, it signals the Government’s long-term policy direction. Businesses operating in Thailand—particularly technology companies, cloud service providers, AI developers, healthcare providers, financial institutions, and organizations handling government-related data—should expect increased public investment and regulatory attention in data governance and AI.

The strategy also reinforces the Government’s objective of using data as a strategic national asset to improve public administration, support economic growth, and enhance Thailand’s digital competitiveness.

Key objectives:

According to the announcement, the strategy seeks to:

  • establish an integrated national big data ecosystem;
  • improve evidence-based policy making through better use of government data;
  • support AI adoption across government and industry;
  • enhance Thailand’s digital competitiveness; and
  • promote responsible and systematic use of data.

The Government has also set measurable goals, including increasing the economic value generated from big data and positioning Thailand among the world’s leading countries in big data capability.

Four strategic pillars:

The strategy consists of four principal initiatives.

1. Building national data infrastructure

The Government plans to strengthen core digital infrastructure through initiatives such as:

  • Government Cloud;
  • Government Data Catalog; and
  • National Big Data Platform.

These projects are intended to improve interoperability and enable more effective data sharing among government agencies.

2. Expanding practical use of data

The strategy encourages wider use of data analytics to address national priorities, including:

  • healthcare;
  • tourism;
  • environmental management;
  • agriculture; and
  • trade and economic development.

This reflects the Government’s intention to move beyond data collection toward data-driven decision-making.

3. Accelerating AI adoption

A significant component of the strategy is the promotion of AI across the public and private sectors.

The Government intends to:

  • expand AI applications in government services and industry;
  • support development of Thai-language AI models; and
  • establish datasets suitable for AI development.

These initiatives may create opportunities for AI developers, cloud providers, data platform operators, and businesses offering AI-enabled solutions.

4. Developing human capital

Recognizing that technology alone is insufficient, the strategy also emphasizes workforce development by increasing the number of professionals with expertise in big data and AI.

The Government aims to significantly expand the pool of skilled personnel capable of supporting Thailand’s digital transformation.

Legal and regulatory implications:

The strategy itself does not amend Thailand’s existing legal framework, including laws governing personal data protection, cybersecurity, or digital government.

Nevertheless, it indicates that future regulatory and policy initiatives are likely to focus on:

  • enhanced government data governance;
  • improved standards for data interoperability;
  • greater integration of public-sector datasets;
  • expanded use of AI in government services; and
  • stronger digital infrastructure supporting government cloud and data-sharing initiatives.

Organizations participating in government projects or processing government-related data should therefore continue monitoring future implementing measures, technical standards, procurement requirements, and sector-specific regulations that may follow.

Looking ahead:

The National Big Data Strategy represents an important policy milestone in Thailand’s digital transformation agenda. While much of its implementation will depend on future projects, funding, and regulatory measures, the strategy demonstrates the Government’s commitment to treating data and AI as key drivers of economic development and public-sector modernization.

For businesses, the announcement suggests increasing opportunities in AI, cloud computing, digital infrastructure, and government technology, while reinforcing the importance of robust data governance and regulatory compliance.

Key takeaways:

  • Businesses involved in AI, cloud services, digital infrastructure, and government technology should monitor future implementing regulations, technical standards, and procurement initiatives arising from the strategy.
  • Thailand has adopted its first comprehensive national strategy for big data development.
  • The strategy serves as a policy framework rather than creating immediate legal obligations.
  • Four priorities include national data infrastructure, wider use of data analytics, AI adoption, and workforce development.
  • Government investment is expected to accelerate in cloud infrastructure, data platforms, and AI ecosystems.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

Thailand Tightens Registration Requirements for Partnerships and Limited Companies with Foreign Participation

Nominees: A Threat to Thailand’s Economy

Nominee arrangements — in which Thai nationals hold shares or capital contributions on behalf of foreign investors — have remained a longstanding compliance concern under the Foreign Business Act B.E. 2542 (1999) (the “FBA”). The Department of Business Development (the “DBD”) has now shifted a significant part of that scrutiny to the registration stage itself.

The use of nominees is a major national concern that undermines Thailand’s economic and business security by distorting market competition, reducing tax revenue, and eroding investor confidence. Foreign operators who rely on nominees unfairly bypass statutory business restrictions, undercutting law-abiding foreign investors and overwhelming Thai small and medium-sized enterprises (SMEs) that cannot compete against superior capital and resources — ultimately contributing to job losses and business closures. Nominee structures also facilitate tax evasion, money laundering, and other illicit financial activity, which compromises state revenue collection and damages Thailand’s international reputation by exposing gaps in regulatory and legal enforcement.

For these reasons, the rigorous inspection of, and crackdown on, nominee arrangements is a critical measure to protect the country’s economic interests, ensure fair competition, and safeguard the long-term stability of the Thai economy.

Background

Initial screening at the company incorporation stage previously offered partial protection against nominee risk by verifying Thai investment capital. However, bad actors circumvented these controls through subsequent corporate amendments — transferring shares or directorships to foreign nationals only after the company had already secured initial approval.

Legal Basis

To close this loophole, the DBD issued the “Central Partnership and Company Registrar Order No. 2/2569, Prescribing the Criteria and Supporting Documents for Applications for the Registration of the Incorporation and Amendment of Partnerships and Limited Companies Where Foreign Nationals Participate in the Investment or Hold Signing Authority in Partnerships and Limited Companies” (the “Order”). The Order took effect on 1 August 2026.

The Order extends DBD oversight across the full business lifecycle — from incorporation through post-registration amendments — to prevent unauthorized structural changes, while imposing stricter documentation requirements on all relevant registration applications.

It consolidates existing requirements by repealing two earlier orders:

  1. Order No. 2/2568, dated 1 December 2025 (B.E. 2568), concerning the registration of incorporation involving foreign investment, foreign directors, or foreign authorized signatories in a legal entity; and
  2. Order No. 1/2569, dated 16 March 2026 (B.E. 2569), concerning amendment registrations admitting foreign nationals as partners or as authorized signatory directors.

According to its preamble, the Order is intended to enhance the credibility of the commercial register, to prevent the concealment or disguise of funds derived from unlawful conduct through nominee arrangements, and to deter Thai nationals from providing assistance or support to, or jointly operating a business with, foreign nationals in the nature of a nominee.

New Legal Requirements

1. Registration of Incorporation

The additional documentary requirements apply to an application for the registration of incorporation in either of the following cases:

  • a partnership or limited company in which a foreign partner or shareholder contributes, or holds, less than 50% of the capital contribution or registered capital; or
  • a limited company with no foreign shareholder, where a foreign national serves as a director authorized to sign — whether solely or jointly — so as to bind the company.

Supporting documents required at incorporation

Applicants falling within the above categories must submit a Letter of Clarification on Investment, in the form annexed to the Order, together with the following bank statements:

  • a statement of the account from which each Thai partner or shareholder made payment, covering the three months prior to the date of payment and evidencing a withdrawal or transfer consistent with the amount and date of payment;
  • a statement of the account of the managing partner or director who received the funds, evidencing receipts consistent with the amount and date of payment from each partner and shareholder; and
  • where the receiving account is also the account relied upon to evidence payment under the first item above, an additional statement covering the three months prior to the date of receipt.

The third requirement addresses situations in which the managing partner or director settles their own contribution from funds already held in the receiving account, rather than by a traceable transfer. In such cases, the source of those funds must be explained separately in the Letter of Clarification.

2. Amendment Registrations Involving Foreign Nationals

A Letter of Confirmation of Investment, also in the form annexed to the Order, must be submitted with an application to register an amendment admitting a foreign national as a partner, or appointing a foreign national as an authorized signatory director, in either of the following cases:

  • a partnership in which all partners were previously Thai nationals, or in which foreign partners held 50% or more of the capital contribution, where the amendment results in foreign partners holding less than 50% and no foreign national serving as managing partner; or
  • a limited company in which all directors authorized to bind the company were previously Thai nationals, where an amendment to the directors — or to the number or names of the directors signing to bind the company — results in a foreign national holding sole or joint signing authority.

3. Additional Requirements for Recently Incorporated Entities

Where a partnership or limited company incorporated on or after 1 August 2026 submits an amendment application of the type described above within one year of its registration as a juristic person, it must additionally submit the amendment version of the Letter of Clarification on Investment, together with a bank statement evidencing that the entity — or the managing partner or director on its behalf — received the full amount of the capital contributions or share payments called up at incorporation.

This requirement addresses the sequencing of transactions whereby an entity is incorporated with Thai partners or directors and a foreign national is introduced shortly thereafter.

Legal Significance

The Order does not introduce a new prohibition; nominee arrangements already constitute an offence under Section 36 of the FBA. Its significance instead lies in shifting the evidentiary burden to the point of registration, and in the personal declaration now required of the signatory.

Under the Letter of Confirmation of Investment, the managing partner or authorized director confirms that all partners have genuinely made and paid their capital contributions, that all shareholders have genuinely paid for their shares, and that no Thai national has provided assistance or support to, or jointly operated a business with, a foreign national in the nature of a nominee. The signatory further acknowledges the following penalties:

  • Section 36 of the FBA: imprisonment not exceeding 3 years, a fine of THB 100,000 to 1,000,000, or both;
  • Section 137 of the Criminal Code (false statements to an official): imprisonment not exceeding 6 months, a fine not exceeding THB 10,000, or both; and
  • Section 267 of the Criminal Code (causing a false entry in a public document): imprisonment not exceeding 3 years, a fine not exceeding THB 60,000, or both.

Key Takeaways

  • Existing entities are unaffected until they register a qualifying amendment, at which point the Order applies in full.
  • The Order took effect on 1 August 2026 and applies to partnerships and limited companies in which foreign participation is below 50%, and to limited companies in which a foreign national holds signing authority.
  • Documentary requirements now extend to bank statements evidencing both the payment and receipt of capital contributions and share payments, supported by a prescribed clarification letter.
  • Amendment registrations introducing a foreign partner or foreign signatory require a signed Letter of Confirmation of Investment, which carries personal criminal exposure for the signatory.
  • Entities incorporated on or after the effective date are subject to additional requirements if a qualifying amendment is registered within their first year.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles