AI-Powered Assistant “Nok Krasip” Launched to Empower SME Retailers Through Digital Tools

The government has introduced “Nok Krasip” (Whispering Bird), an AI chatbot assistant integrated into the “Thung Ngern” mobile application. This forms part of the “Thai Help Thai Plus 60/40” program, designed to support small retailers and community businesses with practical digital solutions.

Program Context:

This initiative underscores efforts to strengthen the grassroots economy by equipping micro, small, and medium-sized enterprises (MSMEs) — particularly traditional shops — with accessible technology. The Thung Ngern application serves as a central platform for financial and business management, with the AI feature representing a key advancement in providing real-time insights.

Core Features of the AI Assistant:

Nok Krasip delivers user-friendly tools tailored for retailers with limited technical expertise:

•  Sales Analysis: Automatic summaries of daily sales performance, transaction trends, peak periods, and inventory suggestions.

•  Raw Material Price Monitoring: Real-time market price data for essential commodities such as meats and other inputs, drawn from official sources.

•  Cost and Profit Analysis: Simple calculations that compare input costs with selling prices to support better pricing and margin decisions.

•  Intelligent Chatbot: Instant answers to questions about the program and application functions, featuring preset options for quick navigation.

The assistant is available in Thung Ngern version 5.50.0 and higher for eligible registered users.

Legal and Regulatory Considerations:

The introduction of this AI tool carries several implications for businesses operating in the digital economy:

•  Data Privacy Compliance: Processing of sales, inventory, and transaction data requires adherence to the Personal Data Protection Act B.E. 2562 (PDPA). Platform operators should maintain clear consent mechanisms and transparent data handling practices, especially when information is shared with government entities.

•  Digital Transaction Governance: The tool supports broader goals of fair digital commerce and MSME empowerment, aligning with regulations on electronic transactions, consumer protection, and platform responsibilities.

•  Cybersecurity and Procurement Standards: Government-backed digital services typically involve cybersecurity requirements and public technology procurement rules.

•  Intellectual Property Aspects: Issues may emerge concerning ownership of AI-generated insights, underlying datasets, and developed algorithms.

Practical Guidance for Stakeholders:

•  Retailers and MSMEs: Participants should review the application’s terms of service and data policies prior to extensive use. While the AI can enhance operational efficiency, it should supplement — not substitute — professional financial advice.

•  Platform Operators and Partners: Entities involved in such ecosystems should monitor evolving rules on data governance and electronic transactions.

•  Risk Management: Businesses adopting AI tools are advised to implement robust cybersecurity protocols and include appropriate contractual safeguards regarding accuracy and liability.

Key Takeaways:

•  The AI assistant Nok Krasip provides accessible, practical tools that help small retailers analyze sales, control costs, and make informed decisions.

•  Integration into the Thung Ngern application advances digital inclusion for MSMEs participating in government support programs.

•  Stakeholders should prioritize PDPA compliance, data security, and clear policies when leveraging such government-supported AI platforms.

•  This development signals continued focus on technology-driven support for the traditional retail sector, potentially improving competitiveness and access to future financing opportunities.

This article provides general information only and does not constitute legal advice. Readers should seek qualified professional counsel for matters specific to their situation.

Author: Panisa Suwanmatajarn, Managing Partner.

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Thailand – Long-Term Commercial and Industrial Lease Regulations

Immovable Property Lease for Commercial and Industrial Purposes Act B.E. 2542 (1999)

This Act, administered by the Department of Lands, regulates long-term leasing of land and immovable property for business purposes, addressing land-related rights in a commercial and industrial context.

Background: Why changes or review are needed

The Act has been in force since May 19, 1999. A review of its implementation is required to assess its effectiveness over the intervening period. This includes examining registration statistics, application volumes, leased area sizes, and practical outcomes in facilitating investment, commerce, and industry. The evaluation identifies any limitations, obstacles, or areas where the law no longer adequately supports economic needs, such as investment promotion, land use flexibility, or alignment with current economic conditions.

Proposed changes:

The current process is an evaluation rather than a direct draft of new amendments. It gathers public and stakeholder input on the Act’s achievements and shortcomings. Potential future amendments could address issues such as lease term limits, approval processes for large areas (e.g., exceeding 100 rai), registration requirements, or enhancements to better promote investment. Note that related discussions in Thailand have included proposals to extend maximum lease terms (e.g., from 30 to 99 years in certain contexts), though the specific hearing focuses on performance assessment rather than finalized amendment text.

Necessity and preliminary Impact:

(1) It promotes investment in certain types of commerce or industry that require long-term investment and the stability of lease rights.

(2) Tenants deserves the rights to the property as if they were owners within a specified period, and ownership can be conveniently transferred.

(3) Lease rights can be transferred through inheritance, subleased, and used as collateral for loans from financial institutions, increasing property value, improving liquidity, attracting investment, and stimulating the industrial and commercial sectors of the economy.

(4) Property owners have more options for utilizing their land for economic purposes.

Status:

The matter is currently at the summary of public consultation stage, where the Department of Lands invites comments and opinions through the central law system to inform the evaluation. This step ensures transparency and stakeholder participation prior to any subsequent revisions or proposals being advanced through legislative channels.

Key takeaways:

•  The hearing supports a structured review of a key land-related commercial leasing law to ensure it remains relevant for economic development.

•  Public input is actively sought to identify strengths and areas for potential improvement.

Author: Panisa Suwanmatajarn, Managing Partner.

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Thailand Alcoholic Beverage Control Regulations: 2026 Regulatory Update

In May 2026, Thailand introduced a significant regulatory update under the Alcoholic Beverage Control Act B.E. 2551 (A.D. 2008). The Alcoholic Beverage Control Committee, chaired by the Minister of Public Health, issued eight formal announcements published in the Royal Gazette, designating specific areas where the sale or consumption of alcoholic beverages is prohibited. These announcements took effect on 12 May 2026.

The 2026 measures update and supersede the original 2008 notifications issued under the Prime Minister’s Office, transferring regulatory authority to the Alcoholic Beverage Control Committee in line with the current legislative framework. Rather than introducing an entirely new prohibition regime, the announcements clarify and expand the existing legal definition of “prohibited places” under Thai alcohol control law. The reform reflects the government’s broader policy direction toward strengthening public order, improving public safety, and enhancing legal certainty in enforcement.

The Eight Announcements

The following regulations were formally promulgated and entered into force on 12 May 2026:

  1. Regulations specifying areas where the sale or consumption of alcoholic beverages is prohibited on roads or in vehicles, B.E. 2569 (2026).
  2. Regulations specifying areas where the sale or consumption of alcoholic beverages is prohibited on railways, B.E. 2569 (2026).
  3. Regulations specifying areas where the sale or consumption of alcoholic beverages is prohibited at public passenger ports, B.E. 2569 (2026).
  4. Regulations specifying areas where the sale or consumption of alcoholic beverages is prohibited at bus terminals, B.E. 2569 (2026).
  5. Regulations specifying areas where the sale or consumption of alcoholic beverages is prohibited within factory premises, B.E. 2569 (2026).
  6. Regulations specifying areas where the sale or consumption of alcoholic beverages is prohibited in state enterprises and other government agencies, B.E. 2569 (2026).
  7. Regulations specifying areas where the sale or consumption of alcoholic beverages is prohibited in areas under the supervision and use of the civil service, state enterprises, or other government agencies, B.E. 2569 (2026).
  8. Regulations specifying areas where the sale or consumption of alcoholic beverages is prohibited in public parks owned by state enterprises or other government agencies, B.E. 2569 (2026).

Regulatory Classification

For analytical and interpretive purposes, the eight announcements may be grouped into three principal categories.

(1) Public Transportation and Mobility-Related Areas

This category encompasses roads and vehicles, railways and railway stations, bus terminals, and public passenger ports and ferry terminals. These environments are characterized by high population density, significant public movement, shared access with limited private control, and heightened exposure to safety risks in the context of transit.

The prohibition of alcohol sale and consumption in these areas is designed to prevent alcohol-related disturbances within public transport systems, reduce the risk of impaired behavior during travel, and enhance both passenger safety and operational discipline across transport infrastructure. This category reflects a strong public safety rationale, particularly in relation to road traffic accidents and transport-related incidents.

(2) Industrial and Workplace Environments

This category covers factory premises and industrial sites. The regulatory rationale is grounded primarily in occupational safety and workplace discipline, given that alcohol consumption in industrial settings is associated with increased risk of workplace accidents, diminished employee alertness and operational efficiency, and potential liability exposure for employers and operators.

By prohibiting alcohol within factory premises, the regulation reinforces Thailand’s broader occupational health and safety framework and aligns alcohol control policy with established industrial risk management principles.

(3) Government, State Enterprises, and Public Spaces

This category includes government agencies, state enterprises, areas under civil service or state enterprise supervision or use, and public parks owned or administered by state entities. These spaces are intended for public service delivery and communal use.

The prohibition of alcohol in such areas is designed to maintain public order in government-managed environments, ensure the appropriate use of publicly administered facilities, and reduce social disturbances in spaces accessible to the general public. This category reflects a governance-oriented approach in which the state exercises regulatory authority over spaces that are either publicly owned or publicly administered.

Exemptions under the Regulatory Framework

While the regulatory framework is broadly restrictive, it incorporates a number of clearly defined and limited exemptions. These include designated special event areas — such as approved zones within the air-conditioned halls of Bangkok Railway Station — alcohol production facilities during manufacturing processes, activities of authorized liquor-related state enterprises, and operations of the Liquor Distillery Organization under regulatory supervision.

These exemptions confirm that the framework does not constitute an absolute prohibition, but rather adopts a controlled regulatory model that permits alcohol-related activities where economic necessity exists, institutional oversight is maintained, or specific authorization has been granted for designated events or zones. This approach reflects a balance between regulatory control and operational flexibility, particularly with respect to industrial production and event-based alcohol activities.

Policy Objectives

The 2026 announcements are grounded in three primary policy objectives.

Public Order: The regulations aim to reduce alcohol-related disturbances, disputes, and potential criminal behavior in public spaces. By restricting consumption in high-density and high-traffic areas, the state seeks to promote social stability and reduce incidents of public nuisance.

Public Safety: A central objective is to mitigate the safety risks associated with alcohol consumption in transportation environments, specifically by reducing road traffic accidents, impaired behavior in transit systems, and alcohol-related incidents in mobility hubs.

Child and Youth Protection: The regulations are also intended to limit minors’ exposure to alcohol by restricting access in public and semi-public spaces. This supports broader public health objectives relating to reducing early alcohol exposure and delaying consumption initiation among young people.

Practical Implications

While the regulatory framework is comprehensive in scope, its implementation gives rise to several practical considerations.

Behavioral Displacement Effect: A key concern is the potential displacement of alcohol consumption from regulated public spaces to private residences. While this may reduce the visibility of alcohol use in public areas, it may simultaneously contribute to an increase in domestic disturbances and alcohol-related incidents within private settings — which are generally less visible to enforcement authorities. This phenomenon represents a shift in the location of associated risks rather than a genuine reduction in overall alcohol consumption.

Enforcement Challenges: Enforcement authorities may encounter practical difficulties in implementation, including the concealment of alcoholic beverages, consumption in remote or less visible locations, and limited real-time detection capability in open environments. These factors may reduce the overall efficacy of enforcement operations and increase reliance on reactive rather than preventive monitoring.

Economic and Tourism Impacts: The restrictions may have indirect effects on economic and tourism-related sectors, particularly in transport hubs, public recreational areas, and tourism-oriented service environments. Potential impacts include a reduced social and recreational atmosphere in certain public spaces, lower visitor engagement levels, and decreased ancillary revenue in hospitality services. However, the magnitude of these effects is likely to vary depending on enforcement intensity and the structure of local tourism activity.

Implications for Investors and Stakeholders

From an investment and business perspective, the 2026 alcohol control regulations should be understood not as a restriction on alcohol production or distribution broadly, but as a spatial compliance regulation affecting the consumption and sale of alcohol in specific public and state-controlled areas.

Regulatory Stability with Enhanced Clarity: The reform enhances legal certainty by more explicitly defining prohibited zones, improving regulatory predictability for sectors including transport services, hospitality in public infrastructure, industrial operations, and event management. The framework reinforces compliance certainty rather than introducing unpredictable regulatory expansion.

Continued Market Access with Controlled Restrictions: Importantly, the regulations do not impose a blanket prohibition on alcohol commerce. Core production activities, licensed industrial processes, and controlled exemptions remain in place, indicating continued policy support for the alcohol industry within a regulated operating environment.

Increased Compliance and Operational Requirements: Businesses operating in or near regulated zones will need to implement more robust compliance systems, including internal monitoring of alcohol consumption, staff training on prohibited areas, and clearer operational zoning in transport-related or public-facing activities. While this may increase compliance costs, it also enhances overall regulatory transparency.

Overall Investment Outlook: The 2026 regulatory framework is best interpreted as a governance and spatial control reform, rather than a restrictive commercial policy. While compliance obligations increase, the fundamental market structure for alcohol production and regulated distribution remains intact. For investors, the primary consideration is not market exclusion, but operational alignment with public-space restrictions and sector-specific regulatory oversight.

Author: Panisa Suwanmatajarn, Managing Partner.

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Thailand’s Foreign Business Regulatory Reform: Cabinet Approves Easing of Foreign Business Restrictions in Selected Service Sectors

Background of the Current Foreign Business Law (FBL):

Thailand’s Foreign Business Act B.E. 2542 (1999), commonly referred to as the FBA, regulates foreign participation in various economic activities to protect national interests and ensure Thai nationals remain competitive in key sectors. The law categorizes restricted businesses into three lists:

•  List 1 – activities strictly prohibited to foreigners for special reasons, such as media, rice farming, forestry, and land trading.

•  List 2 – businesses related to national security, culture, and natural resources, requiring the Cabinet’s approval.

•  List 3 – encompasses a wide range of service-oriented businesses where Thai nationals are deemed not yet ready to compete fully with foreigners. These typically require obtaining a Foreign Business License (FBL) from the Department of Business Development, Ministry of Commerce.

This framework has historically required foreign investors to obtain the FBL for many service activities.

Recent Cabinet Approval for Reforms:

On May 12, 2026, the Thai Cabinet approved in principle two draft subordinate regulations under the FBL. These aim to modernize the regulatory environment by easing restrictions on certain activities where Thai businesses are now competitive or where strong sectoral oversight already exists.

Next Steps Following the Cabinet’s Approval:

The approval in principle marks an important initial step, but the reforms are not yet in effect. The following legislative key processes are required:

1.  Review and Revision — The drafts will be undergone detailed scrutiny by relevant agencies, including potential incorporation of stakeholders’ feedback.

2.  Council of State Examination — The drafts will be proceeded to the Council of State for legal review to ensure consistency with existing laws and constitutional requirements.

3.  Second Cabinet’s Approval — Following revisions by the relevant agencies, stakeholders, and the Council of State, the drafts will return to the Cabinet for final endorsement.

4.  Publication in the Royal Gazette — Once approved by the Cabinet, the drafts will be published in the Royal Gazette to become legally enforceable.

All in all, these processes are expected to take several months, if not longer, depending on the complexity of reviews and any additional consultations required. Investors should monitor official announcements for updates on the effective date.

The Eight Exempted Service Businesses:

Foreign investors can operate the following without applying for an FBL (subject to compliance with relevant sector-specific laws), once the drafts take effect:

•  Telecommunication services without their own network infrastructure.

•  Financial management or treasury center businesses.

•  Internal network administration services.

•  Domestic debt guarantee businesses.

•  Petroleum drilling services.

•  Various lending activities secured by collateral under securities and futures laws.

•  Acting as agents, brokers, advisors, or fund managers for futures contracts not covered under the Futures Exchange Act.

•  Services for leasing space to install electronic equipment and automatic vending machines.

These activities remain subject to rigorous oversight by specialized regulators, such as the National Broadcasting and Telecommunications Commission (NBTC), Bank of Thailand, Securities and Exchange Commission (SEC), and energy authorities.

Strategic Objectives and Safeguards:

The government has emphasized that these changes do not represent full liberalization. Instead, they aim to reduce unnecessary administrative burdens, eliminate overlapping regulations, attract advanced technology and expertise, and position Thailand as a regional business and services hub.

Implications for Foreign Investors:

These amendments signal a more investor-friendly stance in targeted modern sectors while maintaining the core protective framework of the FBL. Foreign businesses in exempted categories can anticipate streamlined market entry once effective, though they must still adhere to sector-specific regulations.

Key Takeaways:

•  Thailand’s FBA continues to prohibit or restrict foreign ownership in sensitive sectors via its three lists, but recent reforms ease burdens in competitive or well-regulated areas.

•  The Cabinet has approved in principle exemptions for eight service businesses and adjustments for agricultural futures trading, subject to a multi-step approval process.

•  Implementation will require several months or longer, involving Council of State review and final publication in the Royal Gazette.

•  The changes prioritize efficiency, technology transfer, and competitiveness without compromising national safeguards.

•  Foreign investors should consult legal experts to monitor developments and ensure compliance with both the updated FBL rules and industry-specific laws.

Author: Panisa Suwanmatajarn, Managing Partner.

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Revised Digital Government Standard Updates Public Sector Data Governance Framework

The Digital Government Development Agency (DGA) continues to advance digital transformation across the public sector by releasing an updated framework for data governance. This revision strengthens structured, ethical, secure, and interoperable data management practices, serving as a vital foundation for efficient public services, evidence-based policymaking, and trusted collaboration between government and the private sector.

The Announcement of the Digital Government Development Committee on Digital Government Standards Regarding the Public Sector Data Governance Framework (Revised Edition: Practical Guidelines) (Mor Dor. 6 : 2566), commonly referred to as DGF V.2.0, replaces the earlier version and introduces significantly more actionable implementation support for government agencies.

Background and Purpose of the Revision:

The update is grounded in the Digital Government Administration and Services Act B.E. 2562 (2019), which requires public agencies to adopt sound data governance practices. While the original framework (V.1.0) focused primarily on establishing theoretical foundations, the 2023 revision (Mor Dor. 6 : 2566) retains core principles while substantially expanding practical guidance based on implementation experience and agency feedback.

The revised standard is designed for a wide audience — ranging from non-IT personnel and field operators to policymakers, data analysts, and senior executives. Its main objectives include:

  • Improving data quality, security, accessibility, and usability
  • Facilitating seamless data integration and sharing across agencies
  • Advancing open government data initiatives
  • Enabling advanced analytics and data-driven decision making
  • Building public confidence through transparent, accountable, and privacy-respecting data practices

Notable enhancements include clearer definitions of key terms (such as “government agency,” “public sector data governance,” “data strategy,” “data owner,” and “data agent”), refined data classification categories (public, internal, personal, official secret, and national security data), and the addition of practical implementation tools, readiness assessments, maturity models, and real-world case studies.

Core Components of the Revised Framework:

The standard takes a comprehensive lifecycle approach to data management — from collection, processing, and storage to sharing, archiving, and disposal. It is structured in two main sections:

  1. Theoretical Foundations — Core principles of lawfulness, transparency, accountability, data quality, security, privacy protection (fully aligned with the Personal Data Protection Act — PDPA), interoperability, ethical use, and stewardship. These principles have been clarified and made more accessible.
  2. Practical Guidelines — Newly expanded content offering step-by-step implementation support, including:
    • Establishing effective data governance structures and committees
    • Defining clear roles and responsibilities (data owners, custodians, stewards, and processors)
    • Developing agency-specific data strategies, policies, and procedures
    • Metadata management, data cataloguing, and data quality control
    • Readiness assessment and progressive maturity evaluation
    • Auditing, monitoring, compliance mechanisms, and risk management
    • Practical case studies and solutions to common implementation challenges

The framework promotes integration with national platforms such as the Government Data Exchange (GDX) and the Government Data Catalog (GD Catalog), enhancing discoverability and secure data sharing.

Alignment with National Digital Infrastructure and Investment Goals:

This data governance update supports the government’s broader strategy to upgrade critical infrastructure and attract high-value investments in future-oriented industries. Recent policy announcements emphasize strengthening digital foundations alongside clean energy development to support sectors such as data centers, semiconductors, electric vehicles, artificial intelligence, smart cities, and other high-technology industries.

Robust public sector data governance provides the essential trust layer required for secure public-private partnerships, large-scale digital projects, and the responsible use of data in analytics and AI applications.

Key Takeaways for Businesses and Investors:

  • Elevated Compliance Standards: Government agencies are expected to enforce stricter requirements on data security, privacy, quality, and interoperability in all interactions, procurement processes, and partnerships.
  • New Business Opportunities: Rising demand for data governance platforms, training services, metadata tools, analytics solutions, compliance consulting, and implementation support services.
  • Smoother Collaboration: Enhanced interoperability reduces friction in government procurement, licensing, reporting, data-sharing agreements, and joint digital projects.
  • Risk Reduction: Companies that align with the new public sector benchmarks can better manage compliance risks, especially in regulated industries such as financial services, healthcare, telecommunications, and energy.
  • Innovation Enablement: Improved availability and governance of public data open new avenues for developing value-added services, open data applications, and AI-driven solutions.
  • Strategic Positioning: Early alignment with these standards strengthens competitiveness when bidding for government contracts and participating in Thailand’s expanding digital economy ecosystem.

Outlook and Recommendations:

The public sector data governance landscape continues to evolve rapidly. The DGA is expected to roll out additional supporting tools, training programs, and related standards on open data and data cataloguing.

Businesses should consider the following actions:

Explore partnership opportunities in supporting digital government transformation projects.

Benchmark internal data governance practices against the revised public sector framework, particularly when handling government data or participating in public-private initiatives.

Monitor the publication of agency-level data strategies and any forthcoming implementation guidelines.

Engage with DGA resources, workshops, and capability-building programs.

Author: Panisa Suwanmatajarn, Managing Partner.

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Guidelines on State Litigation and Administrative and Constitutional Court Proceedings

On 21 April 2026, the Thai Cabinet approved consolidated guidelines governing litigation involving state agencies, encompassing procedures applicable to proceedings before the Administrative Courts and the Constitutional Court, as proposed by the Secretariat of the Cabinet (SOC).

This Cabinet Resolution repeals and supersedes all prior Cabinet resolutions issued between 2018 and 2022, thereby establishing a single, unified legal framework for state litigation. The reform is designed to enhance clarity, procedural consistency, operational efficiency, and legal certainty — particularly in administrative and constitutional proceedings involving executive authorities.

1.   Guidelines Governing Litigation by State Agencies

These guidelines apply broadly to all government entities, including central government agencies, regional and local administrative authorities, state enterprises, public organizations, and other state bodies.

Criminal Proceedings

  • Where a criminal offence is committed against a state agency, it is required to file a complaint with the competent inquiry official.
  • Where a state agency is named as a defendant in criminal proceedings, representation and conduct of the case shall be undertaken by the public prosecutor.
  • State agencies are prohibited from initiating criminal proceedings through privately retained legal counsel, except in circumstances where the public prosecutor declines to act or is otherwise unable to undertake representation.

Disputes Between State Agencies

  • State agencies shall exercise due diligence to ensure that disputes and claims are managed in a timely manner and do not become statute-barred.
  • Where a limitation period is approaching expiry and the agency is unable to promptly refer the matter to the Office of the Attorney General due to budgetary constraints, the relevant government agency shall arrange for an acknowledgment of debt to preserve the right on the claim and prevent loss.

Time-Barred Claims

  • The Cabinet has expressly directed that state agencies must not initiate or pursue claims that are already statute-barred.
  • The pursuit of time-barred claims constitutes an improper use of public funds and resources, and risks undermining public confidence in the administration of justice.
  • State agencies must not seek to exploit procedural advantages, or take advantage of any lack of legal knowledge on the part of private parties, with respect to claims for which the limitation period has already expired.

2.   Proceedings Before the Administrative Courts

The resolution revises the procedures applicable to administrative proceedings in which the Cabinet, the Prime Minister, Deputy Prime Ministers, or Ministers attached to the Prime Minister’s Office are parties to the litigation. The key features are as follows:

  • Where a dispute arises from a Cabinet’s Resolution and no specific agency bears direct responsibility for the matter, the Secretariat of the Cabinet (SOC) or the Office of the Permanent Secretary to the Prime Minister’s Office (OPM), as applicable, shall serve as the coordinating authority.
  • Public prosecutors are vested with full power of attorney to represent the Cabinet and holders of political office before all levels of the Administrative Courts.
  • Such authority extends to the negotiation of settlements, withdrawal of claims or defenses, waiver of rights, and the filing of appeals, thereby ensuring centralized case management and consistency in litigation strategy.

3.   Proceedings Before the Constitutional Court

The resolution provides significant clarification of the procedures applicable to proceedings before the Constitutional Court — an area previously governed by fragmented and dispersed rules.

Cases Involving the Executive

In cases where the Cabinet, the Prime Minister, Deputy Prime Ministers, or Ministers attached to the Prime Minister’s Office are named as respondents:

  • The Secretariat of the Cabinet (SOC) or the Office of the Permanent Secretary to the Prime Minister’s Office (OPM), as applicable, shall act as the principal coordinating authority.
  • Public prosecutors are authorized to conduct the defense on behalf of such parties, including the preparation and filing of pleadings, motions, and objections.
  • These measures are intended to ensure consistency, procedural uniformity, and the professional management of constitutional litigation involving executive authorities.

Constitutional Review of Legislation

The resolution retains and consolidates existing procedures governing the constitutional review of legislation, including:

  • Bills and organic laws approved by Parliament; and
  • Existing laws or draft legislation alleged to be inconsistent with, or contrary to, the Constitution.

In such cases:

  • The Secretariat of the Cabinet (SOC) shall coordinate the collection of opinions from all relevant government agencies and the Council of State.
  • A single, unified position on behalf of the Government shall be prepared and submitted to the Constitutional Court.
  • All decisions of the Constitutional Court must be reported to the Cabinet for formal acknowledgment and further consideration, as appropriate.

Key Takeaways

The new guidelines reflect three principal policy directions:

1.   Centralization and Consistency in State Litigation

The resolution establishes a unified framework for litigation involving state agencies, ensuring consistency in legal strategy and greater certainty in the management of state disputes.

2.   Strengthening the Role of Public Prosecutors

Public prosecutors are reaffirmed as the State’s principal legal representatives in criminal, administrative, and constitutional proceedings, with broad authority to conduct and manage litigation on behalf of the State.

3.   Enhancing Readiness for Administrative and Constitutional Litigation

The resolution strengthens coordination in cases involving executive authorities by designating the Secretariat of the Cabinet (SOC) and the Office of the Permanent Secretary to the Prime Minister’s Office (OPM) as the principal coordinating agencies.

Author: Panisa Suwanmatajarn, Managing Partner.

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Thailand’s Proposed Updates to the Non-Preferential Certificate of Origin Framework for Exports to the United States and the European Union

The Department of Foreign Trade (DFT) is conducting a public hearing from 1 April to 15 April 2026 on a draft notification concerning the verification of product origin for the issuance of Non-Preferential Certificates of Origin (“C/O“) for exports to the United States and the European Union (the “Draft Notification“).

The Draft Notification seeks to strengthen the criteria, procedures, and verification mechanisms governing origin certification for surveillance goods in relation to C/O issuance, in alignment with prevailing international trade measures. Key objectives include reinforcing monitoring systems, enhancing inter-agency coordination, and improving the verification of high-risk goods. These measures are intended to address risks of transshipment, origin misrepresentation, and evasion of anti-dumping duties and elevated tariffs, as well as to prevent circumvention of trade measures through the misuse of C/Os in customs declarations.

Key Principles and Implementation Framework

The Draft Notification introduces a mandatory origin verification mechanism for exporters seeking to obtain C/Os for surveillance goods destined for the United States and the European Union. Under this framework, exporters intending to declare Thai origin to foreign customs authorities via a C/O are required to undergo prior origin verification of the goods with the DFT. This requirement applies to goods listed in the annex as surveillance products, comprising 9 product groups for exports to the EU and 67 product groups for exports to the United States, all of which are subject to trade measures due to risks of origin misrepresentation.

1. Verification Procedure

Exporters must submit an application for origin verification through the DFT’s electronic system, together with relevant information and supporting evidence pertaining to the production process. The DFT will assess the origin qualifications of the goods and communicate the verification results through the same system. The results will serve as supporting evidence for subsequent C/O applications and will remain valid for a period of two years.

2. Enforcement

To monitor and enforce compliance with the mechanism, the DFT is empowered to conduct on-site inspections of business premises, production facilities, and storage locations where doubt arises regarding the production process — whether before or after the issuance of a verification result — in order to verify adherence to the applicable rules of origin.

3. Revocation

The DFT is further empowered to revoke a verification result where it is established that goods have been falsely declared as originating from Thailand through the use of a C/O, or where changes in production or export information result in non-compliance with the relevant rules of origin. In such cases, the revoked verification result may no longer be relied upon for future C/O applications.

Conclusion

The Draft Notification represents a significant tightening of Thailand’s non-preferential certificate of origin regime, particularly with respect to high-risk export categories. By introducing a mandatory pre-verification mechanism supported by electronic processing, enhanced inspection powers, and revocation authority, the DFT aims to strengthen the integrity of origin certification and ensure greater compliance with international trade rules. If implemented, the measure is expected to increase regulatory scrutiny for exporters while simultaneously enhancing the credibility and transparency of Thai export documentation in key markets, namely the United States and the European Union.

Key Takeaways

The primary objective is to prevent origin misrepresentation and circumvention of trade measures.

Mandatory origin verification is required prior to the issuance of non-preferential C/Os for exports to the United States and the European Union.

The requirement applies to surveillance goods across 9 EU product groups and 67 US product groups.

Applications are submitted and processed through an electronic system, with verification results valid for two years.

The DFT retains authority to conduct on-site inspections and revoke verification results where warranted.

Author: Panisa Suwanmatajarn, Managing Partner.

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Thailand’s DBD Launches Public Hearing to Evaluate the Effectiveness of the Foreign Business Act B.E. 2542 (1999)

The Department of Business Development (“DBD”), under the Ministry of Commerce of Thailand, is currently conducting a nationwide public hearing from 30 March to 30 April 2026 (the “Public Hearing”) to evaluate the effectiveness and practical implications of the Foreign Business Act B.E. 2542 (1999) (the “FBA”) in the current economic context. The FBA, which serves as the cornerstone of Thailand’s legal framework governing foreign participation in business activities, seeks to balance the protection of Thai business operators with the promotion of foreign investment. It not only regulates market access but also ensures that foreign participation contributes to the Thai economy through job creation, technology and knowledge transfer, and an expanded range of goods and services.

The Public Hearing aims to assess whether key aspects of the current legal framework — including the definition of “foreigner,” business classifications, licensing requirements, and enforcement mechanisms — remain appropriate in today’s evolving economic environment. It also reflects the government’s commitment to keeping the law aligned with changing business practices and international obligations. Feedback gathered through this process will inform targeted amendments intended to improve legal clarity, close existing loopholes, strengthen enforcement, and streamline regulatory procedures, ultimately establishing a more balanced and effective framework that protects Thai interests while remaining conducive to foreign investment.

Scope of the Public Hearing to Assess and Revise the FBA

The Public Hearing conducted by the DBD is designed to gather stakeholder feedback on key provisions of the FBA in order to assess their effectiveness and practical suitability. The feedback collected will assist the DBD in determining whether the FBA and its subsidiary regulations function as intended, and in identifying areas where adjustments may be required to enhance clarity, compliance, and enforcement. The matters under consideration include the following:

1. Definition of “Foreigner” (Section 4): Whether the current definition provides sufficient clarity and consistency, particularly in the context of complex shareholding structures.

2. Business Classification (Section 8): The continued categorisation of business activities into three lists:

  • List 1: Business activities strictly prohibited to foreigners, covering sensitive sectors that affect Thai livelihoods.
  • List 2: Business activities affecting national security, cultural heritage, or natural resources, which require Cabinet approval.
  • List 3: Business activities in sectors where Thai operators are not yet sufficiently competitive, which require DBD approval.

3. Regulatory Framework for the Foreign Business Certificate (“FBC”) (Sections 10–12): Whether the procedures for obtaining an FBC are practical and consistent with Thai law, international treaties, and special circumstances such as those applicable to foreign-born individuals residing in Thailand.

4. Approval Criteria: Whether the requirements imposed on applicants — including legal status, absence of prohibitions, and financial standing — effectively serve the objectives of national security, economic development, and public order.

5. Compliance Requirements: Whether obligations relating to the display of licenses, reporting of material changes, and applications for replacement licenses are clear and operationally feasible for businesses.

6. Minimum Capital and Capital Injection: Whether current thresholds and timelines for capital investment remain appropriate for business operations across the different classification categories.

7. Enforcement and Penalties: The effectiveness of administrative fines and court-based penalties, including measures to address unauthorized operations and nominee arrangements.

Authorizations under the Current FBA

According to DBD data updated as of March 2026, the majority of approvals under the FBA are concentrated in Foreign Business Licenses (“FBL”) for service businesses classified under List 3. This category accounts for the highest number of approved FBLs, with figures approximately double those of the next most common category — representative offices, which was also used to classified under List 3 of the FBA (currently the representative offices category is exempted from obtaining the FBL).

By contrast, the highest number of Foreign Business Certificates (FBCs) are issued to legal and accounting service firms. These certificates are primarily obtained under the Treaty of Amity between Thailand and the United States, which grants American companies national treatment in Thailand and exempts them from many of the restrictions otherwise imposed by the FBA.

Summary and Outlook

The ongoing Public Hearing presents an important opportunity for Thailand to review and modernize the FBA. Through this process, the DBD has identified several key areas for reform, including clarifying the definition of “foreigner,” updating enforcement and penalty provisions, standardizing licensing, and registration procedures, and addressing mechanisms to prevent legal circumvention. These reforms are aimed at closing existing legal gaps and improving regulatory clarity, thereby creating a framework that effectively protects Thai business interests while remaining supportive of foreign investment.

Under the FBA, violations may result in imprisonment, fines, or both, depending on the severity of the offence and judicial discretion. To reduce the burden on the courts, Section 42 of the FBA empowers the DBD’s Director-General to impose settlement fines for certain categories of offences, enabling cases to be resolved administratively upon payment of the applicable penalties under the Criminal Code. This approach underscores the need to strengthen enforcement mechanisms while maintaining the efficiency of administrative processes.

Author: Panisa Suwanmatajarn, Managing Partner.

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Trade Competition: Multi-Sided Platforms

Overview

The rapid expansion of the digital economy—particularly in e-commerce and multi-sided platform businesses—has significantly reshaped market structures and competitive dynamics. Multi-sided platforms operate as intermediaries connecting multiple groups of users, including sellers, consumers, logistics providers, payment channels, and advertisers. While such platforms generate economic efficiencies and drive innovation, they also introduce heightened risks under competition law.

To ensure the effective enforcement of the Trade Competition Act B.E. 2560 (2017) in the digital context, the Trade Competition Commission of Thailand (“TCCT”) has issued the Guidelines on the Assessment of Monopolistic Conduct, Reduction or Restriction of Competition, and Unfair Trade Practices in Multi-Sided Platform Businesses, Digital Services, and E-Commerce Businesses (published in the Royal Gazette on 24 March 2026). These Guidelines establish a regulatory framework for evaluating platform conduct in light of evolving digital market realities.

1. Monopoly and Reduction of Competition

The Guidelines recognize the structural characteristics inherent to multi-sided platforms, particularly the presence of network effects, whereby growth on one side of the platform increases value on the other sides. This dynamic can lead to market concentration, create significant barriers to entry, and foster dependency on a limited number of dominant platforms.

In assessing whether a platform holds dominant market power, the TCCT does not rely solely on price-based indicators. Additional factors considered include:

  • Control over data and algorithms;
  • The ability to determine or influence commercial terms;
  • The degree of user dependency on the platform.

Conduct that may constitute monopolization or a reduction or restriction of competition includes predatory pricing, excessive pricing, exclusionary contractual conditions, refusal to deal, and exclusive arrangements that prevent users or business partners from engaging with competing platforms.

2. Unfair Trade Practices

Even where a platform does not qualify as a dominant operator, certain conduct may still constitute an unfair trade practice—particularly where a significant imbalance of bargaining power exists between the platform and its business users, such as small- and medium-sized sellers.

The Guidelines identify the following conduct as potentially unfair:

  • The imposition of rate parity clauses restricting sellers from offering lower prices on other platforms;
  • Charging excessive or discriminatory commission fees, advertising fees, logistics fees, or other service charges;
  • Unilateral modification of contractual terms;
  • Discriminatory product ranking, visibility reduction, or self-preferencing of the platform’s own products or affiliated businesses;
  • Arbitrary suspension or removal of seller accounts without fair and transparent procedures.

Such conduct may distort competitive conditions and undermine fairness in digital markets, even where it does not rise to the level of monopolistic abuse.

3. Multi-Sided Platform Considerations

The Guidelines underscore that multi-sided platforms differ fundamentally from traditional businesses, as they operate across multiple interdependent markets—including those for sellers, consumers, advertisers, logistics providers, and payment services.

Accordingly, the assessment of platform conduct requires an analysis of overall competitive effects across all sides of the platform, rather than a single-market approach. Particular attention is given to data-driven practices, including the use of third-party data (data leveraging), algorithm-based decision-making, ranking systems, and platform design features that may materially affect competition.

Key Takeaways

Regulators assess competitive effects across all sides of the platform, with particular focus on the use of data, algorithms, and self-preferencing practices.

Multi-sided platforms are subject to heightened competition law scrutiny due to network effects, data control, and user dependency.

Market power may exist even in the absence of direct fees, requiring assessment beyond traditional price-based indicators.

Monopolistic and exclusionary conduct—such as predatory pricing, exclusivity arrangements, or refusal to deal—may constitute a reduction or restriction of competition.

Unfair trade practices can arise independently of dominance, particularly where there is a significant imbalance of bargaining power between platforms and business users.

Author: Panisa Suwanmatajarn, Managing Partner.

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Fast-Tracking Investment in Thailand: How BOI’s “Fast Pass” Is Unlocking Growth

Introduction

Thailand’s Board of Investment (BOI) is recalibrating its investment promotion strategy in response to mounting global uncertainty. Heightened geopolitical tensions — particularly in the Middle East — are accelerating supply chain diversification and prompting multinational corporations to reassess their production footprints. Against this backdrop, Thailand is positioning itself as a “Safe and Secure Production Base” and a preferred investment destination within the region.

To address key structural bottlenecks, the BOI has introduced the “Fast Pass” system — an integrated framework designed to expedite approval processes and remove constraints that have historically impeded foreign investment. The initiative strengthens coordination with key regulatory authorities, including the Energy Regulatory Commission (ERC) and the Electricity Generating Authority of Thailand (EGAT), and focuses on three priority areas: access to reliable and clean energy, industrial land availability, and workforce readiness.

Concerted action across these pillars is intended to attract high-value industries, including electric vehicles (EVs), semiconductors, digital infrastructure, and renewable energy, while reinforcing Thailand’s standing as a resilient and competitive global manufacturing hub.

Addressing Investment Constraints Through BOI’s Fast Pass

The Fast Pass program is designed to streamline approvals and permitting processes for large-scale investment projects, reflecting Thailand’s ambition to become a “Preferred Regional Investment Destination.” The BOI has identified three strategic priorities: maintaining leadership in the EV sector through comprehensive ecosystem support and localization; accelerating semiconductor industry development to establish a high-technology manufacturing base; and advancing clean energy initiatives alongside the expansion of data center capacity to 2,000 megawatts.

In parallel, the BOI is implementing targeted reforms under the Fast Pass framework to address the three principal constraints facing foreign investors.

1. Electricity and Clean Energy

Rapid industrial expansion in the Eastern Economic Corridor (EEC) has strained power supply, particularly for high-technology and data center projects. In response, the BOI is working in close coordination with the ERC to accelerate the implementation of both near-term and long-term energy strategies.

Key measures include the pre-confirmation of electricity availability through an optimized “power map” prior to BOI application submission, the facilitation of Direct Power Purchase Agreements (PPAs) for renewable energy, and the integration of energy management frameworks developed in collaboration with the ERC and EGAT.

2. Land Zoning and Site Development

The availability of industrial land remains a critical enabler of investment; however, regulatory processes related to zoning and the conversion of public land have historically caused significant delays. Under the Fast Pass framework, the BOI is expediting reviews of industrial zones, urban plans, and relevant regulatory guidelines, while promoting the conversion of public land for industrial use within a condensed timeline of approximately one year.

In addition, new regulatory guidelines governing excavation, land reclamation, and Environmental Impact Assessments (EIAs) — effective April 2026 — are expected to streamline site preparation. Broader urban planning reforms are also underway to expand the supply of industrial land and accommodate future large-scale investments.

3. Workforce Development

The BOI has set a target of developing 20,000 skilled personnel in the semiconductor sector within five years. For BOI-promoted projects in advanced industries such as semiconductors and electronics, the Fast Pass framework mandates structured training programs for Thai workers, alongside measures to facilitate the conversion of select work permits into visa arrangements for highly skilled foreign professionals.

These initiatives support Thailand’s broader policy objectives across emerging sectors — including medical and wellness industries — while enhancing national resilience in the areas of food security, energy security, supply chain continuity, and human capital development.

To date, Fast Pass projects with a combined investment value exceeding USD 5 billion have received BOI promotion approvals, with several projects already completed and others under active monitoring. By addressing these structural constraints, the BOI is reinforcing four key pillars of national stability — food security, clean energy and electricity, supply chain resilience (spanning industries such as hard disk drives and circuit boards), and human capital — to attract risk-averse multinational investors seeking long-term certainty.

Key Takeaways for Investors

Thailand’s BOI is moving beyond conventional tax incentives to focus on resolving the real operational challenges investors encounter — a shift that makes projects easier to implement and more predictable over the long term.

1. More Coordinated and Practical Problem-Solving

The BOI is adopting a more integrated approach by simultaneously addressing critical issues such as energy supply, land availability, and workforce readiness. This coordinated strategy reduces uncertainty and enables investors to plan and execute projects with greater confidence from inception through to completion.

2. A Faster and Smoother Investment Process Through “Fast Pass”

The Fast Pass system accelerates approvals and removes major bottlenecks — particularly for large-scale projects in priority sectors such as electric vehicles, semiconductors, clean energy, and data centers.

3. A Stronger and More Resilient Manufacturing Base

Ongoing reforms in energy security, supply chain management, and workforce development are consolidating Thailand’s position as a stable, sustainable, and future-ready manufacturing hub.

Conclusion

Thailand’s BOI “Fast Pass” framework represents a meaningful strategic shift — from a purely incentive-driven model to an execution-focused approach that directly tackles key structural constraints. By streamlining regulatory processes and enhancing coordination among relevant authorities, Thailand is materially improving the ease of doing business for large-scale, high-value investments.

Through targeted reforms in energy access, land development, and workforce readiness, the Fast Pass system not only accelerates project delivery but also strengthens long-term operational certainty. These developments carry particular significance amid ongoing global supply chain realignment and elevated geopolitical risk.

In this environment, Thailand is emerging as a strategically positioned and increasingly compelling investment destination. Early engagement with the BOI — particularly regarding its Fast Pass pipeline and priority sectors — may offer investors a meaningful first-mover advantage as the country cements its role as a resilient, future-ready manufacturing hub in Southeast Asia.

Author: Panisa Suwanmatajarn, Managing Partner.

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