Tag: Foreign Business

on by

NBTC Issues AI Governance Guidelines for Telecom Licensees

Thailand’s National Broadcasting and Telecommunications Commission (NBTC) has issued new guidelines setting out its expectations for the responsible use of artificial intelligence (AI) by telecommunications licensees. Although the guidelines are not legally binding, they establish a comprehensive risk-based framework for AI governance and provide a clear indication of the regulatory standards that the NBTC expects telecom operators to adopt when deploying AI in the provision of telecommunications services.

The guidelines reflect the increasing regulatory focus on AI governance and complement existing legal obligations relating to cybersecurity, personal data protection, and telecommunications. They also align with broader national efforts to develop a comprehensive AI regulatory framework.

Scope of the Guidelines:

The guidelines apply to holders of telecommunications business licenses under Thailand’s telecommunications licensing regime, but only in relation to AI systems used to provide licensed telecommunications services.

Organizations that are not telecommunications licensees are not directly subject to the guidelines. Nevertheless, AI developers, technology vendors, cloud service providers, and outsourced service providers may be indirectly affected because telecommunications licensees are expected to exercise oversight over third-party AI solutions used in their operations. As a result, contractual obligations and vendor due diligence are likely to become increasingly important for suppliers serving the telecommunications sector.

The guidelines should be considered alongside existing legal requirements, including the Personal Data Protection Act, the Cybersecurity Act, the Computer Crime Act, and the NBTC Notification on the Protection of Telecommunications Service Users’ Rights in relation to personal data, privacy, and the freedom of telecommunications. They also complement the broader AI legislation currently under development by the Electronic Transactions Development Agency (ETDA).

Strengthening AI Governance:

A central feature of the guidelines is the expectation that AI governance should extend beyond technical implementation and become an organizational responsibility.

Telecommunications licensees are encouraged to establish governance structures at both the policy and operational levels, such as AI committees, working groups, or designated responsible officers. These governance bodies should oversee AI strategy, establish internal policies, supervise risk management, and define accountability throughout the AI lifecycle.

The guidelines also emphasize that responsibilities should be clearly assigned not only to internal personnel but also to third-party AI solution providers and outsourced service providers. Licensees are expected to ensure that contractual arrangements clearly define each party’s obligations regarding AI governance, risk management, and regulatory compliance.

A Principles-Based Approach to Responsible AI:

Rather than prescribing detailed technical requirements, the guidelines adopt a principles-based approach centered on six core expectations.

First, AI systems should comply with applicable laws, ethical principles, and internationally recognized standards. AI should respect privacy, human dignity, and fundamental rights, and organizations should consider implementing appropriate safeguards, including content filtering, to reduce the risk of generating harmful or unlawful outputs.

Second, AI systems should operate fairly. This includes using representative and reliable training data, assessing potential bias, and taking appropriate measures to mitigate discriminatory outcomes.

Third, cybersecurity and privacy protections should be integrated into AI systems. The guidelines encourage the adoption of internationally recognized security standards and recommend technical safeguards such as encryption, anonymization, and access controls to protect personal data and system integrity.

Fourth, organizations should promote transparency by maintaining documentation regarding AI design, development, and operation, while providing consumers with appropriate information about how AI systems influence decisions or recommendations.

Fifth, accountability should be clearly established throughout the organization. Internal policies should define responsibility for AI outcomes, while consumers should have accessible channels to submit inquiries or complaints regarding AI-enabled services.

Finally, AI systems should be reliable and robust. The guidelines recommend testing AI models to ensure that they produce accurate and consistent results, including under unexpected operating conditions.

Governance Throughout the AI Lifecycle:

The guidelines emphasize that AI governance should be integrated throughout the entire AI lifecycle rather than focusing solely on deployment.

Licensees are expected to conduct risk assessments before development begins, evaluate the capabilities and reliability of third-party AI providers, and maintain appropriate standards for data quality and traceability. Before deployment, AI systems should undergo testing for reliability, fairness, and operational performance.

Once AI systems are operational, organizations should continuously monitor performance, maintain appropriate human oversight, and periodically evaluate whether AI systems continue to operate as intended. The guidelines also address the retirement of AI systems, encouraging secure decommissioning processes that protect data and maintain appropriate records throughout the system’s lifecycle.

This lifecycle-based approach reflects the growing international trend toward continuous AI governance rather than one-time compliance assessments.

Consumer Transparency and Organizational Readiness:

Consumer protection is another significant feature of the guidelines.

Telecommunications licensees are encouraged to notify consumers when they are interacting with AI systems, such as chatbots or voicebots. Where AI-generated recommendations may influence consumer decisions, organizations should provide appropriate disclosures and allow consumers to request assistance from a human representative where appropriate. Effective feedback and complaint mechanisms should also be maintained.

Internally, the guidelines recognize that responsible AI governance requires organization-wide awareness. Licensees are therefore encouraged to provide AI-related training across all levels of the organization. Employees who use AI systems should understand the associated legal and operational risks, while technical personnel and external developers should receive training on organizational AI policies, ethical principles, and applicable regulatory requirements.

Practical Implications:

Although the guidelines do not create new legal obligations, they provide valuable insight into the NBTC’s regulatory expectations and are likely to influence future regulatory supervision and industry best practices.

Telecommunications licensees should consider reviewing their existing AI governance frameworks to determine whether governance responsibilities are clearly assigned and appropriately documented. Organizations should also evaluate AI risk management procedures, update contracts with AI vendors and outsourced service providers, assess consumer disclosure mechanisms, and ensure that staff receive appropriate AI governance training.

The guidelines may also have implications for corporate transactions involving telecommunications businesses. As AI becomes increasingly integrated into telecommunications operations, AI governance maturity, data governance practices, and vendor oversight may become important considerations during legal and regulatory due diligence.

Key Takeaways:

  • Telecommunications licensees should review their governance frameworks, contractual arrangements, AI risk management processes, consumer disclosure practices, and staff training programs to align with the NBTC’s expectations.
  • The NBTC’s AI guidelines establish a comprehensive risk-based governance framework for telecommunications licensees and provide a clear indication of the regulator’s expectations for responsible AI deployment.
  • Although nonbinding, the guidelines are likely to influence regulatory supervision and industry best practices within Thailand’s telecommunications sector.
  • AI governance is expected to extend throughout the entire AI lifecycle, encompassing organizational governance, risk management, vendor oversight, cybersecurity, consumer protection, and ongoing monitoring.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

Thailand Launches “Economic Cabinet Plus” Plan to Drive High-Growth and High-Income Status

The Thai government has launched a major initiative to work more closely with the private sector on economic policy. Through a new fast-track mechanism and a Joint Public-Private Consultative Committee, the government aims to process private-sector proposals more efficiently and convert business ideas into concrete projects.

What the Government Has Agreed To Do

The initiative’s central aim is to cut red tape and streamline slow-moving bureaucratic processes. The government has established a special fast-track channel that allows economic proposals from business leaders to be reviewed and approved without the delays typical of the traditional system. A newly formed joint public-private committee is then tasked with translating these ideas into implemented projects.

To carry out this plan, the government is driving the economy through four main engines, designed to work in tandem to deliver both short-term and long-term results:

  1. Attracting new investment through a future investment hub and a fast-track approvals initiative aimed at resolving bottlenecks and accelerating project sign-off. The focus is on positioning Thailand as a regional hub for AI, digital technology, and financial services, while advancing the green economy and next-generation automotive industries.
  2. Shifting tourism strategy away from visitor volume and toward high-value, quality tourism — including wellness tourism and medical tourism — while pursuing Free Trade Agreements with major markets such as the EU, the US, and the UK.
  3. Upgrading the national skills base by prioritizing STEM and AI education, and building a stronger ecosystem for startups and private-sector research.
  4. Reforming internal government processes by reducing bureaucratic red tape, expanding digital government and e-licensing services to curb corruption, and updating regulations so that government budgets flow into the economy more quickly.

Under these four engines, the government has identified seven target industries for long-term growth:

  1. High-quality agriculture and food
  2. Future automotive
  3. Smart electronics and digital technology
  4. Medicine and healthcare
  5. High-quality tourism
  6. Global and regional trade
  7. The creative economy

The Government’s Goals

Working in close coordination with the private sector, the government has set measurable targets. First, it aims to raise Thailand’s economic growth potential above 3% annually — a marked improvement on recent performance. Second, it wants to place Thailand among the world’s top 20 most competitive economies, positioning the country as a regional investment hub. The overarching goal of this 12-year plan is to elevate Thailand to “high-income country” status, raising average annual per-capita income to roughly $15,000, up from the current $8,000–$9,000.

What This Means for Investors

For both Thai and foreign investors, the plan offers meaningful advantages. The fast-track system is designed to reduce red tape and shorten approval timelines for licenses and permits. Investors in AI, green energy, digital technology, and financial services — along with the seven target industries — can expect additional support and a more favorable regulatory environment. The government’s 12-year roadmap is also intended to give investors greater confidence in Thailand’s long-term policy stability.

What This Means for Thai Citizens

For Thai citizens, the plan is intended to translate into tangible benefits. Growth in high-tech, financial, and advanced manufacturing industries is expected to create higher-skilled, better-paying jobs. Investment in STEM and AI training aims to build a more competitive workforce, while faster budget disbursement and integration into new investment supply chains should benefit small and medium-sized enterprises (SMEs). As the economy expands, the government intends to reinvest additional revenue into public transport, healthcare, and education.

Key Takeaways

  • A new fast-track mechanism is intended to accelerate the transition from private-sector proposals to government action, organized around four core economic engines.
  • Official targets include lifting the country’s economic growth potential above 3%, placing Thailand in the global top 20 for competitiveness by 2030, and raising average per-capita income to roughly $15,000 within 12 years.
  • Investors can expect reduced red tape, faster licensing through e-government initiatives, and targeted support across seven priority industries.

Thai citizens stand to benefit from STEM/AI training programs, stronger SME support, higher-paying jobs, and improved public infrastructure.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

Consumer and Platform Accountability: Increasing Scrutiny of Digital Intermediaries in Scam-Related Advertising

Recent litigation involving a major online platform in connection with alleged scam-related advertising has drawn renewed attention to the role of digital intermediaries in protecting consumers from online fraud. While the dispute itself remains subject to judicial determination, it highlights broader policy and regulatory questions regarding the responsibilities of digital platforms that facilitate advertising and online commercial activities.

Although Thailand has not yet adopted a comprehensive platform accountability framework specifically addressing scam-related advertisements, the issue aligns with wider regulatory efforts to combat technology-enabled fraud, strengthen consumer protection, and enhance trust in the digital economy. As online scams continue to generate substantial consumer losses, digital platforms may face increasing expectations from regulators, policymakers, and the public to take a more proactive role in preventing harm.

Existing Legal Framework:

Consumer Protection Law

The Consumer Protection Act B.E. 2522 (1979) serves as Thailand’s principal legislation governing unfair and misleading advertising practices. The Act prohibits advertisements that are false, exaggerated, misleading, or otherwise likely to cause consumer misunderstanding.

Traditionally, enforcement efforts have focused on advertisers themselves. However, as digital advertising ecosystems become increasingly complex, questions have emerged regarding whether platform operators that facilitate the dissemination of advertisements should assume greater responsibility for preventing fraudulent or deceptive content from reaching consumers.

While the Act does not currently establish explicit platform liability for scam-related advertisements, its consumer protection objectives may influence future regulatory approaches to digital platform governance.

Technology Crime Prevention Framework

Thailand has significantly expanded its legal framework for combating online fraud through the Emergency Decree on Measures for the Prevention and Suppression of Technology Crimes B.E. 2566 (2023), as amended.

The Emergency Decree reflects a broader policy shift toward preventive measures and imposes obligations on various stakeholders within the digital ecosystem to cooperate in addressing technology-related crimes. Although the current framework primarily focuses on financial institutions, telecommunications providers, and other relevant service providers, it demonstrates an increasing willingness by policymakers to require private-sector participants to implement measures aimed at reducing fraud risks.

This regulatory approach may provide insight into how future obligations for digital platforms could evolve.

Computer Crime Law

The Computer Crime Act B.E. 2550 (2007), as amended, establishes legal mechanisms for addressing unlawful online activities and removing illegal content from computer systems.

Although the Act was not specifically designed to regulate online advertising, it forms part of the broader legal framework governing intermediary conduct and online content management. The Act illustrates Thailand’s recognition that service providers play an important role in preventing and addressing harmful online activities.

As digital risks continue to evolve, policymakers may look to existing intermediary-related principles when considering future platform governance measures.

Emerging Platform Accountability Trends:

Recent developments suggest that regulators are increasingly focused not only on the perpetrators of online scams but also on the systems and mechanisms that enable fraudulent advertisements to reach consumers.

Several themes are likely to influence future policy discussions.

Enhanced Advertiser Verification

One potential area of reform involves stronger verification requirements for advertisers.

Regulators may increasingly expect platforms to implement robust due diligence procedures before allowing advertisements to be published, particularly in high-risk sectors such as financial services, investments, health products, and online commerce.

Possible measures may include:

  • Verification of advertiser identity;
  • Verification of business registration status;
  • Confirmation of regulatory licenses where applicable; and
  • Risk-based screening of advertising accounts.

Such requirements could reduce opportunities for anonymous or fraudulent actors to exploit digital advertising systems.

Proactive Monitoring and Detection

Another emerging trend involves the expectation that platforms implement systems capable of identifying potentially fraudulent activities before consumer harm occurs.

This may include:

  • Automated monitoring of advertising content;
  • Detection of suspicious advertising patterns;
  • Escalation procedures for high-risk advertisements; and
  • Internal fraud-prevention mechanisms supported by technology and human review.

Although such obligations may increase compliance costs, regulators may increasingly view proactive monitoring as a necessary component of responsible platform governance.

Notice-and-Takedown Mechanisms

Future regulatory initiatives may place greater emphasis on the speed and effectiveness of platform responses to scam-related content.

Platforms may be expected to maintain clear procedures for:

  • Receiving consumer complaints;
  • Reviewing reports of fraudulent advertisements;
  • Removing harmful content within reasonable timeframes; and
  • Preserving evidence for law enforcement and regulatory investigations.

Effective notice-and-takedown systems are increasingly regarded as a key safeguard in digital marketplaces.

Transparency and Accountability Measures

Policymakers may also consider imposing enhanced transparency requirements on digital platforms.

Potential measures could include:

  • Disclosure of advertiser information;
  • Publication of platform enforcement policies;
  • Transparency reporting regarding fraudulent advertisements; and
  • Cooperation and reporting obligations involving regulatory authorities.

Such measures seek to improve accountability while strengthening consumer confidence in online transactions.

Potential Regulatory Developments:

At present, Thailand has not enacted legislation imposing comprehensive liability on digital platforms for scam-related advertisements. Nevertheless, several factors suggest that further regulatory developments remain possible.

First, technology-enabled fraud continues to be a significant public policy concern. Second, regulators increasingly favor preventive approaches that require cooperation from private-sector participants. Third, digital platforms occupy a central role in the dissemination of commercial information and consumer engagement.

As a result, future initiatives could emerge through:

  • Amendments to consumer protection legislations;
  • Sector-specific digital platform regulations;
  • Additional anti-fraud compliance requirements;
  • Regulatory guidelines issued by relevant authorities; or
  • Multi-agency cooperation frameworks addressing online fraud.

Businesses operating digital platforms should therefore closely monitor regulatory developments and assess whether existing governance frameworks remain sufficient in light of evolving expectations.

Implications for Platform Operators:

Even in the absence of immediate legislative reform, platform operators may benefit from reviewing their existing compliance and risk-management practices.

Areas for consideration include:

  • Advertiser onboarding procedures;
  • Fraud detection and monitoring capabilities;
  • Internal complaint management systems;
  • Content moderation policies;
  • Record retention practices; and
  • Cooperation protocols with regulators and law enforcement authorities.

Organizations that adopt robust governance measures at an early stage may be better positioned to manage regulatory risk and maintain consumer trust as expectations continue to evolve.

Key Takeaways:

  • Recent litigation involving a major online platform has intensified discussion regarding the role of digital intermediaries in preventing scam-related advertising.
  • Thailand currently does not impose comprehensive statutory liability on digital platforms for fraudulent advertisements, but regulatory expectations are evolving.
  • Existing laws, including the Consumer Protection Act, the Emergency Decree on Measures for the Prevention and Suppression of Technology Crimes, and the Computer Crime Act, demonstrate increasing policy emphasis on consumer protection and fraud prevention.
  • Future regulatory initiatives may focus on advertiser verification, proactive monitoring, notice-and-takedown procedures, and transparency obligations.

Digital platform operators should proactively assess their governance and compliance frameworks in anticipation of increasing regulatory scrutiny and consumer protection expectations.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

NBTC’s Third Broadcasting and Television Master Plan (2026–2030): Expanded Oversight of OTT Platforms and the Future of Digital Broadcasting

Introduction:

Thailand’s National Broadcasting and Telecommunications Commission (NBTC) is currently conducting public consultations on the Draft Third Broadcasting and Television Master Plan (2026–2030), which is intended to serve as the principal policy framework for the broadcasting sector over the next five years.

The draft plan reflects the NBTC’s recognition that the media landscape has undergone significant transformation as audiences increasingly consume content through online platforms and streaming services rather than traditional broadcasting channels. In response, the NBTC is proposing a broader regulatory approach that extends beyond conventional television and radio operators to encompass digital content ecosystems, online media platforms, and emerging forms of content distribution.

The proposed framework also addresses growing concerns regarding misinformation, the competitiveness of domestic digital platforms, and the future of the digital television sector as existing licenses approach expiry.

Greater Focus on OTT and Online Media Platforms:

A key feature of the draft plan is the NBTC’s intention to strengthen oversight of over-the-top (OTT) services and online media platforms.

The traditional broadcasting regulatory framework was designed primarily for licensed television and radio operators. However, the rapid growth of streaming platforms, social media services, and other online content providers has significantly altered viewing behavior and challenged the effectiveness of existing regulatory models.

The draft plan therefore contemplates the development of regulatory mechanisms appropriate for the digital environment, including measures aimed at enhancing accountability and governance of online content distribution platforms. While the specific regulatory tools remain under consideration, the proposal signals the NBTC’s intention to play a more active role in overseeing digital media services that reach Thai audiences.

This policy direction reflects a broader recognition that online platforms have become an integral part of the communications ecosystem and increasingly influence public discourse, information consumption, and media competition.

Measures to Combat Fake News and Harmful Content:

The draft plan identifies misinformation, disinformation, and content that may create social division or public disorder as important regulatory concerns.

The NBTC proposes closer cooperation with relevant government agencies, media organizations, and digital platform operators to strengthen mechanisms for monitoring and addressing false or misleading information disseminated through broadcasting and online channels.

Particular attention is expected to be given to content that may affect public safety, national security, social harmony, or public confidence in state institutions. The draft plan also contemplates the development of systems that promote responsible media practices and improve public awareness regarding information verification.

Although detailed implementation measures have not yet been announced, platform operators and content providers should anticipate increased regulatory attention to content governance and compliance frameworks in the coming years.

Promotion of Domestic Digital Platforms and Local Content:

Another important objective of the draft plan is the promotion of domestic digital platforms and the strengthening of Thailand’s content industry.

The NBTC has expressed support for initiatives that enhance the competitiveness of local media operators and encourage the development of platforms capable of serving Thai audiences while promoting domestic content creation.

The draft plan also seeks to encourage innovation in broadcasting technologies and digital content distribution. Such initiatives are intended to support sustainable growth within the media sector and reduce structural disadvantages faced by local operators in competing with large international digital platforms.

This policy direction aligns with broader national objectives relating to digital economy development and technological self-reliance.

Preparing for the Post-2029 Digital Television Landscape:

The draft plan also addresses the future of the digital television industry as existing digital television licenses are expected to expire around 2029.

Since the transition to digital broadcasting, television operators have faced substantial economic pressures arising from changing consumer behavior, fragmentation of audiences, and increasing competition from online media services. These developments have raised questions regarding the long-term sustainability of the current broadcasting model.

In response, the NBTC intends to develop a roadmap for the future of digital television. The roadmap is expected to examine the role of terrestrial broadcasting in an increasingly digital environment, potential adjustments to licensing frameworks, spectrum management strategies, and measures to support industry sustainability.

The outcome of these discussions is likely to influence the structure of Thailand’s broadcasting sector for years to come and may have significant implications for broadcasters, investors, content producers, and telecommunications operators.

Implications for Businesses:

The draft master plan demonstrates a regulatory shift towards a more integrated approach to media governance, where distinctions between traditional broadcasting services and online content platforms are becoming less pronounced.

Businesses that may be affected by future policy developments include:

  • OTT and streaming service providers;
  • social media and content-sharing platforms;
  • broadcasters and television operators;
  • telecommunications service providers;
  • digital advertising businesses; and
  • content creators and media companies.

Although the draft plan does not itself create immediate legal obligations, it provides a clear indication of the NBTC’s regulatory priorities and may serve as the foundation for future regulations, licensing requirements, and policy initiatives affecting the digital media sector.

Stakeholders should therefore monitor the consultation process and forthcoming regulatory developments closely.

Outlook:

The Draft Third Broadcasting and Television Master Plan (2026–2030) reflects the NBTC’s effort to modernize the regulatory framework governing Thailand’s broadcasting and media sectors in response to technological change and evolving consumer behavior.

By focusing on OTT regulation, combating misinformation, promoting domestic digital platforms, and preparing for the expiry of digital television licenses, the NBTC is signaling a broader and more proactive approach to media regulation in the digital era.

While many of the proposed measures remain at the policy stage, the draft plan provides important insight into the direction of future regulatory developments and the issues that are likely to shape Thailand’s communications and media landscape over the coming years.

Key Takeaways:

  • The NBTC is consulting on the Draft Third Broadcasting and Television Master Plan (2026–2030), which will guide broadcasting policy over the next five years.
  • Regulatory attention is increasingly shifting towards OTT services and online media platforms as digital content consumption continues to grow.
  • The draft plan proposes stronger measures to address fake news, disinformation, and other forms of harmful online content.
  • The NBTC seeks to promote domestic digital platforms and strengthen the competitiveness of Thailand’s content industry.
  • A roadmap is being developed to address the future of digital television ahead of the expected expiry of digital TV licenses around 2029.

Although no immediate legal obligations arise from the draft plan, businesses should monitor future regulatory initiatives that may affect platform governance, content regulation, and broadcasting operations.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

Partnerships and Limited Companies: Enhanced Measures to Prevent Nominee Arrangements Involving Foreigners

The Department of Business Development (DBD) has identified more than 75,000 companies operating in Thailand with foreign shareholders holding less than 50 percent of shares while engaging in restricted businesses under the schedules of the Foreign Business Act B.E. 2542 (1999) (“FBA”). Such structures may indicate the use of Thai nationals as nominees to conceal foreign ownership or control.

To strengthen the prevention of these arrangements, the DBD proposes the Draft Central Partnership and Company Registration Office Order No. .. / 2569 on Criteria and Procedures for Registration of Amendments to Include a Foreigner as a Partner of a Partnership or as an Authorized Signatory of a Limited Company (the “Draft Order”).

The Draft Order aims to prevent Thai nationals from providing assistance, support, or joint participation in business operations with foreign investors in a nominee capacity, which may constitute an offense under section 36 of the FBA.

Key Provisions of the Draft Order:

The Draft Order introduces mandatory in-person verification procedures for specific post-incorporation amendments to registered partnerships and limited companies, supplementing existing controls (such as three-month bank statement requirements for initial registrations involving foreign elements).

1.  Amendments to Partners of Registered Partnerships: For amendments to a registered partnership that originally had all Thai-national partners or previously had foreign partners contributing 50 percent or more of the capital, where the proposed change results in foreign partners collectively holding less than 50 percent of the capital, the Registrar requires:

      •  All existing partners and incoming Thai-national partners to appear in person before the Registrar.

      •  Presentation of valid national identification cards or equivalent photographic identification documents (unexpired).

      •  Recording of formal sworn statements confirming relevant details and denying nominee conduct.

2.  Amendments to Limited Companies: The Draft Order applies to limited companies where all existing authorized directors (with the power to bind the company) are Thai nationals. If an amendment seeks to appoint new directors, change the number or names of authorized directors, or otherwise result in a foreigner becoming an authorized director or co-signatory with binding authority, the Registrar requires:

      •  All existing directors and incoming Thai-national directors to appear in person.

      •  Presentation of valid identification as above.

      •  Recording of formal sworn statements affirming genuine participation and denying nominee arrangements.

3.  Exceptions to the Procedure:
In cases where full compliance is not feasible, the registration application may be accepted upon demonstration of reasonable grounds and receipt of written approval from designated senior officials, including the Head of the Business Registration and Trade Facilitation Group, the Director of the Central Business Registration Division, the Director of the Digital Juristic Person Registration System Promotion and Development Division, or the Director of a relevant Department of Business Development District Office.

Public Consultation and Expected Implementation:

The Draft Order is currently undergoing public consultation, commencing on 29 February 2026 and concluding on 13 March 2026. Following the consultation, submitted feedback will be reviewed, potential revisions made, and the order advanced toward finalization and promulgation. If adopted in its current or a similar form, implementation is tentatively anticipated around early April 2026 or shortly thereafter, subject to official confirmation.

Businesses and Individuals Potentially Affected:

The Draft Order may impact:

  • Limited companies and registered partnerships in Thailand.
  • Thai-national directors, partners, and incoming participants in relevant amendments.
  • Foreign investors or directors seeking involvement through shareholding below 50 percent or signatory authority.
  • Legal practitioners, corporate service providers, and other parties facilitating business registrations.
  • Entities with foreign investment or managerial involvement, particularly in restricted sectors, should review their structures and monitor developments to ensure future compliance.

Conclusion:

The Draft Order represents a targeted extension of the DBD’s intensified efforts to enforce foreign business restrictions and combat nominee practices. By requiring direct verification and sworn declarations from Thai participants. It aims to promote greater transparency and deter circumvention of the FBA. This measure complements—not replaces—prior registration safeguards and aligns with broader regulatory initiatives against illicit nominee structures observed since early 2026.

Stakeholders are advised to consult and seek professional legal advice to prepare for potential requirements once the Draft Order is finalized.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

Updated Regulation on Official Secrets: Modernization, Electronic Security Measures, and Comparison with International Standards

On 30 December 2025, the Thai Cabinet approved in principle the draft Regulation on the Protection of Official Secrets (No. ..) B.E. …., as proposed by the Office of the Permanent Secretary to the Prime Minister. This revision updates the framework established in B.E. 2544 (2001), primarily to address the increasing reliance on electronic systems in government operations and resolve limitations in handling classified information digitally.

Background and Rationale:

The original regulation, enacted pursuant to Section 16 of the Official Information Act, B.E. 2540 (1997), mandated measures to prevent leakage of official secrets. It detailed procedures for classification, copying, translation, transfer, transmission, disclosure, destruction, storage, backup, and security, but focused predominantly on paper-based documents.

With the widespread adoption of electronic systems, agencies faced operational delays when handling classified information, often reverting to paper methods for compliance. This practice conflicted with the Prime Minister’s Office Regulation on Administrative Correspondence (No. 4), B.E. 2564 (2021), which promotes electronic administration.

The need for reform was identified as early as the Official Information Board No. 2/2554 meeting in March 2011, leading to the formation of a sub-committee. The revised draft, endorsed by the Board in its no. 2/2568 meeting on 28 October 2025, was subsequently submitted to the Cabinet.

Key Amendments: Electronic Classified Information

The primary enhancement is the introduction of Chapter 5: Electronic Classified Information, comprising 26 new provisions (Sections 50/1 to 50/26). These establish comprehensive guidelines for digital management of classified data, covering:

•  Classification and marking of electronic documents.

•  Procedures for creation, copying, translation, transfer, transmission, receipt, and disclosure via digital channels.

•  Secure storage, backup, and recovery to mitigate loss or unauthorised destruction.

•  Cybersecurity measures, including encryption, access controls, and system auditing.

•  Protocols for secure destruction of electronic classified information when no longer needed.

These provisions aim to facilitate efficient inter-agency coordination and public service delivery while preserving confidentiality.

Expected Benefits:

By providing clear protocols for electronic transmission, the regulation enhances administrative speed and aligns secrecy practices with modern information technology. It supports digital transformation in public administration without compromising national security or obligations under the Official Information Act, B.E. 2540 (1997).

Next Steps:

The Cabinet has directed submission of the draft to the Committee for the Scrutiny of Draft Legislation and Subordinate Legislation Proposed to the Cabinet. This review will incorporate observations from entities such as the Office of the Public Sector Development Commission, the Office of the Council of State, the Digital Government Development Agency, the National Economic and Social Development Council, and the National Security Council. Formal promulgation will follow upon completion.

Comparison with International Standards:

Thailand’s revisions demonstrate strong alignment with global best practices in electronic handling of classified information, which universally emphasize encryption, access controls, auditing, and secure storage.

•  United States: Executive Order 13526 and NIST SP 800-53 Revision 5 offer detailed, risk-based controls across multiple families (e.g., Access Control, System and Communications Protection). Thailand’s provisions mirror these in core areas but are less granular.

•  European Union: Council Decision 2013/488/EU requires approved cryptography for higher classifications and comprehensive information assurance. Thailand parallels this in transmission and storage requirements.

•  United Kingdom: The Official Secrets Act 1989 (as amended) and related policies incorporate encryption and secure systems, with recent enhancements under the National Security Act 2023 addressing contemporary threats.

•  ISO/IEC 27001: This standard mandates risk-based information classification and controls for transfer and protection. Thailand’s government-specific rules complement this approach.

Similarities include mandates for encrypted transmission, restricted access, secure storage, and audited destruction. Differences lie in depth: international frameworks like NIST provide extensive, customizable controls and certification requirements, whereas Thailand’s update remains procedurally focused on administrative adaptation.

Overall, this reform represents a commendable advancement toward international convergence, bolstering Thailand’s digital governance while upholding robust confidentiality safeguards. Further enhancements could involve adopting more detailed risk-based mechanisms and independent certification processes observed in mature systems.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

Progress in Thai–U.S. Trade Negotiations

On 12 December 2025, Thailand’s Minister of Commerce announced that the United States had conveyed a positive signal regarding the advancement of bilateral trade discussions. Washington indicated its intention to request the United States Trade Representative (USTR) to commence technical-level negotiations on tariffs and trade matters with Thailand.

This announcement follows intensified high-level engagement between both governments. In recent discussions, the U.S. President identified trade as a principal priority, committing to accelerate negotiations and reaffirm previous undertakings. The Department of Trade Negotiations within Thailand’s Ministry of Commerce has confirmed that technical-level discussions between Thailand and the United States are currently underway, with the 19% tariff rate on Thai goods remaining in effect. However, the resumption of technical-level dialogue indicates that future adjustments may be possible, underscoring the importance for businesses to remain vigilant and prepared.

Furthermore, the Thai Minister of Commerce reported that during her meeting with the U.S.–ASEAN Business Council (USABC), American companies and USABC members consistently advocated for both governments to expedite trade negotiations to unlock additional commercial and investment opportunities. Accelerated progress would benefit U.S. companies operating in Thailand, Thai exporters, and American consumers by facilitating access to high-quality products at competitive prices. This is particularly significant for sectors where the United States maintains import dependency, including Thai jasmine rice and other agricultural commodities, as well as broader manufacturing and supply-chain operations connected to Thailand.

The development has been characterized as an encouraging indication that the U.S. administration shares Thailand’s commitment to strengthening economic relations through a stable and predictable trade and taxation framework, notwithstanding broader geopolitical considerations. According to the Minister, such a framework would support sustainable growth in bilateral trade and investment while providing enhanced certainty for cross-border business planning.

Implications for Investment Structuring and Risk Management

The renewed trade engagement between Thailand and the United States necessitates a reassessment of existing investment structures and contractual arrangements. Export-oriented enterprises and operations integrated into U.S.-linked supply chains should evaluate corporate structures, transfer pricing mechanisms, and long-term commercial agreements to ensure continued operational efficiency under both the current tariff regime and potential future modifications. Strategic legal and tax planning can assist investors in mitigating compliance and cost-related risks while maintaining flexibility to capitalize on more favorable trade conditions as negotiations advance.

Conclusion

These developments represent a favorable outlook for investors and businesses with exposure to Thai–U.S. trade relations. Renewed momentum in bilateral negotiations reinforces confidence in Thailand as a strategic trade and investment destination while emphasizing the critical importance of proactive legal and regulatory planning. Investors, importers, exporters, and multinational corporations are advised to monitor these negotiations closely, as forthcoming developments regarding tariffs, trade regulations, and approval processes may directly impact investment structures, operational costs, and market access opportunities.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

Quick Big Win Program: Strengthening Thai SMEs Through Integrated Financial and Tax Measures

The Cabinet has approved a comprehensive policy package under the “Quick Big Win” Program designed to strengthen small and medium-sized enterprises (SMEs), which form a cornerstone of Thailand’s national economy. With an allocated budget of THB 21.75 billion, the program delivers immediate and measurable economic outcomes through enhanced access to financing, reduced financial burdens, and improved SME competitiveness.

The program is implemented in coordination with relevant government agencies and state-owned financial institutions to ensure efficient and timely execution of all measures.

Policy Rationale

The policy framework provides Thai SMEs with essential support to facilitate economic recovery and sustain their vital role in driving production, employment, and investment. The program addresses critical economic challenges, including:

  • Escalating operational costs
  • Intensified competition from foreign businesses
  • Ongoing liquidity constraints affecting SME operations

Key Program Components

I. Financial Measures: Strengthening SME Liquidity

  1. SMEs Quick Big Win Credit Guarantee Program

Implemented by the Thai Credit Guarantee Corporation (TCG) with a budget of THB 10.5 billion, this program enables SMEs to access timely financing from financial institutions at competitive interest rates. The program minimizes additional fees beyond standard guarantee charges, thereby reducing both direct and indirect burdens for SMEs and participating financial institutions.

The program comprises three distinct components:

Credit Guarantee Program for General SMEs (SMEs Go Big)
Provides credit guarantees to general SME operators, facilitating access to adequate financing from financial institutions to support business operations and enhance lender confidence.

Credit Guarantee Program for Micro SMEs (SMEs Smart Win)
Offers tailored credit guarantees for micro-SMEs, enabling small-scale entrepreneurs to obtain formal funding with reduced barriers and improved financial inclusion.

Credit Guarantee Program for Contractors and Procurement-Related SMEs (SMEs Quick LG)
Supports SMEs engaged in construction, procurement, or contracting activities with government agencies, state-owned enterprises, and private sector entities through credit guarantees for Letter of Guarantee (LG)-based financing.

  1. Additional Financial Support Programs

Low-Interest Business Revival Loans by Government Savings Bank (GSB)
This initiative supports the revitalization of Thai businesses under the “Reinvent Thailand” framework, with eligibility criteria and loan conditions established in consultation with the Thai Bankers’ Association, the Thai Chamber of Commerce, and the Federation of Thai Industries.

Sustainable Thai Credit Program (Phase 3) and SME Thai Chaiyo Loan by Bank for Agriculture and Agricultural Cooperatives (BAAC)
These programs provide targeted financial support to SMEs while promoting sustainable business practices.

Export Market Expansion Support by EXIM Bank
This program assists Thai SMEs in expanding into international markets without requiring government budget compensation.

II. Tax Measures: Promoting Fair Competition

1.    Revenue Department Initiatives

      e-Tax Project

Promotes SME adoption of electronic tax systems through support from larger corporate partners. The Revenue Department provides   

tax incentives, expedited VAT refunds, and compliance certification for eligible SMEs.

Fast Track Tax Refunds

Streamlines and accelerates corporate income tax refunds for low-risk taxpayers through a centralized Fast Track system utilizing   

PromptPay transfers.

2.   Customs Department Initiative

De Minimis Value (DMV) Adjustment
Effective 1 January 2026, import duties will be imposed on all goods purchased through online platforms from the first baht. This measure ensures a level playing field and enhances the competitiveness of domestic businesses.

III. Additional Support Measures

PromptBiz for Government Procurement
Connects government procurement and payment data with financial institutions, enabling SME contractors to access secure and expedited financing through verified contract and payment information.

SME Incentives in Public Procurement
Certified SMEs with annual revenue up to THB 500 million and e-Tax compliance receive additional scoring advantages in government contract evaluations, promoting equitable access to procurement opportunities and encouraging tax compliance.

Thai E-Commerce Platform Development
To reduce reliance on foreign platforms with high transaction fees, the government plans to establish a domestic e-commerce platform. This initiative will empower SMEs and local entrepreneurs, including agricultural producers, to conduct digital trade efficiently and contribute to national economic growth.

Program Benefits

The Quick Big Win Program delivers three primary benefits:

  • Enhanced Liquidity for SMEs Across Key Segments – Improved access to working capital and operational funding
  • Improved Competitiveness and Operational Efficiency – Reduced costs and streamlined administrative processes
  • Expanded Opportunities and Access to Funding – Broader participation in government procurement and export markets

Current Program Status

Following the dissolution of Parliament, the Quick Big Win Program remains fully operational. As the program received Cabinet approval on 2 December 2025, its implementation continues under the authority of the relevant government agencies and state-owned financial institutions in accordance with Cabinet resolutions.

Conclusion

The Quick Big Win Program represents a comprehensive governmental approach to strengthening Thai SMEs amid persistent economic challenges. By integrating credit guarantees, low-interest financing, tax facilitation, and fair-trade measures, the program directly addresses liquidity constraints while building long-term competitive capacity. Coordinated implementation among government agencies and state financial institutions ensures effective and timely delivery of support. These integrated measures expand access to funding, promote fair competition, and encourage digital transformation and sustainable business practices. The program reinforces the critical role of SMEs in sustaining production, employment, and investment, thereby contributing to Thailand’s economic recovery and long-term sustainable growth.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

EEC: Consolidated Draft Notification on Private and Public-Private Investment

The Eastern Economic Corridor Office (EECO) has released for public hearing a comprehensive Draft Notification of the Eastern Economic Corridor Policy Committee titled “Criteria, Procedures and Conditions for Joint Investment with the Private Sector or for Allowing the Private Sector to be the Investor B.E. .…” (“Notification”).

Upon final promulgation, this single new Notification will repeal and replace all seven earlier versions issued between 2017 and 2020, thereby establishing a modern, unified and fully consolidated regulatory framework for every public-private partnership (PPP) and pure private-investment project in the Eastern Economic Corridor (EEC).

Current Challenges the Draft Seeks to Resolve:

The existing regime has suffered from:

  • Regulatory fragmentation caused by seven separate notifications and amendments over eight years, creating legal uncertainty and compliance complexity.
  • Excessive and unpredictable approval timelines due to overlapping reviews by multiple ministries and agencies.
  •  Inconsistent application of transparency rules, risk-allocation principles, and anti-corruption safeguards across projects.
  • Ambiguous or outdated provisions on non-competitive selection, contract amendments, post-contract supervision and arrangements after concession expiry.
  • Insufficient mandatory integration of private-sector consultation results and continuing public disclosure obligations.

How the New Draft Will Help:

The consolidated Notification introduces a clearer, faster, and more robust system:

1.  One single rulebook aligned with the Public-Private Partnership Act B.E. 2562 (2019) and international best practice.

2.  Strict timelines: 15 days for most completeness checks and agency comments; 30 days for Attorney-General review of contracts and amendments.

3.  Mandatory independent committees appointed by the EEC Policy Committee:

  • Selection Committee during procurement.
  • Supervisory Committee throughout the operational phase.

4.  Enhanced transparency and anti-corruption measures:

  • Compulsory private-sector hearing before finalizing feasibility studies and tender documents.
  • Publication of contract summaries and selection methodology within 30 days of signing.
  • Six-monthly public progress reports.
  • Automatic reporting to the National Anti-Corruption Commission (NACC) and State Audit Office.

5.  Explicit value-for-money and risk-allocation requirements in every feasibility study.

6.  Tiered contract-amendment procedure (minor → material → affecting Cabinet-approved principles) with corresponding approval levels.

7.  Obligation, at least five years before expiry, to prepare and obtain approval for a post-concession strategy (re-tender, state takeover, or extension).

8.  Competitive bidding as the unequivocal default; any non-bidding method requires detailed justification and prior Policy Committee approval.

Core Requirements and Procedural Stages:

1.  Project Proposal and Approval

  • Preliminary outline submitted to the EEC Policy Committee.
  • Full feasibility study (technical, financial, economic, legal, environmental, and risk analysis) prepared by qualified Thai/international consultants.
  • Circulation for 15-day comments from relevant ministries and agencies.
  • Final “Project Principles” submitted for Policy Committee approval (and Cabinet where budget or borrowing is required).

2.  Private Investor Selection

  • Invitation-to-tender documents, TOR, and draft contract prepared and approved by the Selection Committee.
  • Competitive bidding mandatory unless exceptional non-bidding approval is granted.
  • Winning investor must incorporate a new Thai-registered project company as the contracting entity.

3.  Supervision and Monitoring

  • Supervisory Committee appointed upon contract signature; meets quarterly and reports to EECO every three months with full information-request powers.

4.  Transparency, Consultation and Reporting

  • Mandatory private-sector hearing and incorporation of results into studies and tender documents.
  • Ongoing public disclosure throughout the project lifecycle.

Who Will Benefit:

  • Private investors and financial institutions: greater legal certainty, shorter and more predictable timelines, clearer amendment rules.
  • Sponsoring government agencies: single consolidated procedure, reduced duplication, stronger governance tools.
  • The general public and civil society: systematic consultation rights and continuous access to project information.
  • The EEC region overall: accelerated delivery of high-quality infrastructure and industrial projects with lower execution and reputational risk.

Preparations Required:

Government agencies planning EEC projects should now:

  • Reformat existing project pipelines to the new documentation standards and timelines.
  • Allocate budget for qualified Thai and international consultants (feasibility, financial modelling, tender documentation).
  • Build internal capacity for mandatory private-sector hearings and ongoing disclosure obligations.
  • Train staff on Selection Committee and Supervisory Committee procedures.

Private investors and consortiums should:

  • Monitor the final text after the public hearing process.
  • Prepare bidding and financing structures for the mandatory new Thai project-company requirement.
  • Strengthen compliance systems for integrity pacts and enhanced beneficial-ownership disclosure.

The draft is currently open for public hearing. Following the incorporation of stakeholder comments and publication in the Government Gazette, it will become the exclusive governing regulation for all future EEC investment projects, delivering a markedly more transparent, efficient, and investor-friendly environment for Thailand’s flagship economic corridor.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles

on by

U.S. Expands Tariff Exemptions on Key Agricultural Products: Implications for Global Trade

On 14 November 2025, the U.S. government issued an executive order entitled “Modifying the Scope of the Reciprocal Tariff with Respect to Certain Agricultural Products” (the “Executive Order“), which updates and expands the exemptions previously provided under the reciprocal tariff regime established on 2 April 2025.

The issuance of this Executive Order follows mounting political pressure arising from nationwide increases in consumer prices for supermarket goods. Over the past year, distributors have raised prices on beef, coffee, chocolate, and other common food products, primarily attributable to existing tariff measures.

On 17 November 2025, a White House spokesperson reiterated the U.S. government’s commitment to its tariff policy, emphasizing that it has generated trillions of dollars in investment and employment within the United States and facilitated unprecedented trade agreements that have benefited U.S. workers, industries, and farmers.

Exempted Products

The Executive Order introduces new exemptions covering a wide range of agricultural products—particularly items that the United States either cannot produce domestically or cannot produce in sufficient quantities. These include bananas, coffee, tomatoes, avocados, coconuts, oranges, pineapples, black tea, green tea, and spices such as cinnamon and nutmeg.

Although the tariff relief is intended to ease pressures on retail food prices, experts caution that global supply constraints may continue to drive costs upward. Coffee and beef remain particularly vulnerable given tight global supply conditions and the cumulative impact of the existing tariff framework.

Analysis of Key Exempted Products

Beef: The exemption for beef follows months of sharp price increases, partly driven by prior tariff policies. A severe supply squeeze—exacerbated by high tariffs on major suppliers and historically low U.S. cattle inventories—has pushed supermarket beef prices up by 12–18%.

Coffee: Coffee has emerged as one of the most visible examples of the unintended effects of tariff policy. The 50% tariff on Brazilian coffee, one of the United States’ top three suppliers, has significantly raised costs throughout the supply chain. As the U.S. does not cultivate its own coffee beans, businesses have had limited options to mitigate these cost increases.

Cocoa: Cocoa prices have faced similar upward pressure. While futures prices have softened slightly, they remain more than double pre-pandemic levels (approximately USD 5,300 per metric ton), driven by tariff measures and poor harvests in Côte d’Ivoire and Ghana.

Stakeholders Affected by the Modified Reciprocal Tariffs

The Executive Order modifying the scope of reciprocal tariffs on key agricultural products affects multiple stakeholders across the global supply chain. The primary groups include:

1. Importers, Distributors, and Retailers

  • U.S. businesses importing and distributing beef, coffee, cocoa, and other exempted products will experience changes in cost structures due to revised tariffs.
  • Retailers will benefit from reduced costs, potentially moderating consumer prices; however, global supply constraints may continue to impact pricing.

2. Foreign Exporters and Producers

  • Exporters, including Thai agricultural and food companies, will gain new market opportunities under the revised exemptions.
  • Producers in key exporting countries (e.g., Brazil for coffee, Côte d’Ivoire and Ghana for cocoa) will need to adjust production, harvesting, and logistics to meet changing U.S. demand.

3. Investors and Policy Makers

  • Investors in agricultural commodities and related industries may adjust their strategies in response to tariff changes and market signals.
  • Trade regulators and government agencies will oversee compliance with the modified tariff framework to ensure proper implementation and facilitate smooth trade flows.

Conclusion

The Executive Order modifying reciprocal tariffs on key agricultural products represents a significant development for international trade and market dynamics. By expanding exemptions for products such as beef, coffee, cocoa, and various fruits and spices, the policy aims to alleviate retail food price pressures while responding to political and economic concerns domestically. Although the relief provides opportunities for exporters—particularly within Thailand’s agricultural and food sectors—global supply constraints and market volatility will continue to impact prices. Stakeholders across the supply chain, including importers, distributors, exporters, producers, investors, and policy makers, must monitor regulatory updates closely, adjust strategies accordingly, and ensure compliance to capitalize on emerging opportunities under the revised tariff framework.

Author: Panisa Suwanmatajarn, Managing Partner.

Other Articles