Tag: Information Technology

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Thailand Launches THIM App to Streamline Arrivals for Foreign Travelers

Thailand’s Immigration Bureau is rolling out a new mobile application — THIM (Thailand Immigration Mobile Application) — that allows foreign nationals to register their arrival details prior to boarding their flight, with the aim of facilitating immigration procedures for entering and staying in Thailand.

Key Features

THIM offers a faster, more user-friendly alternative for travelers to submit arrival information. The registration process can typically be completed in under three minutes. The platform also supports group submissions, enabling information for up to 10 travelers to be entered and processed simultaneously — a feature that significantly reduces administrative burden for tour groups and families. Compared to the existing web-based system, which is often slower and less intuitive, THIM provides a considerably more convenient experience for inbound travelers.

What’s Next: THIM as a Super Application

Looking ahead, THIM is expected to evolve into a comprehensive “Super Application” serving all categories of foreign nationals in Thailand — including short-term visitors, long-term residents, and permanent residents. The platform will function as a one-stop service for immigration-related matters, enabling users to request official immigration documents, submit applications along with supporting materials, and communicate directly with immigration officers online. This digital-first approach is intended to reduce the need for in-person visits to Immigration Bureau offices.

Additional planned features include an appointment scheduling system to help minimize travel time and waiting periods, as well as an emergency assistance function that will allow registered users to contact the Tourist Police through the application around the clock, 24 hours a day, seven days a week.

Language Support

During the initial launch phase, THIM supports four languages: English, Russian, Japanese, and Chinese, reflecting Thailand’s largest inbound visitor demographics. Future updates are expected to extend language support to at least 15 additional languages to better accommodate travelers from a broader range of countries.

Availability and Current Status

THIM is currently available for download on both iOS and Android devices. At present, users can access the Thailand Digital Arrival Card (TDAC) registration system through the application. Additional features and services will be introduced in subsequent updates, with a full platform launch anticipated in August 2026.

Key Takeaways

THIM is available now on iOS and Android in a trial phase, with a full launch expected in August 2026.

Thailand’s Immigration Bureau is introducing THIM, a mobile application enabling foreign nationals to register arrival details before their flight.

Registration takes under three minutes, with support for group submissions of up to 10 travelers simultaneously.

Future plans include expanding THIM into a Super Application, incorporating document requests, visa applications, officer appointments, and 24/7 Tourist Police access.

The application currently supports four languages: English, Russian, Japanese, and Chinese.

Author: Panisa Suwanmatajarn, Managing Partner.

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Consumer and Platform Accountability: Increasing Scrutiny of Digital Intermediaries in Scam-Related Advertising

Recent litigation involving a major online platform in connection with alleged scam-related advertising has drawn renewed attention to the role of digital intermediaries in protecting consumers from online fraud. While the dispute itself remains subject to judicial determination, it highlights broader policy and regulatory questions regarding the responsibilities of digital platforms that facilitate advertising and online commercial activities.

Although Thailand has not yet adopted a comprehensive platform accountability framework specifically addressing scam-related advertisements, the issue aligns with wider regulatory efforts to combat technology-enabled fraud, strengthen consumer protection, and enhance trust in the digital economy. As online scams continue to generate substantial consumer losses, digital platforms may face increasing expectations from regulators, policymakers, and the public to take a more proactive role in preventing harm.

Existing Legal Framework:

Consumer Protection Law

The Consumer Protection Act B.E. 2522 (1979) serves as Thailand’s principal legislation governing unfair and misleading advertising practices. The Act prohibits advertisements that are false, exaggerated, misleading, or otherwise likely to cause consumer misunderstanding.

Traditionally, enforcement efforts have focused on advertisers themselves. However, as digital advertising ecosystems become increasingly complex, questions have emerged regarding whether platform operators that facilitate the dissemination of advertisements should assume greater responsibility for preventing fraudulent or deceptive content from reaching consumers.

While the Act does not currently establish explicit platform liability for scam-related advertisements, its consumer protection objectives may influence future regulatory approaches to digital platform governance.

Technology Crime Prevention Framework

Thailand has significantly expanded its legal framework for combating online fraud through the Emergency Decree on Measures for the Prevention and Suppression of Technology Crimes B.E. 2566 (2023), as amended.

The Emergency Decree reflects a broader policy shift toward preventive measures and imposes obligations on various stakeholders within the digital ecosystem to cooperate in addressing technology-related crimes. Although the current framework primarily focuses on financial institutions, telecommunications providers, and other relevant service providers, it demonstrates an increasing willingness by policymakers to require private-sector participants to implement measures aimed at reducing fraud risks.

This regulatory approach may provide insight into how future obligations for digital platforms could evolve.

Computer Crime Law

The Computer Crime Act B.E. 2550 (2007), as amended, establishes legal mechanisms for addressing unlawful online activities and removing illegal content from computer systems.

Although the Act was not specifically designed to regulate online advertising, it forms part of the broader legal framework governing intermediary conduct and online content management. The Act illustrates Thailand’s recognition that service providers play an important role in preventing and addressing harmful online activities.

As digital risks continue to evolve, policymakers may look to existing intermediary-related principles when considering future platform governance measures.

Emerging Platform Accountability Trends:

Recent developments suggest that regulators are increasingly focused not only on the perpetrators of online scams but also on the systems and mechanisms that enable fraudulent advertisements to reach consumers.

Several themes are likely to influence future policy discussions.

Enhanced Advertiser Verification

One potential area of reform involves stronger verification requirements for advertisers.

Regulators may increasingly expect platforms to implement robust due diligence procedures before allowing advertisements to be published, particularly in high-risk sectors such as financial services, investments, health products, and online commerce.

Possible measures may include:

  • Verification of advertiser identity;
  • Verification of business registration status;
  • Confirmation of regulatory licenses where applicable; and
  • Risk-based screening of advertising accounts.

Such requirements could reduce opportunities for anonymous or fraudulent actors to exploit digital advertising systems.

Proactive Monitoring and Detection

Another emerging trend involves the expectation that platforms implement systems capable of identifying potentially fraudulent activities before consumer harm occurs.

This may include:

  • Automated monitoring of advertising content;
  • Detection of suspicious advertising patterns;
  • Escalation procedures for high-risk advertisements; and
  • Internal fraud-prevention mechanisms supported by technology and human review.

Although such obligations may increase compliance costs, regulators may increasingly view proactive monitoring as a necessary component of responsible platform governance.

Notice-and-Takedown Mechanisms

Future regulatory initiatives may place greater emphasis on the speed and effectiveness of platform responses to scam-related content.

Platforms may be expected to maintain clear procedures for:

  • Receiving consumer complaints;
  • Reviewing reports of fraudulent advertisements;
  • Removing harmful content within reasonable timeframes; and
  • Preserving evidence for law enforcement and regulatory investigations.

Effective notice-and-takedown systems are increasingly regarded as a key safeguard in digital marketplaces.

Transparency and Accountability Measures

Policymakers may also consider imposing enhanced transparency requirements on digital platforms.

Potential measures could include:

  • Disclosure of advertiser information;
  • Publication of platform enforcement policies;
  • Transparency reporting regarding fraudulent advertisements; and
  • Cooperation and reporting obligations involving regulatory authorities.

Such measures seek to improve accountability while strengthening consumer confidence in online transactions.

Potential Regulatory Developments:

At present, Thailand has not enacted legislation imposing comprehensive liability on digital platforms for scam-related advertisements. Nevertheless, several factors suggest that further regulatory developments remain possible.

First, technology-enabled fraud continues to be a significant public policy concern. Second, regulators increasingly favor preventive approaches that require cooperation from private-sector participants. Third, digital platforms occupy a central role in the dissemination of commercial information and consumer engagement.

As a result, future initiatives could emerge through:

  • Amendments to consumer protection legislations;
  • Sector-specific digital platform regulations;
  • Additional anti-fraud compliance requirements;
  • Regulatory guidelines issued by relevant authorities; or
  • Multi-agency cooperation frameworks addressing online fraud.

Businesses operating digital platforms should therefore closely monitor regulatory developments and assess whether existing governance frameworks remain sufficient in light of evolving expectations.

Implications for Platform Operators:

Even in the absence of immediate legislative reform, platform operators may benefit from reviewing their existing compliance and risk-management practices.

Areas for consideration include:

  • Advertiser onboarding procedures;
  • Fraud detection and monitoring capabilities;
  • Internal complaint management systems;
  • Content moderation policies;
  • Record retention practices; and
  • Cooperation protocols with regulators and law enforcement authorities.

Organizations that adopt robust governance measures at an early stage may be better positioned to manage regulatory risk and maintain consumer trust as expectations continue to evolve.

Key Takeaways:

  • Recent litigation involving a major online platform has intensified discussion regarding the role of digital intermediaries in preventing scam-related advertising.
  • Thailand currently does not impose comprehensive statutory liability on digital platforms for fraudulent advertisements, but regulatory expectations are evolving.
  • Existing laws, including the Consumer Protection Act, the Emergency Decree on Measures for the Prevention and Suppression of Technology Crimes, and the Computer Crime Act, demonstrate increasing policy emphasis on consumer protection and fraud prevention.
  • Future regulatory initiatives may focus on advertiser verification, proactive monitoring, notice-and-takedown procedures, and transparency obligations.

Digital platform operators should proactively assess their governance and compliance frameworks in anticipation of increasing regulatory scrutiny and consumer protection expectations.

Author: Panisa Suwanmatajarn, Managing Partner.

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Government Agencies Accelerate Work-from-Home Policies Through e-Office and Digital Government Initiatives

Introduction:

The public sector is continuing its digital transformation through expanded adoption of work-from-home (WFH) arrangements supported by electronic office systems and digital government infrastructure. In 2026, the government intensified these efforts as part of broader energy conservation measures while simultaneously advancing long-term public sector digitalization objectives.

Recent government directives signal a significant policy shift toward greater reliance on electronic document management, digital signatures, online collaboration tools, and cloud-based administrative platforms. Government agencies are therefore increasingly required to review and update internal regulations, operational procedures, and workforce management policies to support remote working arrangements without compromising public services, information security, or administrative accountability.

Cabinet Resolution Promoting Work-from-Home Arrangements:

On 10 March 2026, the Cabinet resolved that government agencies and state enterprises should immediately implement work-from-home measures for functions that do not directly involve public-facing services. The policy was introduced primarily as a response to energy concerns and rising fuel consumption, while also supporting broader governmental objectives relating to digital government development.

The Ministry of Digital Economy and Society (MDES) subsequently announced support for the policy through expanded utilization of the government’s e-Office platform and related digital systems. The initiative reflects the government’s continuing commitment to reducing paper-based administrative processes and promoting flexible work arrangements across the public sector.

e-Office as the Foundation for Remote Government Operations:

The e-Office platform serves as a centralized electronic office management system designed to enable government officials to perform their duties remotely while maintaining official administrative processes.

Core functionalities include:

  • Electronic document management (e-Document);
  • Digital workflow and document routing;
  • Electronic correspondence and records management;
  • Digital signature capabilities;
  • Online meeting and collaboration tools;
  • Task monitoring and reporting systems; and
  • Time attendance and work tracking functions through integrated Timesheet applications.

The system allows government personnel to access official documents, approve transactions, monitor workflow progress, and collaborate with colleagues from remote locations while preserving audit trails and administrative transparency.

According to government reports, more than 160 government agencies and local administrative organizations have already adopted the platform. Agencies may also utilize the Government Data Center and Cloud Service (GDCC) infrastructure to deploy e-Office solutions without incurring additional licensing costs.

Regulatory and Governance Considerations:

While technology enables remote work, successful implementation requires corresponding adjustments to internal regulations and administrative procedures.

Government agencies adopting WFH arrangements should review and update internal rules governing:

Performance Management and Supervision

Traditional attendance-based supervision may no longer be suitable in a remote work environment. Agencies should establish clear frameworks for:

  • Work assignment and delegation;
  • Deliverable-based performance measurement;
  • Reporting obligations;
  • Monitoring mechanisms; and
  • Accountability requirements for remote personnel.

The emphasis should shift from physical presence toward measurable outputs and documented performance indicators.

Working Hours and Attendance Controls

Although work may be performed remotely, agencies remain responsible for ensuring compliance with official working-hour requirements.

Appropriate measures may include:

  • Electronic attendance recording;
  • Timesheet systems;
  • Activity reporting requirements;
  • System log monitoring; and
  • Supervisor approval procedures.

Clear policies should be established regarding availability, response times, and communication expectations during official working hours.

Information Security and Data Protection

Remote access to government systems introduces cybersecurity and information security risks.

Agencies should establish policies addressing:

  • Secure remote access protocols;
  • Authentication requirements;
  • Use of government-issued devices;
  • Confidentiality obligations;
  • Storage and transmission of official information; and
  • Incident reporting procedures.

Particular attention should be given to sensitive government information and compliance with applicable cybersecurity and data governance requirements.

Continuity of Public Services

A fundamental principle of the government’s WFH policy is that public services must not be adversely affected.

Accordingly, agencies should identify:

  • Functions suitable for remote work;
  • Essential on-site operations;
  • Minimum staffing requirements;
  • Public service continuity plans; and
  • Escalation procedures for urgent matters.

Several agencies have adopted rotational work arrangements to balance operational efficiency with service delivery obligations.

Sector-Specific Implementation

Certain government sectors have already introduced tailored WFH frameworks.

For example, the Ministry of Public Health has implemented rotational remote-working arrangements designed to maintain uninterrupted healthcare services while reducing on-site staffing levels where operationally feasible.

Such approaches demonstrate that WFH implementation is not intended as a uniform solution across all agencies but rather as a flexible framework that must be adapted according to each organization’s operational requirements and public service responsibilities.

Implications for Government Agencies:

The 2026 policy initiative reflects a broader transition from temporary remote working measures toward institutionalized digital government operations.

Government agencies should therefore consider:

  • Updating internal regulations to formally recognize remote work arrangements;
  • Expanding deployment of e-Office and digital workflow systems;
  • Establishing objective performance evaluation frameworks;
  • Enhancing cybersecurity and data governance controls;
  • Developing clear WFH eligibility criteria; and
  • Ensuring uninterrupted public service delivery.

As digital government infrastructure continues to mature, WFH arrangements are likely to become a permanent component of public sector administration rather than merely an emergency or temporary measure.

Key Takeaways:

  • The Cabinet has directed government agencies and state enterprises to implement WFH arrangements for non-public-facing functions as part of energy conservation and digital transformation initiatives.
  • The government’s e-Office platform serves as a key technological enabler, providing electronic document management, digital signatures, workflow automation, online collaboration, and work tracking capabilities.
  • Agencies should revise internal regulations governing performance management, attendance monitoring, information security, and service continuity to accommodate remote work environments.
  • Cybersecurity, data protection, and accountability remain critical compliance considerations when implementing WFH policies.

The 2026 initiative represents a significant step toward long-term digital government operations and greater institutional adoption of flexible working arrangements within the public sector.

Author: Panisa Suwanmatajarn, Managing Partner.

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NBTC’s Third Broadcasting and Television Master Plan (2026–2030): Expanded Oversight of OTT Platforms and the Future of Digital Broadcasting

Introduction:

Thailand’s National Broadcasting and Telecommunications Commission (NBTC) is currently conducting public consultations on the Draft Third Broadcasting and Television Master Plan (2026–2030), which is intended to serve as the principal policy framework for the broadcasting sector over the next five years.

The draft plan reflects the NBTC’s recognition that the media landscape has undergone significant transformation as audiences increasingly consume content through online platforms and streaming services rather than traditional broadcasting channels. In response, the NBTC is proposing a broader regulatory approach that extends beyond conventional television and radio operators to encompass digital content ecosystems, online media platforms, and emerging forms of content distribution.

The proposed framework also addresses growing concerns regarding misinformation, the competitiveness of domestic digital platforms, and the future of the digital television sector as existing licenses approach expiry.

Greater Focus on OTT and Online Media Platforms:

A key feature of the draft plan is the NBTC’s intention to strengthen oversight of over-the-top (OTT) services and online media platforms.

The traditional broadcasting regulatory framework was designed primarily for licensed television and radio operators. However, the rapid growth of streaming platforms, social media services, and other online content providers has significantly altered viewing behavior and challenged the effectiveness of existing regulatory models.

The draft plan therefore contemplates the development of regulatory mechanisms appropriate for the digital environment, including measures aimed at enhancing accountability and governance of online content distribution platforms. While the specific regulatory tools remain under consideration, the proposal signals the NBTC’s intention to play a more active role in overseeing digital media services that reach Thai audiences.

This policy direction reflects a broader recognition that online platforms have become an integral part of the communications ecosystem and increasingly influence public discourse, information consumption, and media competition.

Measures to Combat Fake News and Harmful Content:

The draft plan identifies misinformation, disinformation, and content that may create social division or public disorder as important regulatory concerns.

The NBTC proposes closer cooperation with relevant government agencies, media organizations, and digital platform operators to strengthen mechanisms for monitoring and addressing false or misleading information disseminated through broadcasting and online channels.

Particular attention is expected to be given to content that may affect public safety, national security, social harmony, or public confidence in state institutions. The draft plan also contemplates the development of systems that promote responsible media practices and improve public awareness regarding information verification.

Although detailed implementation measures have not yet been announced, platform operators and content providers should anticipate increased regulatory attention to content governance and compliance frameworks in the coming years.

Promotion of Domestic Digital Platforms and Local Content:

Another important objective of the draft plan is the promotion of domestic digital platforms and the strengthening of Thailand’s content industry.

The NBTC has expressed support for initiatives that enhance the competitiveness of local media operators and encourage the development of platforms capable of serving Thai audiences while promoting domestic content creation.

The draft plan also seeks to encourage innovation in broadcasting technologies and digital content distribution. Such initiatives are intended to support sustainable growth within the media sector and reduce structural disadvantages faced by local operators in competing with large international digital platforms.

This policy direction aligns with broader national objectives relating to digital economy development and technological self-reliance.

Preparing for the Post-2029 Digital Television Landscape:

The draft plan also addresses the future of the digital television industry as existing digital television licenses are expected to expire around 2029.

Since the transition to digital broadcasting, television operators have faced substantial economic pressures arising from changing consumer behavior, fragmentation of audiences, and increasing competition from online media services. These developments have raised questions regarding the long-term sustainability of the current broadcasting model.

In response, the NBTC intends to develop a roadmap for the future of digital television. The roadmap is expected to examine the role of terrestrial broadcasting in an increasingly digital environment, potential adjustments to licensing frameworks, spectrum management strategies, and measures to support industry sustainability.

The outcome of these discussions is likely to influence the structure of Thailand’s broadcasting sector for years to come and may have significant implications for broadcasters, investors, content producers, and telecommunications operators.

Implications for Businesses:

The draft master plan demonstrates a regulatory shift towards a more integrated approach to media governance, where distinctions between traditional broadcasting services and online content platforms are becoming less pronounced.

Businesses that may be affected by future policy developments include:

  • OTT and streaming service providers;
  • social media and content-sharing platforms;
  • broadcasters and television operators;
  • telecommunications service providers;
  • digital advertising businesses; and
  • content creators and media companies.

Although the draft plan does not itself create immediate legal obligations, it provides a clear indication of the NBTC’s regulatory priorities and may serve as the foundation for future regulations, licensing requirements, and policy initiatives affecting the digital media sector.

Stakeholders should therefore monitor the consultation process and forthcoming regulatory developments closely.

Outlook:

The Draft Third Broadcasting and Television Master Plan (2026–2030) reflects the NBTC’s effort to modernize the regulatory framework governing Thailand’s broadcasting and media sectors in response to technological change and evolving consumer behavior.

By focusing on OTT regulation, combating misinformation, promoting domestic digital platforms, and preparing for the expiry of digital television licenses, the NBTC is signaling a broader and more proactive approach to media regulation in the digital era.

While many of the proposed measures remain at the policy stage, the draft plan provides important insight into the direction of future regulatory developments and the issues that are likely to shape Thailand’s communications and media landscape over the coming years.

Key Takeaways:

  • The NBTC is consulting on the Draft Third Broadcasting and Television Master Plan (2026–2030), which will guide broadcasting policy over the next five years.
  • Regulatory attention is increasingly shifting towards OTT services and online media platforms as digital content consumption continues to grow.
  • The draft plan proposes stronger measures to address fake news, disinformation, and other forms of harmful online content.
  • The NBTC seeks to promote domestic digital platforms and strengthen the competitiveness of Thailand’s content industry.
  • A roadmap is being developed to address the future of digital television ahead of the expected expiry of digital TV licenses around 2029.

Although no immediate legal obligations arise from the draft plan, businesses should monitor future regulatory initiatives that may affect platform governance, content regulation, and broadcasting operations.

Author: Panisa Suwanmatajarn, Managing Partner.

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ETDA: Proposed Overhaul of Thailand’s Electronic Transactions Act – Modernizing for the Digital Economy

Thailand’s existing Electronic Transactions Act B.E. 2544 (2001, as amended) has served as the foundational legal framework for electronic transactions for over two decades. Enacted in an earlier era of digital adoption, it primarily addressed basic electronic signatures, data messages, and recognition of electronic records. However, it increasingly struggles to accommodate rapid technological advancements, including automated contracting systems, electronic transferable instruments (such as e-bills of lading), cloud-based data storage, digital identity solutions, and complex cross-border digital platforms.

Limitations in the current law—such as uncertainty around the reliability and evidentiary weight of electronic data, rigid requirements that do not flexibly support emerging technologies without additional regulations, and enforcement gaps—hinder full digital transformation. This creates friction for businesses adopting paperless processes, e-commerce, fintech, logistics, and other innovative models central to Thailand 4.0 and the broader digital economy.

Many jurisdictions have proactively updated their frameworks to address these challenges. The United Nations Commission on International Trade Law (UNCITRAL) Model Laws on Electronic Commerce, Electronic Signatures, and Electronic Transferable Records have influenced reforms worldwide. Countries like Singapore, the EU (with eIDAS and related directives), and others have introduced technology-neutral rules, enhanced trust services, liability frameworks for service providers, and specific provisions for electronic equivalents of negotiable instruments. These updates boost legal certainty, reduce compliance burdens, facilitate international trade, and stimulate innovation while maintaining consumer and business protections.

Key Changes in the Draft Act and UNCITRAL Alignment:

The Electronic Transactions Development Agency (ETDA) has proposed a comprehensive Draft Electronic Transactions Act for public hearing (comments due by June 15, 2026). The draft represents a substantial rewrite rather than a simple amendment. It shifts Thailand toward a more technology-neutral, principles-based, and trust-oriented framework, building on the original law’s foundations while incorporating newer UNCITRAL instruments.

Major Changes from the Current Law:

Broader Legal Recognition of Electronic Data and Transactions: Electronic records that are accessible, reusable, and retain integrity will satisfy requirements for “writing,” originals, retention, and evidence across civil, criminal, and procedural contexts. Electronic transactions become the default/preferred mode. This significantly expands functional equivalence beyond the 2001 Act’s more limited scope.

Electronic Signatures, Seals, Timestamps, and Notices: Reliable electronic methods (or ETDA-prescribed ones) fulfill signature, seal, timestamp, and registered mail requirements. Public announcements can shift to verified online platforms. New emphasis on electronic seals and reliable timestamps strengthens evidentiary value.

Reliable Methods, Certification, and Burden of Proof: Introduction of “reliable electronic methods” with ETDA recognition/certification. When approved systems are used, the burden and cost of disproving reliability shift to the challenger. This provides stronger legal certainty and incentivizes certified solutions.

Automated and Electronic Contracting: Explicit validation of contracts formed by automated systems (with or without human intervention), plus detailed rules on attribution, receipt acknowledgment, timing/place of dispatch, input error correction, and verification methods.

New Regime for Electronic Transferable Instruments: A dedicated framework for e-bills of lading, warehouse receipts, promissory notes, etc., including exclusive control (equivalent to possession), transfer, endorsement, amendment, integrity, and paper-electronic conversion. This is a major addition.

Regulation of Service Providers: Broader coverage of identity proofing, e-signatures, timestamping, data storage, and related services. Replaces rigid licensing with a voluntary certification (“trust mark”) scheme, risk management, cybersecurity, and complaint-handling obligations. Liability protections for compliant providers, with transitional recognition for existing licensees.

Strong UNCITRAL Alignment:

Builds on the original Act’s foundation in the Model Law on Electronic Commerce (1996) and Electronic Signatures (2001).

Incorporates the Electronic Communications Convention (ECC, 2005) — Thailand acceded in 2025 — for automated contracting and international rules.

Adopts principles from the Model Law on Electronic Transferable Records (MLETR, 2017) for e-transferable instruments.

Aligns with the Model Law on Electronic Identity and Trust Services (MLIT, 2022) through trust services, certification, and technology-neutral identity frameworks.

Supports overall technology neutrality and functional equivalence, enhancing interoperability under initiatives like the Framework Agreement on Cross-border Paperless Trade (CPTA).

Business Impacts and Preparation Steps:

The Draft Act would lower barriers to digital operations, reduce paper dependency, streamline contracting and record-keeping, and improve cross-border compatibility. Sectors like trade finance, logistics, e-commerce, fintech, cloud services, and digital identity providers stand to benefit significantly.

New compliance expectations include system reliability, risk management, cybersecurity, audits, and vendor due diligence. Businesses may need to update processes, contracts, policies, and user interfaces.

Businesses should prepare by:

Reviewing current electronic systems against emerging “reliable method” standards.

Assessing exposure as service providers or users.

Monitoring ETDA subordinate regulations, certifications, and guidance.

Updating contracts, terms, privacy notices, and record-retention policies.

Enhancing cyber security and complaint-handling mechanisms.

Current Status and Next Steps:

The Draft Act is currently in the public hearing phase (comments due by June 15, 2026). Following consultation, it will undergo refinement, Cabinet approval, parliamentary review, and publication in the Government Gazette.

Implementation is not immediate: The law would generally take effect 180 days after Gazette publication, with ETDA issuing subordinate rules, standards, and certification procedures (targeted within 180 days post-publication, though effective timelines may extend). Full industry adaptation and technical rollout could span months to years. Existing providers receive transitional support.

Key Takeaways:

The Draft Act modernizes Thailand’s electronic transactions framework through broader recognition, new instruments for digital trade, and a flexible certification model — strongly aligned with evolving UNCITRAL standards.

It addresses longstanding limitations while promoting trust, innovation, and paperless processes across private and public sectors.

Businesses should proactively assess impacts, strengthen systems, and participate in the ongoing public consultation.

Successful implementation will enhance Thailand’s digital economy competitiveness, though it requires coordinated regulatory and industry efforts over the coming years.

Author: Panisa Suwanmatajarn, Managing Partner.

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AI-Powered Assistant “Nok Krasip” Launched to Empower SME Retailers Through Digital Tools

The government has introduced “Nok Krasip” (Whispering Bird), an AI chatbot assistant integrated into the “Thung Ngern” mobile application. This forms part of the “Thai Help Thai Plus 60/40” program, designed to support small retailers and community businesses with practical digital solutions.

Program Context:

This initiative underscores efforts to strengthen the grassroots economy by equipping micro, small, and medium-sized enterprises (MSMEs) — particularly traditional shops — with accessible technology. The Thung Ngern application serves as a central platform for financial and business management, with the AI feature representing a key advancement in providing real-time insights.

Core Features of the AI Assistant:

Nok Krasip delivers user-friendly tools tailored for retailers with limited technical expertise:

•  Sales Analysis: Automatic summaries of daily sales performance, transaction trends, peak periods, and inventory suggestions.

•  Raw Material Price Monitoring: Real-time market price data for essential commodities such as meats and other inputs, drawn from official sources.

•  Cost and Profit Analysis: Simple calculations that compare input costs with selling prices to support better pricing and margin decisions.

•  Intelligent Chatbot: Instant answers to questions about the program and application functions, featuring preset options for quick navigation.

The assistant is available in Thung Ngern version 5.50.0 and higher for eligible registered users.

Legal and Regulatory Considerations:

The introduction of this AI tool carries several implications for businesses operating in the digital economy:

•  Data Privacy Compliance: Processing of sales, inventory, and transaction data requires adherence to the Personal Data Protection Act B.E. 2562 (PDPA). Platform operators should maintain clear consent mechanisms and transparent data handling practices, especially when information is shared with government entities.

•  Digital Transaction Governance: The tool supports broader goals of fair digital commerce and MSME empowerment, aligning with regulations on electronic transactions, consumer protection, and platform responsibilities.

•  Cybersecurity and Procurement Standards: Government-backed digital services typically involve cybersecurity requirements and public technology procurement rules.

•  Intellectual Property Aspects: Issues may emerge concerning ownership of AI-generated insights, underlying datasets, and developed algorithms.

Practical Guidance for Stakeholders:

•  Retailers and MSMEs: Participants should review the application’s terms of service and data policies prior to extensive use. While the AI can enhance operational efficiency, it should supplement — not substitute — professional financial advice.

•  Platform Operators and Partners: Entities involved in such ecosystems should monitor evolving rules on data governance and electronic transactions.

•  Risk Management: Businesses adopting AI tools are advised to implement robust cybersecurity protocols and include appropriate contractual safeguards regarding accuracy and liability.

Key Takeaways:

•  The AI assistant Nok Krasip provides accessible, practical tools that help small retailers analyze sales, control costs, and make informed decisions.

•  Integration into the Thung Ngern application advances digital inclusion for MSMEs participating in government support programs.

•  Stakeholders should prioritize PDPA compliance, data security, and clear policies when leveraging such government-supported AI platforms.

•  This development signals continued focus on technology-driven support for the traditional retail sector, potentially improving competitiveness and access to future financing opportunities.

This article provides general information only and does not constitute legal advice. Readers should seek qualified professional counsel for matters specific to their situation.

Author: Panisa Suwanmatajarn, Managing Partner.

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Super License: The Draft Act on Facilitation in the Consideration of Licenses and Provision of Services to the Public

The Draft Act on Facilitation in the Consideration of Licenses and Provision of Services to the Public, widely known as the “Super License” law, constitutes a major reform to Thailand’s administrative licensing and public service framework. It revises and expands upon the Facilitation of Licensing by Government Agencies Act B.E. 2558 (2015), aiming to reduce bureaucratic obstacles, enhance transparency, integrate digital processes,  foster a more efficient and applicant-centered administration.

1. Background:

The initiative traces its origins to evaluations of the 2015 Act, which demonstrated effectiveness in facilitating public interactions with government agencies but revealed opportunities for improvement amid evolving economic, social, and technological conditions. The Office of the Public Sector Development Commission (OPDC) proposed revisions to minimize unnecessary procedures, discretionary decisions, and compliance burdens while aligning with digital government objectives under the Electronic Government Operations Act B.E. 2565 (2022).

The draft was approved in principle by the Cabinet on April 2, 2024, and underwent public hearings (including a third round from September 20 to October 11, 2024) before review by the Office of the Council of State. It advanced through parliamentary consideration in 2025, passing reviews in both the House of Representatives and the Senate. Progress paused due to parliamentary dissolution prior to final enactment.

2. Key Provisions:

The draft organizes reforms across general principles, procedural enhancements, licensing mechanisms, service delivery improvements, periodic evaluations, centralized systems, and accountability measures. Core provisions include:

•  Expanded Scope: Application extends beyond licenses to registrations, notifications, approvals, and broader public services provided by state agencies, ensuring uniform standards.

•  Mandatory Public Handbooks: Authorities must publish detailed, standardized handbooks specifying criteria, procedures, documents, fees, timelines, conditions, and electronic options, with prohibitions on redundant requests and immediate deficiency notifications.

•  Streamlined Processing: Immediate verification of completeness upon receipt; strict timeline adherence with delay notifications (every 15 days) and explanations for extensions beyond 30 days; oversight by the Commission on Public Sector Development for persistent issues.

•  Automatic Renewal via Fee Payment: Renewal deemed effective upon fee payment for designated licenses (per ministerial regulations), reducing formal re-applications while maintaining compliance monitoring.

•  Super License (Principal License) Mechanism: The Cabinet may designate a principal license for activities requiring multiple approvals; issuance automatically grants subsidiary permissions, enabling single-point completion for sectors like factory construction, hotels, spas, and energy projects.

•  Extended or Permanent Validity: Licenses to have indefinite duration or a minimum five-year term where appropriate, replacing frequent short-term renewals.

•  Provisional/Trial Operations: Low-risk activities permitted temporarily via notification or registration pending full approval, with refinements toward notification systems recommended.

•  Centralized One-Stop and Electronic Centers: Joint physical/digital centers for submissions, inquiries, payments, and tracking; a national electronic central reception center (potentially with private involvement under data protection) forwards applications within one working day and monitors progress.

•  Fast-Track and Multilingual Support: Accelerated channels for urgent cases; forms and information available in English and other languages upon request.

•  Accountability Measures: Procedural violations (e.g., untimely processing, redundant demands) constitute disciplinary offenses for officials.

These elements collectively promote efficiency, digital integration, and reduced discretion while safeguarding public interests.

3. Impact to the Public:

The reforms promise tangible benefits for citizens, entrepreneurs, and investors:

•  Simplified access to services through consolidated processes and single-point submissions, reducing time, costs, and repeated interactions.

•  Greater transparency via mandatory handbooks, clear timelines, and limited discretion, minimizing opportunities for arbitrary decisions or corruption.

•  Faster business commencement, particularly for low-risk activities via provisional operations and automatic mechanisms, supporting economic activities in manufacturing, tourism, hospitality, and emerging sectors.

•  Enhanced competitiveness by improving Thailand’s ease of doing business rankings, attracting domestic and foreign investment, especially in high-value industries such as data centers, semiconductors, and modern agriculture.

•  Improved accessibility for non-Thai speakers and international applicants through multilingual support and digital channels.

Overall, the legislation prioritizes user convenience and national economic growth without compromising regulatory integrity.

4. Current Status:

As of mid-March 2026, the draft has secured prior approval from both the House and Senate but requires reaffirmation following parliamentary dissolution. Public discussions and media coverage in early March 2026 highlight cross-party recognition of its value, positioning it as a continuation of established reform efforts. No enactment has occurred, but momentum suggests active preparation for legislative progression.

5. Key Takeaways:

•  The Super License initiative modernizes governance by emphasizing efficiency, digital tools, and centralized services over fragmented approvals.

•  It exhibits policy continuity across administrations, demonstrating that beneficial reforms transcend political boundaries for national advantage.

•  Successful enactment could substantially alleviate bureaucratic burdens, boost investment attractiveness, and elevate public service quality.

•  Effective rollout will hinge on robust inter-agency coordination, digital infrastructure development, and periodic reviews (every five years) to adapt to future needs.

This proposed legislation underscores Thailand’s commitment to administrative modernization and enhanced competitiveness.

Author: Panisa Suwanmatajarn, Managing Partner.

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Online Platform: ETDA’s Push for New Rules on Social Commerce to Safeguard Thai Consumers

In a move to tighten oversight on digital marketplaces, Thailand’s Electronic Transactions Development Agency (ETDA) is gearing up to introduce new regulations targeting social commerce platforms. This initiative aims to close loopholes in consumer protection, ensuring that online transactions meet stringent standards amid the growing popularity of buying and selling via social media. The announcement comes as platforms like Facebook argue they fall outside traditional e-commerce definitions, prompting ETDA to expand its regulatory net.

The backdrop for these changes is rooted in Thailand’s evolving digital economy. With e-commerce booming, the existing Electronic Transactions Committee’s announcement—set to take effect on December 31, 2025—already mandates that e-commerce platforms sell or advertise products adhering to standards from the Thai Industrial Standards Institute (TISI) and the Food and Drug Administration (FDA). However, social media giants such as Facebook have claimed exemption, citing the absence of integrated payment systems and separate user accounts for transactions. ETDA has countered this, stating, “Facebook has informed ETDA that they do not fall under the category. We are therefore preparing a new announcement to cover Facebook, as it cannot be denied that Facebook is widely used as a platform for buying and selling goods known as social commerce, which requires strict product standards.”

This conciliatory approach by ETDA also considers international trade dynamics, particularly U.S. policies under President Donald Trump, which threaten trade retaliation against countries restricting American platforms. By avoiding overly restrictive measures, Thailand seeks to balance consumer safety with open trade, preventing potential barriers for U.S.-based companies operating in the region.

Beyond social commerce, the new rules will extend to space-sharing platforms like Airbnb. ETDA plans to enforce standards for user safety, identity verification, and tenant rights, addressing common issues such as leaks or power outages. Additionally, concerns over monopolistic practices in delivery services—previously requiring platforms to offer at least three shipping options—have been shifted to the Trade Competition Commission (TCC) for handling and streamlining regulatory responsibilities.

These developments underscore Thailand’s commitment to fostering a secure digital ecosystem. As social commerce continues to thrive, with platforms blending social interaction and shopping, the need for robust oversight has become evident. ETDA’s efforts aim not only to protect consumers from substandard or unsafe products but also to promote fair competition and innovation in the online space.

Key Takeaways:

Future Implications: This could set a precedent for more comprehensive digital platform governance in Thailand, boosting trust in online transactions.

Expanded Regulation: ETDA’s new announcement will include social commerce platforms like Facebook, requiring them to enforce product standards from TISI and the FDA to plug consumer protection gaps.

Consumer Focus: The rules prioritize Thai buyers’ safety by mandating quality controls on goods sold online, effective from late 2025 onward.

International Considerations: A balanced approach avoids trade conflicts with the U.S., aligning with global digital trade norms.

Broader Scope: Space-sharing services like Airbnb will face new safety and rights standards, while delivery monopolies fall under TCC jurisdiction.

Author: Panisa Suwanmatajarn, Managing Partner.

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Government Measures to Promote Film Production in Thailand: Key Incentives and Regulatory Requirements

On 2 December 2025, the Cabinet of Thailand approved the Measures to Promote Film Production in Thailand (the “Measures“), designating the Ministry of Culture as the principal authority responsible for their implementation. The Ministry of Culture is mandated to prescribe the relevant eligibility criteria, incentives, and implementation procedures in accordance with the Cabinet’s approval.

The Thai film industry is recognized as a creative industry with substantial potential in terms of both economic contribution and the promotion of Thailand’s national image on the global stage. Pursuant to the government’s strategy to enhance the competitiveness of creative industries, Thai films have been designated as a Flagship Creative Industry with the capacity to compete with foreign productions and stimulate economic activity across multiple related sectors.

Objectives of the Measures

These Measures are designed to support and strengthen Thai film production at both domestic and international levels and encompass the following objectives:

  • Promote high-quality Thai film production – To support the production of films that meet international standards, thereby enhancing the competitiveness of Thai films in the global market.
  • Enhance industry competitiveness – To strengthen the capabilities of Thai film operators through skills development, infrastructure improvement, and market access expansion.
  • Support cultural exports and soft power – To leverage film as a medium for promoting Thai culture internationally and reinforcing Thailand’s soft power presence abroad.

Benefits Under the Measures

These Measures provide financial support to eligible Thai film productions to encourage high-quality content, enhance industry competitiveness, and promote Thai culture internationally.

Main Benefit

Eligible film projects with a production budget of at least THB 15 million are entitled to financial support equivalent to 15% of qualifying production expenses per project.

Additional Benefits

Supplementary financial support can be granted if certain conditions are met, as set out below:

  • Creative Content Incentive – Film projects presenting innovative storylines or creative content addressing the issues as prescribed by the Subcommittee on the Promotion of Film Production in Thailand under the Ministry of Culture, the applicant shall be eligible to apply for an additional incentive of 5%.
  • High-Budget Production Incentive – Film projects with production costs ranging from THB 40 million to less than THB 50 million will receive an additional 2.5% incentive. Film projects with production costs of THB 50 million or more will receive an additional 5% incentive.
  • International Screening Incentive – Film projects screened in cinemas or broadcast on television in at least four foreign countries or released on a streaming platform accessible in at least four foreign countries (with at least one country located outside Southeast Asia), will receive an additional 5% incentive.

Applicant Qualifications

Applicants seeking benefits under these Measures must satisfy the following criteria:

  • Thai Ownership – The applicant must be a legal entity in which more than 50% of the shareholding is held by Thai nationals, with at least one-half of the directors or managers being Thai nationals.
  • Operational History and Compliance – The entity must have been in operation for a minimum of two years and be duly registered with the Department of Business Development and other relevant government authorities. The applicant must have filed corporate income tax and value-added tax returns and maintained audited financial statements.
  • Copyright Ownership or Rights – The entity must either (i) own the copyright in the film, which must qualify as a Thai work, or (ii) lawfully hold the relevant copyright or exploitation rights obtained from a Thai copyright owner.
  • Business Purpose – The entity must operate in the film industry or related sectors, with such business objectives expressly stated in its business registration certificate filed with the Department of Business Development or other relevant authorities.
  • Office in Thailand – The entity must maintain its principal office or an establishment in Thailand that serves as an operational business location or official contact point.
  • Production Expense Threshold – The relevant film project must incur production expenses of at least THB 15 million per project within Thailand.

Conditions of the Measure

These Measures are implemented under the Thai Government’s framework. The Committee for the Consideration of Financial Support under these Measures (the “Committee”) is responsible for reviewing all financial documents and verifying compliance with regulations prescribed by the Revenue Department.

  • Legal Compliance – Film projects must fully comply with Thai laws and must not be subject to any legal disputes.
  • Eligible Expenses – Financial support covers costs incurred during the pre-production, production, and post-production stages. Expenses related to marketing and publicity, overseas expenditures, interest, gifts, entertainment, or prizes are excluded.
  • Exclusive Incentive – Film projects that received financial support or were granted incentives under other measures implemented by the Thai government shall not be eligible to apply for or receive support under these Measures.
  • Approval Requirement – Film projects must be reviewed and approved by the Film and Video Review Committee under the Film and Video Act B.E. 2551 (2008) or otherwise comply with the criteria prescribed by the Ministry of Culture.
  • Eligible Productions – Eligible productions include Thai films, Thai television series, and Thai music videos.
  • Revocation of Benefits – Approved incentives may be revoked under the following circumstances:
    • The applicant fails to produce the film or submit the required documents within the prescribed timeframe.
    • The content of the film violates Thai law or misrepresents, undermines, or damages Thailand’s image or national institutions.

Procedures for Submission of an Application for Entitlement to Financial Support

Application Submission

Applicants who meet the above-mentioned qualifications are able to submit the documents to apply for eligibility to receive financial support up to 2 times per year during the following periods.

  • Round 1: 1 January – 31 March
  • Round 2: 1 July – 30 September

Review and Approval

The Committee shall review the applications and approve eligible applicants as recipients of financial support within 60 days from the date of submission.

Production Timeline

Applicants approved as eligible recipients of financial support must complete the film production within 2 years from the date of approval. Applicants shall initially advance and bear all production costs at their own expense and subsequently submit an application for reimbursement.

Claiming Financial Support

  • Upon completion of the film production, applicants shall submit all required supporting documents for the application for financial support to the Committee within 90 days from the date of completion, in accordance with the approved production period.
  • An auditor appointed by the Committee shall review the submitted documents within 90 days.
  • The Committee shall review all documents verified by the auditor and approve the reimbursement in accordance with the said Measures within 60 days from the date of receipt of such documents with the said Measures and disburse the reimbursement to the eligible recipient of the financial support.
  • An eligible recipient who has already been granted the principal incentive (i.e., 15% of production costs per film) under these Measures and who wishes to apply for additional incentives under these Measures shall submit the relevant supporting evidence within 3 years from the date of approval of the financial support.

Current Program Status

The Cabinet has approved the underlying principles of these Measures, and the Ministry of Culture is currently preparing the detailed implementing measures for submission to the Cabinet for final approval. However, due to the dissolution of Parliament, final approval will be deferred until the formation of a new Cabinet.

Conclusion

These Measures aim to enhance the quality and competitiveness of Thai films while supporting the development of industry professionals. These Measures are expected to stimulate investment, create employment opportunities, and promote Thai culture through films, series, and music videos to audiences both domestically and internationally. Overall, these Measures contribute to strengthening Thailand’s national image and advancing the creative economy.

Author: Panisa Suwanmatajarn, Managing Partner.

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Amendments to Thailand’s Act on National Competitive Enhancement: Aligning with OECD’s Global Minimum Tax

Background

The Act on National Competitive Enhancement for Targeted Industries B.E. 2560 (A.D. 2017) (the “Act“) was published in the Royal Gazette and became effective on 14 February 2017. The Act’s primary objective is to promote investment in targeted industries and enhance Thailand’s national competitiveness, with the overarching goal of transitioning the country beyond middle-income status. Under the Act, eligible targeted industries must either be newly introduced to Thailand or utilize new technologies or advanced production processes that contribute to the development and promotion of innovation.

Purpose of the Amendment

The Thai government has recently announced its intention to amend the Act to align the country’s legislative framework with the tax policy principles established by the Organization for Economic Co-operation and Development (OECD). In this regard, a draft Royal Decree has been issued to amend the Act on National Competitive Enhancement for Targeted Industries (No. …), B.E. …. (the “Draft Act“).

The proposed amendments aim to align Thailand’s legal framework with international tax standards in the digital economy, particularly those developed under the OECD’s Base Erosion and Profit Shifting (BEPS) 2.0 Pillar Two initiative—commonly referred to as the Global Minimum Tax (GMT).

Under BEPS 2.0 Pillar Two, multinational enterprise (MNE) groups with consolidated annual revenues of at least EUR 750 million (approximately THB 28 billion) are subject to a minimum effective tax rate (ETR) of 15% on their profits in each jurisdiction. If a subsidiary in any given jurisdiction is subject to an ETR below this threshold, a top-up tax may be levied by the jurisdiction of the ultimate parent entity or another qualifying group entity, pursuant to the OECD’s Model Rules.

In response to these global developments, Thailand is recalibrating its investment incentives regime to ensure continued competitiveness while maintaining compliance with emerging international tax obligations.

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Key Proposed Amendments

The key proposed amendments include:

  1. Granting of Tax Credit Rights and Benefits – Definitions are introduced for “Tax Credit,” “Remaining Tax Credit,” and “Tax Credit Refund.” The proposed amendments allow promoted entities to utilize tax credits instead of direct tax payments.
  2. Refund of Remaining Tax Credits – The Policy Commission may consider granting refunds for unused tax credits to promoted entities, subject to the availability of funds and limited to the remaining tax credit balance.
  3. Revocation of Tax Credit Rights and Benefits – If the Policy Commission revokes a promoted entity’s tax credit rights and benefits, the entity will forfeit all entitlement to tax credits for the relevant accounting period. Applicable tax laws will then be enforced accordingly.
  4. Inter-Agency Data Coordination – For purposes of investment promotion and evaluation, the Board of Investment (BOI) may request relevant tax collection data from the Ministry of Finance.
  5. Transitional Provision – If deemed necessary, the Policy Commission may authorize the retroactive application of tax credit rights and benefits to qualifying investments or expenditures incurred from 1 January 2025.

Current Status

The BOI serves as the principal agency responsible for the proposed legislative amendments, which are currently subject to a public consultation process taking place from 4 July to 18 July 2025.

Given the significant impact of tax credit utilization on government revenue and its relevance to the public interest, it is essential that the granting and use of tax incentives strictly adhere to the policies established by the National Policy Commission. Regulation through a structured permit or licensing system is necessary to maximize national development benefits, particularly in research and development (R&D), innovation, and the development of specialized talent in targeted industries.

Conclusion

Thailand’s adoption of the OECD’s GMT framework through the proposed legislative amendments underscores the country’s commitment to international tax cooperation while preserving its appeal as an investment destination. The introduction of the Qualified Refundable Tax Credit (QRTC) mechanism represents a strategic effort to foster innovation-led growth and align tax incentives with national economic and industrial priorities.

These reforms reflect Thailand’s broader objective of establishing itself as a regional hub for high-value, innovation-driven industries and as a responsible leader in economic development. The Draft Act is currently subject to a public hearing process, the outcome of which will be instrumental in determining the final shape of the legislation. As Thailand progresses toward implementation, sustained policy oversight and active engagement with stakeholders will be critical to ensuring the success and effectiveness of this landmark tax reform.

Author: Panisa Suwanmatajarn, Managing Partner.

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