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Revised Digital Government Standard Updates Public Sector Data Governance Framework

The Digital Government Development Agency (DGA) continues to advance digital transformation across the public sector by releasing an updated framework for data governance. This revision strengthens structured, ethical, secure, and interoperable data management practices, serving as a vital foundation for efficient public services, evidence-based policymaking, and trusted collaboration between government and the private sector.

The Announcement of the Digital Government Development Committee on Digital Government Standards Regarding the Public Sector Data Governance Framework (Revised Edition: Practical Guidelines) (Mor Dor. 6 : 2566), commonly referred to as DGF V.2.0, replaces the earlier version and introduces significantly more actionable implementation support for government agencies.

Background and Purpose of the Revision:

The update is grounded in the Digital Government Administration and Services Act B.E. 2562 (2019), which requires public agencies to adopt sound data governance practices. While the original framework (V.1.0) focused primarily on establishing theoretical foundations, the 2023 revision (Mor Dor. 6 : 2566) retains core principles while substantially expanding practical guidance based on implementation experience and agency feedback.

The revised standard is designed for a wide audience — ranging from non-IT personnel and field operators to policymakers, data analysts, and senior executives. Its main objectives include:

  • Improving data quality, security, accessibility, and usability
  • Facilitating seamless data integration and sharing across agencies
  • Advancing open government data initiatives
  • Enabling advanced analytics and data-driven decision making
  • Building public confidence through transparent, accountable, and privacy-respecting data practices

Notable enhancements include clearer definitions of key terms (such as “government agency,” “public sector data governance,” “data strategy,” “data owner,” and “data agent”), refined data classification categories (public, internal, personal, official secret, and national security data), and the addition of practical implementation tools, readiness assessments, maturity models, and real-world case studies.

Core Components of the Revised Framework:

The standard takes a comprehensive lifecycle approach to data management — from collection, processing, and storage to sharing, archiving, and disposal. It is structured in two main sections:

  1. Theoretical Foundations — Core principles of lawfulness, transparency, accountability, data quality, security, privacy protection (fully aligned with the Personal Data Protection Act — PDPA), interoperability, ethical use, and stewardship. These principles have been clarified and made more accessible.
  2. Practical Guidelines — Newly expanded content offering step-by-step implementation support, including:
    • Establishing effective data governance structures and committees
    • Defining clear roles and responsibilities (data owners, custodians, stewards, and processors)
    • Developing agency-specific data strategies, policies, and procedures
    • Metadata management, data cataloguing, and data quality control
    • Readiness assessment and progressive maturity evaluation
    • Auditing, monitoring, compliance mechanisms, and risk management
    • Practical case studies and solutions to common implementation challenges

The framework promotes integration with national platforms such as the Government Data Exchange (GDX) and the Government Data Catalog (GD Catalog), enhancing discoverability and secure data sharing.

Alignment with National Digital Infrastructure and Investment Goals:

This data governance update supports the government’s broader strategy to upgrade critical infrastructure and attract high-value investments in future-oriented industries. Recent policy announcements emphasize strengthening digital foundations alongside clean energy development to support sectors such as data centers, semiconductors, electric vehicles, artificial intelligence, smart cities, and other high-technology industries.

Robust public sector data governance provides the essential trust layer required for secure public-private partnerships, large-scale digital projects, and the responsible use of data in analytics and AI applications.

Key Takeaways for Businesses and Investors:

  • Elevated Compliance Standards: Government agencies are expected to enforce stricter requirements on data security, privacy, quality, and interoperability in all interactions, procurement processes, and partnerships.
  • New Business Opportunities: Rising demand for data governance platforms, training services, metadata tools, analytics solutions, compliance consulting, and implementation support services.
  • Smoother Collaboration: Enhanced interoperability reduces friction in government procurement, licensing, reporting, data-sharing agreements, and joint digital projects.
  • Risk Reduction: Companies that align with the new public sector benchmarks can better manage compliance risks, especially in regulated industries such as financial services, healthcare, telecommunications, and energy.
  • Innovation Enablement: Improved availability and governance of public data open new avenues for developing value-added services, open data applications, and AI-driven solutions.
  • Strategic Positioning: Early alignment with these standards strengthens competitiveness when bidding for government contracts and participating in Thailand’s expanding digital economy ecosystem.

Outlook and Recommendations:

The public sector data governance landscape continues to evolve rapidly. The DGA is expected to roll out additional supporting tools, training programs, and related standards on open data and data cataloguing.

Businesses should consider the following actions:

Explore partnership opportunities in supporting digital government transformation projects.

Benchmark internal data governance practices against the revised public sector framework, particularly when handling government data or participating in public-private initiatives.

Monitor the publication of agency-level data strategies and any forthcoming implementation guidelines.

Engage with DGA resources, workshops, and capability-building programs.

Author: Panisa Suwanmatajarn, Managing Partner.

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Bank of Thailand Proposes Stricter Documentation Requirements for Inbound Foreign Exchange Transactions

In addition to the proposed increase in the foreign income repatriation threshold under the Bank of Thailand’s relaxations to foreign exchange regulations (as outlined in our previous article, Proposed Relaxations to Foreign Exchange Regulations), the Bank of Thailand (“BOT”) has proposed measures to strengthen regulatory oversight of inbound foreign exchange transactions. These measures aim to mitigate appreciation pressure on the Thai Baht, enhance transaction transparency, and prevent the inflow of funds inconsistent with their declared sources or otherwise undesirable.

The BOT has launched a public consultation on the Draft Notification on Rules and Procedures for Foreign Exchange Transactions (Draft Rules on Verification of Inbound Foreign Exchange Transactions). The consultation period runs from 30 December 2025 to 16 January 2026, with feedback informing the final regulatory framework.

Current Regulatory Framework

Under existing rules:

  • Foreign currency may be brought into Thailand without amount limitation for conversion into Thai Baht or deposit into a foreign currency deposit (“FCD”) account.
  • Transaction participants are required only to declare the source of funds.
  • No supporting documentary evidence is currently required.

Rationale for the Draft Rules

The proposed amendments are intended to:

  • Enhance scrutiny of inbound foreign exchange transactions and align inbound controls with outbound foreign exchange rules, under which purchases or transfers of foreign currency of USD 200,000 or more (or equivalent) are subject to documentary verification unless Know Your Business (“KYB”) procedures have been applied.
  • Increase transparency in foreign exchange transactions.
  • Prevent misrepresentation of fund sources and the use of inbound transactions for non-genuine or undesirable purposes.
  • Mitigate appreciation pressure on the Thai Baht by moderating demand arising from inbound foreign exchange transactions through enhanced verification and documentation requirements.

Key Features of the Draft Rules

While inbound foreign exchange transactions remain unrestricted in terms of amount, the Draft Rules propose stricter documentary verification requirements, differentiated by the type of licensed service provider.

1. Transactions Conducted Through Commercial Banks

A. Transactions of USD 200,000 or More (or equivalent)

Commercial banks are required to verify supporting documents corresponding to the declared source of funds on a transaction-by-transaction basis.

Exception: Documentary verification may be waived for routine transactions of business customers that are well known to the bank and subject to ongoing KYB and Customer Due Diligence (“CDD”) processes.

B. Certain High-Risk Inbound Transactions

For inbound transactions that may be used for non-business-related purposes or where the source of funds is unclear, commercial banks would be required to obtain supporting documentation on a transaction-by-transaction basis, even if the customer has already undergone KYC/KYB procedures. Such transactions include, but are not limited to:

  • Proceeds from the sale of real estate
  • Proceeds from the sale of digital assets
  • Capital inflows other than direct investment or securities investment
  • Other income sources that cannot be clearly identified

C. Digital Asset-Related Proceeds

Where foreign currency is derived from the sale of digital assets, banks must additionally obtain documents evidencing either:

  • The source of the digital assets, or
  • The source of funds used to acquire such digital assets.

2. Transactions Conducted Through Non-Bank Operators

A. Transactions of USD 200,000 or More (or equivalent)

Non-bank operators would be required to verify supporting documents corresponding to the declared source of funds for every transaction, without exception.

B. Digital Asset-Related Proceeds

Supporting documents evidencing the source of the digital assets or the funds used to acquire such assets must be obtained in all cases.

C. Inbound Cash Transactions Exceeding USD 15,000 (or equivalent)

Non-bank operators must obtain the customs declaration evidencing that the cash was declared to Thai Customs authorities upon entry into Thailand.

Potential Impacts

  • High-value transaction participants and business operators not subject to ongoing KYB processes, or whose transactions fall within categories requiring enhanced scrutiny, may face increased compliance burdens, particularly in preparing and submitting supporting documentation.
  • Commercial banks and non-bank operators will bear additional compliance and operational responsibilities in verifying documents and ensuring adherence to the enhanced regulatory standards.

Conclusion

The Draft Rules represent a clear move toward stricter verification of inbound foreign exchange transactions, particularly for high-value transfers and funds derived from digital assets or non-traditional sources. Although inbound transactions remain unrestricted in amount, documentation requirements will increase significantly. Market participants should review their transaction structures and supporting documentation in advance to ensure readiness once the rules are finalized.

Author: Panisa Suwanmatajarn, Managing Partner.

Source: International Business April 2026 : Antea

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Thailand’s Proposed Updates to the Non-Preferential Certificate of Origin Framework for Exports to the United States and the European Union

The Department of Foreign Trade (DFT) is conducting a public hearing from 1 April to 15 April 2026 on a draft notification concerning the verification of product origin for the issuance of Non-Preferential Certificates of Origin (“C/O“) for exports to the United States and the European Union (the “Draft Notification“).

The Draft Notification seeks to strengthen the criteria, procedures, and verification mechanisms governing origin certification for surveillance goods in relation to C/O issuance, in alignment with prevailing international trade measures. Key objectives include reinforcing monitoring systems, enhancing inter-agency coordination, and improving the verification of high-risk goods. These measures are intended to address risks of transshipment, origin misrepresentation, and evasion of anti-dumping duties and elevated tariffs, as well as to prevent circumvention of trade measures through the misuse of C/Os in customs declarations.

Key Principles and Implementation Framework

The Draft Notification introduces a mandatory origin verification mechanism for exporters seeking to obtain C/Os for surveillance goods destined for the United States and the European Union. Under this framework, exporters intending to declare Thai origin to foreign customs authorities via a C/O are required to undergo prior origin verification of the goods with the DFT. This requirement applies to goods listed in the annex as surveillance products, comprising 9 product groups for exports to the EU and 67 product groups for exports to the United States, all of which are subject to trade measures due to risks of origin misrepresentation.

1. Verification Procedure

Exporters must submit an application for origin verification through the DFT’s electronic system, together with relevant information and supporting evidence pertaining to the production process. The DFT will assess the origin qualifications of the goods and communicate the verification results through the same system. The results will serve as supporting evidence for subsequent C/O applications and will remain valid for a period of two years.

2. Enforcement

To monitor and enforce compliance with the mechanism, the DFT is empowered to conduct on-site inspections of business premises, production facilities, and storage locations where doubt arises regarding the production process — whether before or after the issuance of a verification result — in order to verify adherence to the applicable rules of origin.

3. Revocation

The DFT is further empowered to revoke a verification result where it is established that goods have been falsely declared as originating from Thailand through the use of a C/O, or where changes in production or export information result in non-compliance with the relevant rules of origin. In such cases, the revoked verification result may no longer be relied upon for future C/O applications.

Conclusion

The Draft Notification represents a significant tightening of Thailand’s non-preferential certificate of origin regime, particularly with respect to high-risk export categories. By introducing a mandatory pre-verification mechanism supported by electronic processing, enhanced inspection powers, and revocation authority, the DFT aims to strengthen the integrity of origin certification and ensure greater compliance with international trade rules. If implemented, the measure is expected to increase regulatory scrutiny for exporters while simultaneously enhancing the credibility and transparency of Thai export documentation in key markets, namely the United States and the European Union.

Key Takeaways

The primary objective is to prevent origin misrepresentation and circumvention of trade measures.

Mandatory origin verification is required prior to the issuance of non-preferential C/Os for exports to the United States and the European Union.

The requirement applies to surveillance goods across 9 EU product groups and 67 US product groups.

Applications are submitted and processed through an electronic system, with verification results valid for two years.

The DFT retains authority to conduct on-site inspections and revoke verification results where warranted.

Author: Panisa Suwanmatajarn, Managing Partner.

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Thailand’s DBD Launches Public Hearing to Evaluate the Effectiveness of the Foreign Business Act B.E. 2542 (1999)

The Department of Business Development (“DBD”), under the Ministry of Commerce of Thailand, is currently conducting a nationwide public hearing from 30 March to 30 April 2026 (the “Public Hearing”) to evaluate the effectiveness and practical implications of the Foreign Business Act B.E. 2542 (1999) (the “FBA”) in the current economic context. The FBA, which serves as the cornerstone of Thailand’s legal framework governing foreign participation in business activities, seeks to balance the protection of Thai business operators with the promotion of foreign investment. It not only regulates market access but also ensures that foreign participation contributes to the Thai economy through job creation, technology and knowledge transfer, and an expanded range of goods and services.

The Public Hearing aims to assess whether key aspects of the current legal framework — including the definition of “foreigner,” business classifications, licensing requirements, and enforcement mechanisms — remain appropriate in today’s evolving economic environment. It also reflects the government’s commitment to keeping the law aligned with changing business practices and international obligations. Feedback gathered through this process will inform targeted amendments intended to improve legal clarity, close existing loopholes, strengthen enforcement, and streamline regulatory procedures, ultimately establishing a more balanced and effective framework that protects Thai interests while remaining conducive to foreign investment.

Scope of the Public Hearing to Assess and Revise the FBA

The Public Hearing conducted by the DBD is designed to gather stakeholder feedback on key provisions of the FBA in order to assess their effectiveness and practical suitability. The feedback collected will assist the DBD in determining whether the FBA and its subsidiary regulations function as intended, and in identifying areas where adjustments may be required to enhance clarity, compliance, and enforcement. The matters under consideration include the following:

1. Definition of “Foreigner” (Section 4): Whether the current definition provides sufficient clarity and consistency, particularly in the context of complex shareholding structures.

2. Business Classification (Section 8): The continued categorisation of business activities into three lists:

  • List 1: Business activities strictly prohibited to foreigners, covering sensitive sectors that affect Thai livelihoods.
  • List 2: Business activities affecting national security, cultural heritage, or natural resources, which require Cabinet approval.
  • List 3: Business activities in sectors where Thai operators are not yet sufficiently competitive, which require DBD approval.

3. Regulatory Framework for the Foreign Business Certificate (“FBC”) (Sections 10–12): Whether the procedures for obtaining an FBC are practical and consistent with Thai law, international treaties, and special circumstances such as those applicable to foreign-born individuals residing in Thailand.

4. Approval Criteria: Whether the requirements imposed on applicants — including legal status, absence of prohibitions, and financial standing — effectively serve the objectives of national security, economic development, and public order.

5. Compliance Requirements: Whether obligations relating to the display of licenses, reporting of material changes, and applications for replacement licenses are clear and operationally feasible for businesses.

6. Minimum Capital and Capital Injection: Whether current thresholds and timelines for capital investment remain appropriate for business operations across the different classification categories.

7. Enforcement and Penalties: The effectiveness of administrative fines and court-based penalties, including measures to address unauthorized operations and nominee arrangements.

Authorizations under the Current FBA

According to DBD data updated as of March 2026, the majority of approvals under the FBA are concentrated in Foreign Business Licenses (“FBL”) for service businesses classified under List 3. This category accounts for the highest number of approved FBLs, with figures approximately double those of the next most common category — representative offices, which was also used to classified under List 3 of the FBA (currently the representative offices category is exempted from obtaining the FBL).

By contrast, the highest number of Foreign Business Certificates (FBCs) are issued to legal and accounting service firms. These certificates are primarily obtained under the Treaty of Amity between Thailand and the United States, which grants American companies national treatment in Thailand and exempts them from many of the restrictions otherwise imposed by the FBA.

Summary and Outlook

The ongoing Public Hearing presents an important opportunity for Thailand to review and modernize the FBA. Through this process, the DBD has identified several key areas for reform, including clarifying the definition of “foreigner,” updating enforcement and penalty provisions, standardizing licensing, and registration procedures, and addressing mechanisms to prevent legal circumvention. These reforms are aimed at closing existing legal gaps and improving regulatory clarity, thereby creating a framework that effectively protects Thai business interests while remaining supportive of foreign investment.

Under the FBA, violations may result in imprisonment, fines, or both, depending on the severity of the offence and judicial discretion. To reduce the burden on the courts, Section 42 of the FBA empowers the DBD’s Director-General to impose settlement fines for certain categories of offences, enabling cases to be resolved administratively upon payment of the applicable penalties under the Criminal Code. This approach underscores the need to strengthen enforcement mechanisms while maintaining the efficiency of administrative processes.

Author: Panisa Suwanmatajarn, Managing Partner.

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Trade Competition: Multi-Sided Platforms

Overview

The rapid expansion of the digital economy—particularly in e-commerce and multi-sided platform businesses—has significantly reshaped market structures and competitive dynamics. Multi-sided platforms operate as intermediaries connecting multiple groups of users, including sellers, consumers, logistics providers, payment channels, and advertisers. While such platforms generate economic efficiencies and drive innovation, they also introduce heightened risks under competition law.

To ensure the effective enforcement of the Trade Competition Act B.E. 2560 (2017) in the digital context, the Trade Competition Commission of Thailand (“TCCT”) has issued the Guidelines on the Assessment of Monopolistic Conduct, Reduction or Restriction of Competition, and Unfair Trade Practices in Multi-Sided Platform Businesses, Digital Services, and E-Commerce Businesses (published in the Royal Gazette on 24 March 2026). These Guidelines establish a regulatory framework for evaluating platform conduct in light of evolving digital market realities.

1. Monopoly and Reduction of Competition

The Guidelines recognize the structural characteristics inherent to multi-sided platforms, particularly the presence of network effects, whereby growth on one side of the platform increases value on the other sides. This dynamic can lead to market concentration, create significant barriers to entry, and foster dependency on a limited number of dominant platforms.

In assessing whether a platform holds dominant market power, the TCCT does not rely solely on price-based indicators. Additional factors considered include:

  • Control over data and algorithms;
  • The ability to determine or influence commercial terms;
  • The degree of user dependency on the platform.

Conduct that may constitute monopolization or a reduction or restriction of competition includes predatory pricing, excessive pricing, exclusionary contractual conditions, refusal to deal, and exclusive arrangements that prevent users or business partners from engaging with competing platforms.

2. Unfair Trade Practices

Even where a platform does not qualify as a dominant operator, certain conduct may still constitute an unfair trade practice—particularly where a significant imbalance of bargaining power exists between the platform and its business users, such as small- and medium-sized sellers.

The Guidelines identify the following conduct as potentially unfair:

  • The imposition of rate parity clauses restricting sellers from offering lower prices on other platforms;
  • Charging excessive or discriminatory commission fees, advertising fees, logistics fees, or other service charges;
  • Unilateral modification of contractual terms;
  • Discriminatory product ranking, visibility reduction, or self-preferencing of the platform’s own products or affiliated businesses;
  • Arbitrary suspension or removal of seller accounts without fair and transparent procedures.

Such conduct may distort competitive conditions and undermine fairness in digital markets, even where it does not rise to the level of monopolistic abuse.

3. Multi-Sided Platform Considerations

The Guidelines underscore that multi-sided platforms differ fundamentally from traditional businesses, as they operate across multiple interdependent markets—including those for sellers, consumers, advertisers, logistics providers, and payment services.

Accordingly, the assessment of platform conduct requires an analysis of overall competitive effects across all sides of the platform, rather than a single-market approach. Particular attention is given to data-driven practices, including the use of third-party data (data leveraging), algorithm-based decision-making, ranking systems, and platform design features that may materially affect competition.

Key Takeaways

Regulators assess competitive effects across all sides of the platform, with particular focus on the use of data, algorithms, and self-preferencing practices.

Multi-sided platforms are subject to heightened competition law scrutiny due to network effects, data control, and user dependency.

Market power may exist even in the absence of direct fees, requiring assessment beyond traditional price-based indicators.

Monopolistic and exclusionary conduct—such as predatory pricing, exclusivity arrangements, or refusal to deal—may constitute a reduction or restriction of competition.

Unfair trade practices can arise independently of dominance, particularly where there is a significant imbalance of bargaining power between platforms and business users.

Author: Panisa Suwanmatajarn, Managing Partner.

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Fast-Tracking Investment in Thailand: How BOI’s “Fast Pass” Is Unlocking Growth

Introduction

Thailand’s Board of Investment (BOI) is recalibrating its investment promotion strategy in response to mounting global uncertainty. Heightened geopolitical tensions — particularly in the Middle East — are accelerating supply chain diversification and prompting multinational corporations to reassess their production footprints. Against this backdrop, Thailand is positioning itself as a “Safe and Secure Production Base” and a preferred investment destination within the region.

To address key structural bottlenecks, the BOI has introduced the “Fast Pass” system — an integrated framework designed to expedite approval processes and remove constraints that have historically impeded foreign investment. The initiative strengthens coordination with key regulatory authorities, including the Energy Regulatory Commission (ERC) and the Electricity Generating Authority of Thailand (EGAT), and focuses on three priority areas: access to reliable and clean energy, industrial land availability, and workforce readiness.

Concerted action across these pillars is intended to attract high-value industries, including electric vehicles (EVs), semiconductors, digital infrastructure, and renewable energy, while reinforcing Thailand’s standing as a resilient and competitive global manufacturing hub.

Addressing Investment Constraints Through BOI’s Fast Pass

The Fast Pass program is designed to streamline approvals and permitting processes for large-scale investment projects, reflecting Thailand’s ambition to become a “Preferred Regional Investment Destination.” The BOI has identified three strategic priorities: maintaining leadership in the EV sector through comprehensive ecosystem support and localization; accelerating semiconductor industry development to establish a high-technology manufacturing base; and advancing clean energy initiatives alongside the expansion of data center capacity to 2,000 megawatts.

In parallel, the BOI is implementing targeted reforms under the Fast Pass framework to address the three principal constraints facing foreign investors.

1. Electricity and Clean Energy

Rapid industrial expansion in the Eastern Economic Corridor (EEC) has strained power supply, particularly for high-technology and data center projects. In response, the BOI is working in close coordination with the ERC to accelerate the implementation of both near-term and long-term energy strategies.

Key measures include the pre-confirmation of electricity availability through an optimized “power map” prior to BOI application submission, the facilitation of Direct Power Purchase Agreements (PPAs) for renewable energy, and the integration of energy management frameworks developed in collaboration with the ERC and EGAT.

2. Land Zoning and Site Development

The availability of industrial land remains a critical enabler of investment; however, regulatory processes related to zoning and the conversion of public land have historically caused significant delays. Under the Fast Pass framework, the BOI is expediting reviews of industrial zones, urban plans, and relevant regulatory guidelines, while promoting the conversion of public land for industrial use within a condensed timeline of approximately one year.

In addition, new regulatory guidelines governing excavation, land reclamation, and Environmental Impact Assessments (EIAs) — effective April 2026 — are expected to streamline site preparation. Broader urban planning reforms are also underway to expand the supply of industrial land and accommodate future large-scale investments.

3. Workforce Development

The BOI has set a target of developing 20,000 skilled personnel in the semiconductor sector within five years. For BOI-promoted projects in advanced industries such as semiconductors and electronics, the Fast Pass framework mandates structured training programs for Thai workers, alongside measures to facilitate the conversion of select work permits into visa arrangements for highly skilled foreign professionals.

These initiatives support Thailand’s broader policy objectives across emerging sectors — including medical and wellness industries — while enhancing national resilience in the areas of food security, energy security, supply chain continuity, and human capital development.

To date, Fast Pass projects with a combined investment value exceeding USD 5 billion have received BOI promotion approvals, with several projects already completed and others under active monitoring. By addressing these structural constraints, the BOI is reinforcing four key pillars of national stability — food security, clean energy and electricity, supply chain resilience (spanning industries such as hard disk drives and circuit boards), and human capital — to attract risk-averse multinational investors seeking long-term certainty.

Key Takeaways for Investors

Thailand’s BOI is moving beyond conventional tax incentives to focus on resolving the real operational challenges investors encounter — a shift that makes projects easier to implement and more predictable over the long term.

1. More Coordinated and Practical Problem-Solving

The BOI is adopting a more integrated approach by simultaneously addressing critical issues such as energy supply, land availability, and workforce readiness. This coordinated strategy reduces uncertainty and enables investors to plan and execute projects with greater confidence from inception through to completion.

2. A Faster and Smoother Investment Process Through “Fast Pass”

The Fast Pass system accelerates approvals and removes major bottlenecks — particularly for large-scale projects in priority sectors such as electric vehicles, semiconductors, clean energy, and data centers.

3. A Stronger and More Resilient Manufacturing Base

Ongoing reforms in energy security, supply chain management, and workforce development are consolidating Thailand’s position as a stable, sustainable, and future-ready manufacturing hub.

Conclusion

Thailand’s BOI “Fast Pass” framework represents a meaningful strategic shift — from a purely incentive-driven model to an execution-focused approach that directly tackles key structural constraints. By streamlining regulatory processes and enhancing coordination among relevant authorities, Thailand is materially improving the ease of doing business for large-scale, high-value investments.

Through targeted reforms in energy access, land development, and workforce readiness, the Fast Pass system not only accelerates project delivery but also strengthens long-term operational certainty. These developments carry particular significance amid ongoing global supply chain realignment and elevated geopolitical risk.

In this environment, Thailand is emerging as a strategically positioned and increasingly compelling investment destination. Early engagement with the BOI — particularly regarding its Fast Pass pipeline and priority sectors — may offer investors a meaningful first-mover advantage as the country cements its role as a resilient, future-ready manufacturing hub in Southeast Asia.

Author: Panisa Suwanmatajarn, Managing Partner.

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Thailand FDA — Proposed Food Labelling Rules for Prepackaged Foods

The Ministry of Public Health Notification No. 450 B.E. 2567 (2024) (“MOPH Notification No. 450”), issued pursuant to the Food Act B.E. 2522 (1979), constitutes Thailand’s current regulatory framework governing the labelling of food in sealed containers. Certain aspects of the existing regime, however, are no longer fully aligned with prevailing international standards or evolving market practices — particularly with respect to allergen disclosure, food additive labelling, exemptions from labelling requirements, and the absence of mechanisms for digital labelling.

In response, the Ministry of Public Health has issued a draft notification on the labelling of food in sealed containers (the “Draft Notification”), which introduces a series of targeted amendments designed to strengthen consumer protection and modernize the applicable regulatory requirements. The Draft Notification is currently open for public consultation from 18 March to 16 April 2026.

Key Proposed Amendment

The Draft Notification introduces several substantive amendments, which may be broadly categorized into four key areas, as summarized below.

1.  Revision of Exemptions from Labelling Requirements

Under MOPH Notification No. 450, certain foods sold directly by manufacturers to consumers are exempt from labelling requirements, provided that the manufacturer is able to convey the relevant information to consumers directly.

The Draft Notification narrows this exemption by introducing nine categories of food that must bear labels in all circumstances, irrespective of the method of sale or whether information can be communicated directly to consumers. These categories are as follows:

  • food additives;
  • infant formula and infant formula for special medical purposes;
  • follow-on formula for infants (6–12 months) and young children;
  • supplementary food for infants and young children;
  • foods intended for special dietary purposes;
  • dietary supplements;
  • foods containing added extracts, nutrients, or synthetic substances;
  • foods subject to specific warning requirements under other applicable notifications; and
  • foods subject to specific manufacturing or storage requirements under applicable regulations.

This amendment reflects a risk-based regulatory approach, ensuring that higher-risk food categories remain subject to mandatory labelling requirements in all cases.

2.  Enhancement of Allergen Labelling Requirements

The Draft Notification revises allergen labelling requirements to improve clarity and achieve greater alignment with international standards. Key changes include:

  • Expansion of the allergen list:
  • the addition of sesame as a priority allergen; and
  • the inclusion of celery, mustard, and lupin as national and regional allergens.
  • Clarification of tree nut categories, with specific identification of almond, cashew, hazelnut, pecan, pistachio, walnut, Brazil nut, macadamia, and pine nut (and their derived products).
  • Removal of lactose from the allergen list, on the basis that lactose intolerance is not classified as an allergenic reaction under applicable scientific and regulatory frameworks.

These amendments are designed to enhance transparency for consumers and to bring Thailand’s allergen labelling regime into closer conformity with international best practice.

3.  Revision of Food Additive Labelling Requirements

The Draft Notification further refines the requirements governing food additive disclosure, with a view to better reflecting actual manufacturing practices. In particular, it permits additives that serve multiple technological functions to declare additional relevant functions, provided that their use is consistent with those functions.

At the same time, certain functions are no longer required to be declared on labels, specifically:

  • carriers; and
  • packaging gases.

These revisions seek to strike an appropriate balance between technical accuracy and regulatory practicability, reducing unnecessary complexity in labelling while maintaining an adequate level of transparency for consumers.

4.  Introduction of Digital Labelling

A significant development under the Draft Notification is the formal introduction of optional digital labelling — a mechanism not currently permitted under the existing framework. Digital labelling may be implemented through formats such as QR codes, NFC technology, or barcodes, and will be available for most food categories, with the exception of certain higher-risk products such as infant foods and foods intended for special dietary purposes.

Importantly, digital labelling is not intended to replace physical labels in their entirety. The following core information must continue to appear on the physical packaging:

  • product name;
  • food registration number;
  • net content;
  • list of ingredients;
  • allergen information;
  • warnings; and
  • expiry date or best-before date.

This approach reflects a broader shift towards technology-enabled regulatory compliance, while ensuring that essential information remains immediately accessible to consumers at the point of sale.

Current Status

The Draft Notification preserves the core regulatory framework established under the Food Act B.E. 2522 (1979). Several points of clarification are noteworthy:

  • Pre-approval requirements are maintained for specific higher-risk food categories — including infant formula and foods intended for special dietary purposes — given the potential consequences of inaccurate labelling for consumer health and safety.
  • No dedicated committee mechanism is introduced under the Draft Notification.
  • The Draft Notification does not itself prescribe criminal penalties; however, non-compliance remains subject to sanctions under the Food Act.
  • Regulatory authorities retain discretionary powers in reviewing labelling content, including the authority to prohibit the use of certain wording were considered appropriate.

Key Takeaway

  • Thailand is transitioning towards a more risk-based and internationally aligned food labelling regime.
  • Labelling exemptions will be significantly narrowed, with particular focus on higher-risk product categories.
  • Allergen disclosure requirements will become more comprehensive and precise.
  • Food additive labelling rules are being streamlined to better reflect prevailing industry practice.
  • Digital labelling is being formally recognized, marking an important step towards modern and flexible compliance tools.

Author: Panisa Suwanmatajarn, Managing Partner.

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FDA: Food and Drug Administration Proposes Revised Food Advertising Notification

The Thai Food and Drug Administration (“FDA”) has issued a draft notification on food advertising (B.E. ….) (the “Draft Notification”), which proposes a comprehensive modernization of Thailand’s food advertising regulations. The existing framework, governed by the FDA Notification on Food Advertising B.E. 2564 (2021) (the “2021 Notification”), has been in effect since 31 March 2021. The Draft Notification is currently open for public consultation until 16 April 2026.

This initiative seeks to address practical challenges that have arisen since the implementation of the 2021 Notification. Key issues include the framework’s limited adaptability to evolving digital marketing practices, shifting consumer expectations, and the emergence of new product categories such as hemp-, cannabis-, and kratom-based items. The proposed revisions aim to resolve ambiguities faced by businesses, particularly concerning advertising claims and sustainability-related communications, while strengthening protections against misleading advertisements.

The Draft Notification introduces targeted amendments across five principal areas to enhance regulatory clarity, close existing gaps, and provide greater operational flexibility without compromising consumer safeguards.

Introduction of Product-Specific Advertising Rules:

The Draft Notification establishes dedicated advertising standards for specific food categories that were not adequately addressed under the current regime. These include:

  • Food supplements containing kratom; and
  • Food products incorporating hemp seeds, hemp oil, hemp protein, cannabis, or cannabidiol (CBD).

These provisions are designed to ensure appropriate oversight of these sensitive and increasingly prevalent product categories.

Revision of Prohibited Claims (Annex 1):

Annex 1, which lists prohibited claims regarding the quality, benefits, or properties of food, has been substantially revised. The previous fixed list of prohibited expressions is replaced by a broader, principle-based standard. Prohibited claims are now defined as those that create exaggerated or misleading expectations concerning the quality, benefits, or properties of food.

Specific examples that remain expressly prohibited include:

  • Terms such as “miraculous” or “extraordinary”;
  • Claims implying a cure, guaranteed results, or the absence of side effects; and
  • Statements suggesting endorsement or approval by the FDA.

The revised approach emphasizes the overall impression conveyed by the advertisement, enabling a more nuanced, case-by-case evaluation by regulators.

Expansion of Advertising Not Requiring Prior Approval (Annex 2):

The scope of advertising exempt from prior FDA approval has been broadened to better accommodate contemporary marketing practices. Permitted content now includes:

  • Expanded use of descriptive expressions related to taste, texture, and sensory attributes; and
  • Sustainability-related messaging, such as recycling symbols, carbon footprint indicators, and green certifications, provided they satisfy applicable conditions.

These updates facilitate more flexible communication while preserving safeguards against misleading practices.

Clarification of Advertising Requiring Prior Approval (Annex 3):

The Draft Notification provides clearer criteria for advertising that necessitate prior FDA approval, specifically claims relating to quality, benefits, or functional properties. Examples include:

  • Functional claims (e.g., those concerning probiotics);
  • “Free-from” claims (e.g., gluten-free); and
  • References to FDA-related awards or quality marks.

This clarification is expected to reduce uncertainty and promote greater consistency in regulatory application.

Revision of Warning Requirements in Advertising (Annex 4):

The framework for mandatory warning statements in advertisements has been updated to focus on relevance to specific advertising media. Additional warning obligations have been introduced for products involving kratom, cannabis, and hemp. The revised wording aims to enhance clarity and consistency across different media formats.

Regulatory Position:

The core elements of the existing regulatory framework remain intact:

  • Advertising concerning the quality, benefits, or properties of food continues to require prior FDA approval;
  • No new criminal penalties are introduced;
  • Non-compliance remains subject to penalties under the Food Act B.E. 2522 (1979); and
  • Regulatory authorities retain broad discretion in assessing whether advertisements are misleading or non-compliant.

Key Takeaways:

The Draft Notification represents a significant modernization of Thailand’s food advertising regime. Principal changes include:

  • Introduction of product-specific rules for emerging categories such as kratom-, hemp-, and cannabis-based products;
  • Transition to a principle-based approach for evaluating misleading claims;
  • Greater flexibility for descriptive and sustainability-related advertising;
  • Enhanced guidance on claims requiring prior approval; and
  • Updated warning requirements tailored to advertising media.

These amendments collectively promote a more structured, transparent, and market-responsive regulatory environment. As the Draft Notification remains subject to public consultation and has not yet been finalized, businesses are advised to monitor subsequent developments closely. It is recommended that affected entities evaluate the potential implications for their advertising strategies, internal review processes, and overall compliance frameworks.

Author: Panisa Suwanmatajarn, Managing Partner.

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Super License: The Draft Act on Facilitation in the Consideration of Licenses and Provision of Services to the Public

The Draft Act on Facilitation in the Consideration of Licenses and Provision of Services to the Public, widely known as the “Super License” law, constitutes a major reform to Thailand’s administrative licensing and public service framework. It revises and expands upon the Facilitation of Licensing by Government Agencies Act B.E. 2558 (2015), aiming to reduce bureaucratic obstacles, enhance transparency, integrate digital processes,  foster a more efficient and applicant-centered administration.

1. Background:

The initiative traces its origins to evaluations of the 2015 Act, which demonstrated effectiveness in facilitating public interactions with government agencies but revealed opportunities for improvement amid evolving economic, social, and technological conditions. The Office of the Public Sector Development Commission (OPDC) proposed revisions to minimize unnecessary procedures, discretionary decisions, and compliance burdens while aligning with digital government objectives under the Electronic Government Operations Act B.E. 2565 (2022).

The draft was approved in principle by the Cabinet on April 2, 2024, and underwent public hearings (including a third round from September 20 to October 11, 2024) before review by the Office of the Council of State. It advanced through parliamentary consideration in 2025, passing reviews in both the House of Representatives and the Senate. Progress paused due to parliamentary dissolution prior to final enactment.

2. Key Provisions:

The draft organizes reforms across general principles, procedural enhancements, licensing mechanisms, service delivery improvements, periodic evaluations, centralized systems, and accountability measures. Core provisions include:

•  Expanded Scope: Application extends beyond licenses to registrations, notifications, approvals, and broader public services provided by state agencies, ensuring uniform standards.

•  Mandatory Public Handbooks: Authorities must publish detailed, standardized handbooks specifying criteria, procedures, documents, fees, timelines, conditions, and electronic options, with prohibitions on redundant requests and immediate deficiency notifications.

•  Streamlined Processing: Immediate verification of completeness upon receipt; strict timeline adherence with delay notifications (every 15 days) and explanations for extensions beyond 30 days; oversight by the Commission on Public Sector Development for persistent issues.

•  Automatic Renewal via Fee Payment: Renewal deemed effective upon fee payment for designated licenses (per ministerial regulations), reducing formal re-applications while maintaining compliance monitoring.

•  Super License (Principal License) Mechanism: The Cabinet may designate a principal license for activities requiring multiple approvals; issuance automatically grants subsidiary permissions, enabling single-point completion for sectors like factory construction, hotels, spas, and energy projects.

•  Extended or Permanent Validity: Licenses to have indefinite duration or a minimum five-year term where appropriate, replacing frequent short-term renewals.

•  Provisional/Trial Operations: Low-risk activities permitted temporarily via notification or registration pending full approval, with refinements toward notification systems recommended.

•  Centralized One-Stop and Electronic Centers: Joint physical/digital centers for submissions, inquiries, payments, and tracking; a national electronic central reception center (potentially with private involvement under data protection) forwards applications within one working day and monitors progress.

•  Fast-Track and Multilingual Support: Accelerated channels for urgent cases; forms and information available in English and other languages upon request.

•  Accountability Measures: Procedural violations (e.g., untimely processing, redundant demands) constitute disciplinary offenses for officials.

These elements collectively promote efficiency, digital integration, and reduced discretion while safeguarding public interests.

3. Impact to the Public:

The reforms promise tangible benefits for citizens, entrepreneurs, and investors:

•  Simplified access to services through consolidated processes and single-point submissions, reducing time, costs, and repeated interactions.

•  Greater transparency via mandatory handbooks, clear timelines, and limited discretion, minimizing opportunities for arbitrary decisions or corruption.

•  Faster business commencement, particularly for low-risk activities via provisional operations and automatic mechanisms, supporting economic activities in manufacturing, tourism, hospitality, and emerging sectors.

•  Enhanced competitiveness by improving Thailand’s ease of doing business rankings, attracting domestic and foreign investment, especially in high-value industries such as data centers, semiconductors, and modern agriculture.

•  Improved accessibility for non-Thai speakers and international applicants through multilingual support and digital channels.

Overall, the legislation prioritizes user convenience and national economic growth without compromising regulatory integrity.

4. Current Status:

As of mid-March 2026, the draft has secured prior approval from both the House and Senate but requires reaffirmation following parliamentary dissolution. Public discussions and media coverage in early March 2026 highlight cross-party recognition of its value, positioning it as a continuation of established reform efforts. No enactment has occurred, but momentum suggests active preparation for legislative progression.

5. Key Takeaways:

•  The Super License initiative modernizes governance by emphasizing efficiency, digital tools, and centralized services over fragmented approvals.

•  It exhibits policy continuity across administrations, demonstrating that beneficial reforms transcend political boundaries for national advantage.

•  Successful enactment could substantially alleviate bureaucratic burdens, boost investment attractiveness, and elevate public service quality.

•  Effective rollout will hinge on robust inter-agency coordination, digital infrastructure development, and periodic reviews (every five years) to adapt to future needs.

This proposed legislation underscores Thailand’s commitment to administrative modernization and enhanced competitiveness.

Author: Panisa Suwanmatajarn, Managing Partner.

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Thailand Plans to Reform Excise Tax System to Increase Revenue

Excise tax is one of the principal sources of revenue for the Thai Government (“Government”). For fiscal year 2026 (B.E. 2569), the Government has set a target to collect approximately THB 578.2 billion in excise tax revenue.

In the first quarter of fiscal year 2026 (October 2025 – January 2026), excise tax collection was in total amount of THB 191.3 billion, exceeding the Government’s projection by THB 8.3 billion. The higher-than-expected revenue was largely driven by strong domestic consumption and increased spending during the year-end tourism season and the New Year holidays.

To further strengthen fiscal revenue for fiscal year 2026, the Government is considering several reforms to Thailand’s excise tax system.

Plan to Increase Excise Tax Revenue

The Ministry of Finance aims to increase excise tax revenue by approximately 7.6% through several policy measures, including:

  • restructuring the excise tax framework;
  • adjusting tax rates for certain goods and services; and
  • improving tax administration and enforcement.

The Excise Department has conducted policy studies and is expected to submit the proposed reform plan to the Cabinet for consideration soon.

Proposed Reform of Cigarette Excise Tax

Thailand currently applies a two-tier excise tax system for cigarettes, consisting of the following components:

1. Ad Valorem Tax (Based on Retail Price)

  • 25% for cigarettes priced at not more than THB 72 per pack
  • 42% for cigarettes priced above THB 72 per pack

2. Specific Tax (Based on Quantity)

  • THB 1.25 per cigarette (approximately THB 25 per pack)

According to studies conducted by the Fiscal Policy Office, the current two-tier system has reduced government revenue because cigarette manufacturers often maintain retail prices below the THB 72 threshold in order to benefit from the lower tax rate.

To address this issue, the Excise Department is considering the introduction of a single-tier tax rate, under which cigarettes would be taxed at the same rate regardless of retail price. This approach is expected to reduce price distortions and improve tax collection efficiency.

The Excise Department has requested legal clarification from the Council of State regarding whether the proposed tax structure can be implemented. Further progress will likely depend on the policy direction of the new government.

Automobile Excise Tax Changes

The Government has revised the automobile excise tax framework, with tax rates varying depending on the type of vehicle and its environmental performance. The new tax structure came into effect on 1 January 2026.

Under the revised framework, the excise tax rate is determined primarily based on carbon dioxide (“CO₂”) emission levels, replacing the previous approach that focused mainly on engine displacement (cc). As a result, certain vehicle categories are now subject to higher tax rates compared with those applied in 2025.

Key changes include:

  • Internal combustion engine vehicles (“ICE”) with CO₂ emissions of 100 g/km: the tax rate increased from 12% to 13%.
  • ICE vehicles with engines exceeding 3.0 liters, such as luxury cars and supercars: the tax rate increased from 40% to 50%.
  • Hybrid electric vehicles (“HEV”) with CO₂ emissions not exceeding 100 g/km: the tax rate increased from 4% to 6%.
  • HEV with CO₂ emissions between 101–120 g/km: the tax rate increased from 8% to 9%.
  • HEV with CO₂ emissions between 121–150 g/km: the tax rate increased from 8% to 14%.
  • Electric pickup trucks, which were previously exempt from excise tax, are now subject to 2% tax rate.

As a result of this policy shift, the excise tax rate for vehicles in the eco-car segment has increased from 12% to approximately 13–34%, depending on emission levels.

The Government also plans to gradually increase automobile excise tax rates in two additional phases, during 2028–2029 and again in 2030, as part of its long-term environmental and fiscal policy.

Automobile excise tax collection in the first quarter of fiscal year 2026 increased partly because manufacturers and consumers accelerated vehicle purchases ahead of the tax increase. Following the implementation of the new tax structure on 1 January 2026, tax revenue from automobiles is expected to increase further in the remaining quarters of fiscal year 2026 due to the higher tax rates introduced under the revised framework.

Other Potential Excise Tax Measures

In addition to the proposed reforms to cigarette excise tax and automobile taxation, the Excise Department is also considering further adjustments to excise taxes on several categories of goods and services. However, the specific criteria and potential tax rate changes have not yet been clearly determined.

These potential measures may include:

  • restructuring excise taxes on petroleum and petroleum products;
  • increasing excise tax rates on sin goods, such as alcohol and beer;
  • introducing taxes on products harmful to health, such as a potential salt tax;
  • imposing taxes on environmentally harmful goods, including possible battery or carbon taxes; and
  • reviewing the taxation of luxury goods and services.

Conclusion

Thailand is considering several reforms to its excise tax system in order to strengthen government revenue and improve tax collection efficiency. Key measures include the potential introduction of a single-tier cigarette tax, revisions to the automobile excise tax framework based on vehicle type and CO₂ emissions, and possible adjustments to taxes on petroleum products, alcohol, health-related products, environmentally harmful goods, and luxury goods and services.

These reforms aim not only to increase government revenue but also to support broader policy objectives, such as promoting environmentally friendly vehicles and reducing harmful consumption. However, higher excise tax rates may also increase costs for businesses and retail prices for consumers.

With the revised automobile tax framework already taking effect on 1 January 2026, together with other proposed measures currently under consideration, excise tax revenue is expected to continue increasing throughout fiscal year 2026. Businesses operating in industries subject to excise tax should closely monitor future policy developments, as upcoming regulatory changes may significantly affect tax costs and compliance obligations in Thailand.

Author: Panisa Suwanmatajarn, Managing Partner.

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