Asia IP : When should you rebrand?

“In Thailand, there is a very old brand for compact powder”

“When the younger generation of owner family members took over the management, they saw that the product that was popular 50 years ago was not suited for the consumers in a younger generation. The management started rebranding and re-packaging the overall product, making it more attractive to the new generation of consumers which are their targeted group. This local product now becomes an eye-catching compact powder fighting with many more western brands.”

Panisa Suwanmatajarn said in Asia IP When should you rebrand? on 17 January 2022.

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Asia IP : Thailand IP Experts Top 50

As the Managing Partner at The Legal Co., Ltd., Panisa Suwanmatajarn has established herself as an experienced and versatile attorney in the legal community.

She has extensive experiences in various fields including intellectual property both here in Thailand and abroad, especially in the ASEAN community.


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Asia IP Magazine June / July 2018, Vol.10 Issue.6

Without proper IP protection, any innovation under Thailand 4.0 will likely to be copied and that will no longer encourage any new innovations. It will adversely affect the economic growth of the country definitely.

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The US has been exporting its IP assets in the forms of software entertainment, IT, etc., for years. At the country level, as appeared in the 2018 Special 301 Report, many countries, including Thailand, have been moved from the priority watch list to the watch list. This indicates that many countries have stepped up their IP protection, which is one the biggest US concerns.

For Thailand, the government has implemented the policy of Thailand 4.0 riding on the wave of IT technology which will depend pretty much on IP protection, Hopefully, under this policy, Thailand will have stronger economic growth. Without proper IP protection, any innovation under Thailand 4.0 will likely to be copied and that will no longer encourage any new innovations. It will adversely affect the economic growth of the country definitely.

Panisa Suwanmatajarn said in Asia IP Magazine Vol.10 Issue.6 Page.15

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