Asia IP – Cartoons and characters on merchandise: All about character licensing and IP protection
“Character licensing has become an increasingly important component of the consumer products and entertainment industries across Asia. The region’s large consumer base and strong demand for branded merchandise have created a highly dynamic market for licensed characters.”
Said by Panisa Suwanmatajarn, Managing Partner.
Source: Cartoons and characters on merchandise: All about character licensing and IP protection | Asia IP
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